2. Let me take this time to
thank you for the
opportunity to recreate
your website!
In this presentation, I will be displaying
several pieces of work that could be
incorporated into the new design of your
website. They will follow three design
components which include concept, color,
and tone.
So let’s get started! (NOTE: Some of the
websites that will be presented are just
concepts of big company names.
3. Concept
Websites with a very detailed-oriented con·cept is what captures the
user’s attention, making them intrigued into what the company has to
offer. A great concept keeps the audience on your website as well as
explore the many different areas that would hand them much more
information that you provide about the company.
4. For companies such as yours that create and build products, ideas,
programs, etc. it is best to have a an interface that shows off an
example of what you would like to sell to your clients. Here we see a
web-based finance service Mint’s homepage shows off just an
example of the what one of their graphs look like when users sign up
with the service.
5.
6. A well known concept that makes the website look
very contemporary and more usable as well as fun for
the user is the single-page interface, where most of
the material lies within just one page (usually the
homepage). Of course there is more material around
the website but much of what the users want to know
about your company or brand are placed in one single
page.
In this web design portfolio site,
the company has organized their
material into sections on their
homepage, with testimonials,
samples of their work, contact
information, prices, etc.
7.
8. Color
What type of col·or
should your website carry?
Seems like a very simple
question but its
importance is as vital as
the functioning of a
website.
Choosing the right color
palette for a site is
essential to communicate
your message, brand your
product or service, and, if
you are an online business,
sell your products.
9. It is best not to overemphasize the color of your
website because it will defeat the whole purpose of
why visitors have come on to your site. Rather we
use a simplistic color palette just like these two
examples.
Both of these companies above use only around 2-4 colors on their websites. WerkPress
has a turquoise background with some light red emphasizing the major anchor points that
leads to their request page. Books@Work uses the same kind of concept with their color.
For this site however, they divide sections of the main page by changing the type of blue
from light to dark to contrast them for better readibility.
10. Minimal colors does not mean you
cannot be fun. It is also good to
have some color related to the
theme of what your company is
promoting. The Tea Factory uses
fun, simplistic colors which closely
relate to the colors of tea.
One really trendy style of
websites is the great use of white
space. Not only does it help to
reduce the cognitive load for the
users, but it makes it possible to
recognize the information
presented to them.
11. Tone
Your Web site is often one of the first places where your
prospects will form an impression of your company. What
you say on your homepage is critical, but how you say it is
equally important.
The tone of a company’s site often gives a user an idea of
what kind of work they are able to do and how much their
creative minds can carry depending on what services they
provide.
12. So, how do you strike the right tone with web
visitors? It starts with your web designer and early
on establishing your understanding of common tone
words.
You can have a fun and entertaining tone to
make users feel comfortable using cheerful,
exciting and cheerful.
You could even put in some sarcasm.Today, we
take it to mean a dry, darkly comedic tone
typical of Twitter posts and aloof teenagers.
Make sure you match your tone to your audience
so that web visitors understand when you’re
joking.
13. Do you want to inspire others, and let the
users know that you are passionate about
what you do to let them know you mean
serious business?
The websites you see here on this slide all have a
very unique and passionate tone on their
homepages. Rather than being playful and
sarcastic, the words used in these sites are
heartfelt and enthusiastic about their company.
14. So there you have it! Many of what you saw today are
ideas and examples that can influence the outcome of
the new design of your website. All dealing with
Content, Color, and Tone. I would love to hear from you
about what you consider. If you feel in anyway opposed
to any of the ideas in this presentation or would like to
get ahold of me, please feel free to give me a call
whenever you are available and we will discuss further
developments toward to building of your new and
exciting website!
Thank You!
