1. Chloe Gilmour
Characters:there isboth a stereotypical femaleandmale representationwithinthe video. The male
isdepictedasthe antagonistwhohas an ‘Idon’tcare’ attitude towardsthe relationship;whilethe
womanissubmissive andseenasthe victimwithinthe relationship. She isalsodepictedasbeing
submissive,forexample whenthe twocharacters make eye contactand she lookstowardsthe
ground.In additionthe femaleisalsosexualisedwithherclothinginsome scene whichiscommonin
the pop genre. Howeverthere are some momentswithinthe videothatmake the femaleseemmore
powerful anddominant,especiallywhenshe isseeninshotwiththe lion.Lionsare oftendepictedas
the Kingof the Jungle inpopculture,especiallywithfilmssuchasthe Lion King. Byincludingan
image of the lionthenitprojectsstrengthandpoweronto the artist.A similarrepresentationcanbe
seeninKatyPerry’sRoar video. Towardsthe endof the musicvideothe role swapand it isthenhim
chasingherwhichbreaksthe stereotype.
Narrative events:There isalinearnarrative,withsome performance aswell.There isaclearlove
storyseenthroughout.The narrative takesplace overafew monthson a filmsetandpremiere of a
film.Byitbeinga filmitcouldbe a linktowardshisfeelingsinthe relationshipbeingfake becauseat
the endhe hasanothergirlfriend. Itisn’tuntil the endthatitisrevealedthathe waswithsomeone
else.Thisgivesthe audience the illusionthatitisgoingto be a happyendingthroughoutthe video.
The inspirationforthisnarrative canbe seeninthe filmUp In The Air (2009), howeverthe rolesare
swappedinthisvideo. The narrative linkstocelebritygossipculture andalsothisartisthasbeen
target bythe mediafor havingmultiple partnersinthe pastfew yearsandhas beenmockedand
penalisedforit.Howeveritisnotexplicitlyexplainedwhathappenedonthe setcreatingnarrative
enigma. The lyricsare alsousedas dialogue forthe movie withbothof the performingthe ‘lines’.
Iconography:Throughoutthe videothere are variousimagesof lightning,lions,cheetahsandmore.
Thisis usedtoprojectpowerontoherself tomake herseemlike she hasstrength.Inthe pastthe
artisthas beencriticisedbythe mediaforbeingtoosensitive withregardstoherrelationshipssoshe
has projectedthese imagesontoherself inorder tocreate a new image forherself inthe public.
There are alsodoveswhichare oftenusedtosymbolise love andpurity,whichlinkstothe romance
theme.Throughoutthe videoshe isdepictedinvariousdifferentoutfits.Forexample the yellow
dressislongand couldbe reflectingthe desertsetting.Howeverthere are partswhere she is
depictedinmore revealingclothingwhichisacommonstereotype withinthe genre inorderto
generate more viewsanddownloadsof the track.
Setting:There are three settingswithinthe video,one isamovie setinthe desert,another one is the
tentfor the actors and finallythe premiere. Thislinkstothe name of the video,aschildrenmany
people dreamof beingactorsandbeingfamoushoweverpeopleeventuallypassit off asbeing
unrealistic. There isuse of asunsetinthe desertwhichisiconicforromance narratives.Itisoften
usedat the endof a filmtoreflectpassionanda happyending. The tentscene isusedtogive us
more of an ideaof the story line.We assume thatthey’re havinganaffairoff the camerawhich
make the narrative more ‘scandalous’andallow the audience tobegintobe infavourof the love
story.Thoughmost filmsare fictional whichlinkstothe ideaof the romance beingfantasy,linkingto
the title. Desertsare alsocommonlyknownforinflictingmiragesonpeople,hintingtowardsthe
fantasyof theirrelationship.
Technical codes:Throughoutthe desertscene there isuse of highkeylightingtosignal the
fantasy/fictional elementof their relationship,itonlyexistswhile they’re filming. There are also
2. Chloe Gilmour
close upsof herface to showintimacyandto expressherclosenessanddedicationtotheir
relationshipandthatisjuxtaposedtoa longshotof himto show how he is detachedfromthe
relationshipandthathe doesn’tseemtocare as much as she does. There isalsouse of crosscuts to
confuse the audience astowhat isgoingto be in the filmandwhatis real life.Furtherblurringthe
line betweenwhatisthe real relationshipandwhat isthe affair.
Neale’sMental Machinery:Manyvideosinpopculture depictlove andheartbreakstorylinessuchas
Love Me Like You by Little Mix.Thiscouldbe because itisbecause itis a universallyknownconcept
so people inothercountriescouldgraspthe ideaof the videoto,notjustpeople inthe western
worldto make hermore global.