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Magazine deconstruction
- 1. Whenit says‘my fansdon’treally knowwhoI am’ it makesthe audience wanttoread the extractas itsexclusive anditwill make them thinkas thoughthey’re closertoher and knowherbetterif theyreadit. Rihannahas a direct mode of address here and is connectingwithher audience whichis attractingthe readersto wantto purchase the magazine asit engageswiththem. Also,the redlipstick she iswearingcould reveal herfiery attitude whichcould come across in her music.Thisalsolinks withthe colour scheme andher hair colour. Rhianna’spose is tiltedrevealingalot of herbody appealingtothe male audience. The way Rhiannais dressedtothe audience showstwo sidestoher.There’s the innocentside where she iswearing white clothingand looksto be innocent but there’sthe bad side tooher whichis shownbythe representationof her skinwhichalso showshertattoo of a gun whichisknown as something dangerousandcan be harmful towards others. The mastheadfor the magazine ishidpartially behindRhianna’sface showingthatit’san extremely well-knownmagazine andthat the audience will be able to recognize whatmagazine itis. The marginsgive the magazine an orderlyformat.Itis inan ‘L’ layout, so youinstantlyreadfromleftto right,noticingthe headlinesthe magazine wants.The colourscheme isred and white whichmakesthe magazine mature andappealing. Above the masthead the have advertiseda ‘filmandTV music conference’.The reasonit isplaced here isbecause the mastheadisvery importantsothe audience will readit more likelythan somewhere else in the magazine. The price for thismagazine is$4.99 whichis£4.33 inBritishpound showingthatthe audience forthis magazine ismiddle class. Above the anchorage of ‘My fansdon’treallywho I am’ the wordRhiannais ingradientlaidoutacross the whole frontcover, the reasonfor whythe word‘Rhianna’isfading away isbecause itcould representthatshe isn’t the personwe thinkshe isso she is fadingaway fromus as her fans. Here is a multiple amountof imageswith otherpopularartists that the viewerswould wantto read about leavingthe page numberof where the article aboutthe artists are so itis easyand convenientforthe audience tofindit. Alsoall of the images go inorder withthe page numbersupwards makingiteasierforthe audience tofind.
- 2. The layoutof the contents page is goodbecause everythinghasbeensplit up intosectionsmakingit easyto readand understandwhere everythingisinthe magazine. The colour layoutisvery sophisticatedandprofessional all the colourssuittogetherwell and create a goodcolourscheme throughoutthe page. None of the artists are actually performedandnone of theirnamescome up showingthat they’re well-known musicians.All of this artistsare also wearingblack,thisis to linktothe ‘contents’masthead and blacktext showingthatthey’re the most spoken aboutmusicianin the magazine. All of the fontson the left handside of the page aren’tverybigand exciting to try and catch the audience’s eye andmake themwantto read the text. But because it’sa well- knownmagazine we get fromthisthat theyspend more time intocreating theirmagazinesbyfinding goodmusicand other subjectsrelatedtomusicto talkabout insteadof makingthe whole magazine lookgood. The mastheadisin a bigblack text suitedtothe house style forthe contentsbutis ina differentfontto show that itisn’ton subjectwith whatthe magazine istellingthe audience aboutthe latestmusic gossipandhits. There’sa varietyof differentcolours usedinthiscontentspage to helpsplit up all of the differentsectionsandtopics. Thisis to make iteasierforthe audience to readthrough the magazine about differentpartswhichthey’ll preferto othersmakingiteasiertoread throughif it isall colourcoded. The female artistinthe middle of the contents page isn’tlookingdirectlyintothe camerafor the contentspage unlike the otherartistsin thiscontentspage.Thismakesherstandout to themand because she isinthe middle of the contentspage and biggerthanthem showingthatshe isthe biggesttalkedabout artistin the contentspage.
- 3. The headingis‘Amysink house’linkto Amy Winehouse herself.Thisisbecause AmyWinehouse has tattoosherself sothe double page spreadlinks to hershowingthattattoos are somethingthatshe ispassionate aboutandhas a great interestandare part of herlife.Theyhave alsolinked ‘ink’intobeing AmyWinehouse’sname bycallingher ‘AmyInk House’ insteadof ‘AmyWinehouse’ showingthatit ispart of her. The layoutand textinthe double page spreadis verysmall.Thiscould show that the mainfocusto this double page spreadbeingAmy Winehouse herself andwhatshe is doinginthe image rather thanthe textand whatit’ssaying. The main focusto thisdouble page spreadisAmy Winehouse andwhatshe isactuallydoing.Inthisit showsthe image inblackand white withherinbed,as the image istakenit makesusfeel asthoughshe doesn’tknow thatthe photoof heris beingtaken,this makesus feel asthoughit’sherbeingherselfbecause she isshowinga lotof skinina bra and shortswithher legsopenina comfortable positionshowingthatthis double page spreadwascreatedfora male target audience tolookat.The blackand white showsusthat there’sadark side as well asa lightside toAmy Winehouse andthatshe onlyshowsone of themas we can tell. The target audience isfor youngadults and olderteenagers whoare thinking abouthaving tattoosor have themand alsoshow an equal interestto themwiththe majorityof them beinginterestedin popmusic. The article inthis double page spread talksaboutAmy Winehouse andhow she has a tattoo parlour.Nearthe bottomof the article itsays ‘The smile of gleamsfromAmy’showingthatshe isproud of what she has createdandis proudto showit off to the photographersandpublic.Whenshe says‘sorry I’mlate’and she isonlyfour minuteslate itshowshowanxiousand desperate Amywasintoshowingthis all off to everyone andhowmuchshe didn’twantto missit.
- 4. There isalso some gutterspace inthisfront coverbut not a massive amount In thisshotof Adele she’s makingdirectmode of addresswiththe audience inthe shotthat istakenof her.Thisis so she is makingcontact withusas below she says‘If you’ve got it,flauntit…’so she is talkingtothe audience and givingdirectmode of addressmakesthemfeel like she istalkingtothem personallymore thanif she wasn’t. The mastheadfor this frontcoveris ’Q’ andas you can see the main image doesn’toverlapitverymuch as it standsout a lotwiththe strong redbackgroundbehindthe white textmakingiteasyfor people to readand understand.Thisissothe audience caneasyreadand see whatmagazine itis. Adele’shairispushedbackwardsfromwhatit lookslike afanwhichyou can’t see.Thisis because of the angle she is standingat because else herhairwouldcoverherface,the reasonshe isat thisangle isso she can hide herbodyas she is doingwithherhair at the lowerareaof the image of hershowingthat she istryingto hide something. Where issays ‘THE 300th ISSUE’it’strying to catch the audience’sattention. It has the background aroundthe textin goldand the font colouris white makingitstand out as well lookinglike its goldand silverwhich are seentobeen winningcolourlikean achievementforthe businesstohave made it’sthe 300th issue sotheywant more people tobuy the issue sotheyfeel like they’re partof the winningteamas well. In thisfrontcoverthere is a little bitof gutterspace behindthe topof Adele’s headand to the left of the lowerside of the front cover.Thisshowsthat it’s a well-knownmagazine and theymaybe spending more time intofindinggo thingsto write aboutand goodartists to putinto the magazine as they know people won’tbuy theirmagazine through the front coveras much as of what’sinthe magazine as itswell-known. The headline says‘Adele’inbold,thisshowsthe readersthatthe mainsubjectof thisissue isAdele.The fontsuggeststhat‘Q’is more focusedonthe musicrather than the musiciansand celebritiesandthathervoice isso amazingitdoesn’tneedany snazzyfontsto showhowgood itreallyisto listento. The barcode and price are at the bottomleftof the frontcover.This is £3.99 beingaimedat middle classwho wouldbe able to affordthe issue.
- 5. The colour scheme tothe contentspage isveryconsistent and professional stickingtothe maincolourscheme to ‘Q’being red,white andblack.It isa very simple contentspage though showingthatthey’re thinking more about the musicthey’re talkingaboutandshowingus that how the magazine islaid out. The extreme close-upof the female soloartistsshowsthe readersthat she islooking straightintothe camera and staringrightintothem.It also showsthat she ishurt which couldshow herpassionfor music,show that she’shurtso she may have some sortof dangerlinkedtoher.Thisisto try and make the readersbuy the magazine as itcould representalotof different thingswhichmakesthemwant to findout. The layoutis veryeasyto read structuredand orderedvery well soyoucan findwhatyou wantto read abouteasilyandif it takesyourinterestinthe typesof musicand artists they talkabout inthe music magazine.Thismakespeople wantto buy the magazine asit isveryconvenientandeasyto readthe musicmagazine. A lotof wordsusedare informal andsometimes rude,the reasonfor thisisbecause the magazine is aimedat an oldertargetaudience whichmakes themfeel more comfortable andenjoythe music magazine more if itis puttingwordsintocontextto whattheywouldspeaklike andnotlike how you shouldtalkto andin frontof childrenandteenagers. Plug‘140 songsto downloadnow’ interestsand attracts the audience because it soundsas thoughthere isno cost to downloadingthem whichwill make people buythe magazine if there isseveral songs theylike andtheythink they’re downloadingfor free evenif theycan’t.It isalso quite alot of musicwhichwill catch theirattentioninto buyingthe magazine. The tagline ‘discovergreatmusic’ makesthe audience wanttoread more and findnew greatsongs and albumstheywill enjoy. The sub-heading- ‘features’grabsthe audience’sattention because it’ssaying that everythingthere isa one-time affecttothe magazine whichwill make the audience buy that specificmagazine if there’ssomethingin there thoughwon’tbe able to readabout again for a longtime if no ever.
- 6. The main image inthisdouble page spreadisthe four mengivingdirectmode of addressstaringintothe camera make contact withthe readersbutnone of themare posingtellingusasthe readersthatthey don’tneedtopose to the camera to showtheirpassion and enthusiasmtowardsmusic.Twoof the menare holdingguitarstellingusthatthey’re talented musicians. As the man at the frontis a lotclose to the camera comparedto the other3 musiciansthis tellsusthat he isthe leaderof the bandas the otherthree are a lotclosertogetherbutbehind him. The layoutfor the colourscheme inthisdouble page spreadisblue,blackandgritty tone beingveryeasyto readand basic butthe blue alsocatches the reader’seye drawingthemto the importantpartsof the double page spreadthat theyshouldmaybe readandtake care into readingandlookingat. The headingis‘The Vaccines’whichismade tocatch the readerseye byit beinginblack,boldandcapital letterssothe readersare made of the band’sname as it up and comingsotheywant to increase the audience and fansfor thisband.The main image makesusknow that that’sthe band’sname as we have neverheardof the band vaccinesandhaven’tseenwhattheylooking like immediatelygivingusthe impressionthatthatis the four menband’sname. The main image inthisdouble page spreadof the four menisthe mainattractionof the double page spread. Thisis shownastheytake up2/ 3 of the double page spreadand the textisin a verysmall fontshowingthat it’sthe image of themthat is more importantthanthe textintryingto get themto create more fansand supportfor the musicthey’re creatingandreleasingfor people tolistento.