An analysis of Kerrang and Q magazine's contents page.

1. House style
The colour scheme of thiscontentspage usesred,
grey,blackand white.Itisa sophisticatedcolour
scheme suggestingitstargetaudience isolder.
The red, blackand white isalsousedonmostof
theircoversand logo. The typographyissimple
and addsto the sophisticationof the page. They
are alsousingthe Q logo in the cornerof the page.
Thisis to reinforce the brandlogoonitsreaders
so theybecome familiarwithit thereforeensuring
the salesof theirmagazine.
Photography
The main image onthe page isof a more famous
artisttherefore itwouldinstantlyappeal to this
page.It’susedas a sellingpointforthe magazine.
There’salsoinsetimagestoseparate the page
rather thanit all beingwriting. The insetimage
wouldappeal tofansthat aren’tappealedbythe
mainarticle howeverare interestedinthisartist.
Designbalance
Like manymagazinesthiscontentspage issplitinto3
sections.The mainimage beingthe largestsection.The
image isusedto drawmore attentiontothispage.Fans
of thisartistwouldinstantlybe drawntothe page.It is
alsoa sellingpointasfansof thisartist wouldbe
encouragedtoreadit. The image alsohas columns
whichisa conversionof mostmagazine contentspages.
The contentis alsoinchronological orderwhichisalso
typical of magazine.
Target audience
The target audience of thismagazine isaround
25+. We knowthisbecause of the sophistication
of the colourscheme andthe actual content.
Guttenbergdesignprinciple
In the primaryoptical there isthe beginningof the
contentscolumn. Onmanycontentspagesthe content
issplitintocolumnsandis oftencategorised,thiscan
be seenonthis contentspage also.Furthermore,inthe
terminal optical areathere isanothersectionof the
contents. There isalsoan insetimage thatgivesus
informationonthe contentalso,soitisn’t justwriting.
In the strongfallowareathere isan image of Adele who
wouldact as star qualitytocreate more appeal for the
magazine.Inthe weakfallowareathere isa heading
that reads‘everymonth’ therefore the regularreaders
wouldalreadybe familiarwithitsotheydon’tneedto
advertise itasmuch as theywouldwiththe new
features.
The layoutof boththe magazinesare verysimilar,it’sa
conventionof mostmagazines.Theybothalsouse headingto
separate differentfeaturetohelppeoplefindwhatthey’re
lookingfor.Howevertheybothdifferwiththe language theyare
usingbecause of theirtargetaudiencesandthe fontbecause of
the genre of musicthey’re tryingtoportray.

2. House style
The colour scheme usedisyellowand black.Itis
consistentthroughoutthe wholepage makingit
appearmore professional.The colourredisalso
usedthroughoutthe page howeveritisused
less.Thiswouldtherefore highlightkey
informationandwill standoutmore againstthe
page. The typographyof the words‘KERRANG!
CONTENTS’isalsoseenonthe frontcover
whichreinforcesthe logosothe audience
become more familiarwithit.
Photography
The image is usedasan advertisingpoint.For
people whoonlyglance pastthispage wouldbe
more drawn to itthan theyusuallywouldbe.
The image covershalf the page.There is also
use of insetimagesonthe page of membersof
otherbandsso it drawsmore attention.
Designbalance
The magazine isin3 mainsections. The main
image isthe thingthat woulddrawmost
people tothe page therefore isthe largestthin
g on it.The contentisina columnformwhichis
typical formost magazines.
Target audience
The general audience of thismagazine ranges
fromaround 14-25. The informal language used
insome of the contentstitleslinktothis.If the
magazine wasaimedatan olderaudience then
thislanguage wouldn’thave beenused.
Guttenbergdesignprinciple
In the primaryoptical areawe see the main
image forthispage.This image linkstoa
competitionadvertisement.Inthe terminal
area there isanotheradvertisementfora
subscriptiontothe magazine which wouldhelp
to ensure theysell theirmagazineswithregular
sales. Inthe strong fallowareathere isthe
contentsstartingpointandcontinuesdownthe
page in numerical order.Lastlyinthe weak
fallowareathere isan editorial letter.Thisisa
conventionof manymagazine contentspages.
Thismagazine isproducedweeklytherefore
will have lessinformationasthere wouldbe in
a magazine thatis producedmonthly.
Therefore theywouldn’tbe able tofill the page
withthe contentso the editor’s letterisputin
place.