evaluation

7. In our promotional package we included similar elements in
all 3 products so the audience would be able to make
connections between them. For all 3 products we used the
same font, this is one of the main things in which is
important to keep the same when creating a brand identity
as the title is one of the key things an consumer will
remember and making it the same within marketing they
will be able to notice it each time the product is advertised
whether its on the teaser, the poster or a film magazine,
because of this we ensure we kept it the same, the colours
of the title remain white in both the trailer and the film
poster creating a strong brand identity, however we felt it
was necessary to change the colours in the film poster to
keep with the conventions of the subtlety in titles in a little
white lies cover, however I personally don’t feel like this
weakens our brand identity as the font remains the same. In
addition to this there is a constant use of the main female
protagonist and the masked man in all three products this is
key in order for the audience to recognise the characters
throughout the promotional package. In addition for this in
both the film poster and the film magazine cover we used
the same blue strip, this is also another element in which we
included to further our brand identity. However we used
the strip in two different was to create two different effects
so they weren’t too similar to each other and to show
creativity within our ancillary products. We also included
the same tag line within both the film poster and the teaser
trailer “When hallucinations become reality what do you
believe?” by creating a tag line its something that will stick
in the consumers head, due o the fact our tag line is also a
rhetorical question it leaves the audience thinking this is
also a way in which we created brand identity within our
media texts