The album cover portrays the artist in a way that references circus and gypsy culture through her provocative costume. She is depicted differently on the front and back covers - on the front she seems carefree while on the back she appears lonely and isolated. The settings of the circus on the inside and desert on the back contrast between lively and happy versus quiet and isolated, changing the narrative from happy to sad. Technical elements like lighting, filters, and composition are used to distinguish narrative parts and appeal to fans while referencing the time period of the Victorian era through props.