Question 2. How effective is the combination of your main product and ancillary texts?

1. Question 2.
How effective is the combination
of your main product and ancillary
texts?
Across my promotional package including my film
poster, magazine and trailer I have tried to convey
brand identity and consistency across the 3 pieces of
work. Thus in this presentation I am going to
analyse how this has been achieved across my 3
media products.

2. Fonts
 For my film trailer title inter title and
my poster title I used the same font
called ‘Super Retro M54 Italic’. Thus
this creates brand identity and
continuity across these 2 media
products as although they are different
colours and sizes it is a recognizable
font where after watching the trailer
then seeing the poster you will
recognize the film’s name due to the
font looking bold and retro, thus
making the font and film title
memorable for the audience. It also
creates continuity as using the same
font for the title across products
establishes this font as the central, main
font for the film, making the audience
instantly associating this font with the
film and it’s narrative.

3. Fonts
 Although the fonts for my film trailer inter titles
and magazine key cover line aren’t the same, they
both have a similar tube-style curvy look to them
which looks similar to bright neon signs. Thus
using this similar neon sign style of font in my
trailer and then magazine creates brand identity as
lights are a running theme and motif throughout
my film as they are a feature of indie iconography.
Thus this makes the audience associate these fonts
with neon lights and therefore associates them with
one of the key and most memorable motifs
throughout the film’s narrative. It also creates
continuity as by consistently using this neon, retro
style font and not just using it once as a design
feature it establishes this style of font with the film
and so when the audience sees this font they
instantly know it will be marketing my film. In
reflection I could have used the same fonts for my
magazine as I used for my poster and trailer which
both featured the same font, this would have
strengthened the continuity across the 3 media
products.

4.  In my trailer, poster and magazine I
have consistently used close up images
of the main female protagonist
character. This creates brand identity
as the girl is dominantly featured in all
3 media products which broadcasts to
the audience that she is the central
character who is driving the film’s
narrative. It also creates continuity as
her face is featured across all 3
products which unlike an ensemble
cast this film solely focuses on her.
This makes her face extremely
recognisable for the audience so when
they see an image of this character
they will instantly associate her as
being the central character of the film.
Key Images

5.  Overall the visual style to convey the genre of
the film is the theme of liquids. For example in
my magazine there are cartoon style tears, on
my poster there is a turquoise tint over the key
image, and in my trailer there are shots of
running water, the girl crying and vodka
bottles. This all creates brand identity as a
sense of the girl looking upset and troubled is
created across all 3 media products as the
tears/crying suggest she is sad, the running
water and liquid symbolize how she turns to
underage drinking to cope, and the turquoise
tint references water and how she feels like she
is drowning in her life. This all shows the
brand of the film and the genre are about a
struggling teenage girl. These visual images
also create continuity as they all reference
liquids which is featured in the film’s title of
‘Liquid Madness’.
Visual style & artwork to convey genre

6.  A USP of the film is that it’s a British coming-
of-age film that focuses around the life of a
teenage girl. Specifically showcasing a new actor,
Kat Mulligan. Therefore I have referenced her
in an inter title of the trailer, a cover line of the
magazine and as an actors name on the poster. I
have also selected words such as ‘introducing’
and ‘interviewing’ to reference how she’s a
newcomer to the industry and an up and
coming star. This creates brand identity as it
broadcasts that she is the actor driving the
narrative of the film as her name is heavily
featured across all 3 media products. It also
creates a sense of continuity as her name is
dominant on all 3 media products such as her
name having it’s own inter title and being the
central name on the film poster. This all
establishes her as the main actor in the film
across all media products and will make the
audience associate her name heavily with the
film.
USP/Tagline

7.  Another USP of the film is the
director’s name. Likewise to the
USP previously mentioned the
director’s name also has it’s own
inter title in the film trailer and is
the tag line on the film’s poster.
This creates brand identity as it
showcases who has directed the
film and therefore indirectly reveals
what the style of the film will be
like. It also creates continuity as the
director’s name is shown on 2
media products which means the
name will stick in the audience’s
mind and shows that the director’s
name is a large force behind
driving the marketing of the film.
USP/Tagline

8.  POSTER:
Colour scheme

9.  MAGAZINE:
Colour scheme

10.  TRAILER:
Colour scheme

11.  I have used Adobe Kuler to source the different
colours I have used for all 3 media products.
Thus overall the main colours I have used are
blues/greens/turquoise across all 3 media
products. This creates brand identity and
continuity as these colours will stick with the
audience as when they see these colours they will
instantly associate it with the film. Also these
colours reference the film’s title as they are the
colours of liquids hence the title ‘Liquid
Madness’ which establishes brand identity as the
colours symbolize the film title. Specifically the
colour of the trailer inter titles and the tint over
the key image on the poster are the same colour.
This creates exact continuity across these
products and pulls the promotional package
together by using the same colour dominantly
which is a bright colour that will be obviously
associated with the film, it’s title and the
narrative.
Colour scheme

12.  I have decided to compare my film magazine to this edition of ‘Little White Lies’
magazine to compare how my promotional package is similar to a real life promotional
package. Thus both magazines have a monochrome and simplistic design feature for
the logo/masthead which will appeal to the target audience of arty, indie film lovers.
They both have a quirky design feature such as the cartoon tears which makes the
magazine look unique and retro. They both feature close ups of a female character
which showcases the stars of the films. A difference is mine features secondary cover
lines which adds more detail and depth to the magazine to entice the reader.
Comparison

13.  Overall I think I have effectively created brand identity
and continuity by heavily featuring close up images of the
central character, using a similar range of colours, and by
using the same fonts across multiple media products. One
thing to mention is I could have made the neon sign on
the magazine front cover the exact same colour as the
film title inter title in my trailer and the tint over the key
image on my poster. This would have made the continuity
exact and more detailed, however I made the neon sign a
more blue colour as this made it look brighter and more
like a realistic neon sign.
Reflection