The document summarizes the key elements of a billboard advertisement. The masthead, featuring the brand name Chanel in a recognizable font, is centered at the top to attract the most attention. Below is a smaller sub-heading identifying the product in the same font for consistency. There are two images - one of a model wearing the product with flattering lighting, and one displaying the product in multiple shades to appeal to different customers. Neutral colors are used throughout to match the product and give a polished, professional look.

1. Billboard Deconstruction

2. Masthead
The masthead for this
billboard is in the
centre of the page and
stands out the most. It
is in black and in the
classic ‘Chanel’ font
which makes it easily
recognisable.

3. Sub-headings
The sub-heading used
in thie billboard
identifies the product
that is being featured. It
is smaller than the
brand name a it is
expected to attract less
attention due to the
well-known brand.
This is in the same font
as the masthead to
show consistency
througout the
advertisement.

4. Images
There are 2 images used
on this billboard. One is
a side profile of close up
of a model who is said
to be wearing the
product.It uses high key
lighting to enhance the
element of the model
appearing to be
flawless. The second is
an image of the product
in three different
shades. This shows that
they are trying to
appeal to a variety of
people gaining a larger
profit.

5. Colours
The colours used are
neutrals which match
well with the colours of
the product. This has
been done a it helps to
finish off the
advertisement with a
professional and
appealing look.