3. Brand Identity and Masthead Layout
I made the Brand Identity gold, because I wanted I have followed the rule of thirds, because I wanted the
the contrast with a pink background. Also I have picture to standout the most, as this is what people se first
the curled “V” in the middle, as this will be used when looking for magazines. However, I didn’t want
as the logo and help my target audience to everything to be too neat (e.g. there are large gaps between
identify my magazine, but also the curled part of the cover lines and the brand identity, highlighting the
the “V” is to create a sense of elegance for different sections), so I want the image to overlay the brand
teenage girls, which would appeal to them identity, to create 3D effects, which makes the front cover
more interesting
Hybrid Exclusive
I didn’t want the I put “Exclusive” right
hybrids to be all under the Headline/
over the front banner, this is because, I
know that if my target
cover, as some
audience sees this first,
magazines place and reads the main story
them at different underneath, I will be
angles, etc… and it’s able to catch the
not always attention of these artists
appealing to the fans, which makes them
eye, so I have tried want to read on. Also,
to keep them neat, this will be a unique font
but I will use the compared to the other
font to make it cover lines, because this
will help to highlight the
more fun
main story
Cover line
The cover line’s Kicker
are above the
hybrid’s so that
my target
audience can
HANNAH & I have put the kicker in
front of the picture, but
more towards the
bottom of the picture.
easily identify
what the different
hybrids are.
LOUISA This is because, the first
thing the reader will see
is the kicker and the
picture behind is the
Therefore, I can
visual context of the
catch their
kicker, like visual
attentions more evidence. Therefore I will
clearly. I will also not be only attracting y
have the font target audience, but also,
much larger and a the fans of those two
different font to singers.
the hybrids, this is Lure Colour
because this will I put the lure at the bottom of the When I did my questionnaire, I
make the cover Font
magazine, because the reader will found out that my target
lines standout. But audience mainly want a spring
The fonts are very
read in a Z angle, therefore, the last
also, because it coloured theme, therefore the free flowing,
thing (production feature) they will
stands out, I will background is either baby blue meaning curly
see is the lure. Meaning they are
use a font that or a baby pink colour scheme. etc…. because I’m
more likely to take in the last
represents the Also the writing is most likely to targeting teenage
information they read, and as the be gold, because it compliments
style of my girls
lure is meant to be exciting, this will both of these background
magazine e.g. make the reader want to read on colours, as well as keeping with
Curlz MT about the main story. the theme of spring
4. 2nd Draft
• I couldn’t follow the same pose as the 1st
Draft, because my target audience chose this picture
above.
• I have changed the background to a slight peach
colour, as it complements the colours of the
costume, but also it creates a warmth to the picture
5. 3rd Draft
• I added the chrome effect (silver background), because the peach
background was very hard to work with in term of finding
complementary colours for fonts.
• Also, the colours were becoming to feminine, that the magazine was
more like a fashion magazine rather than a muisc magazine. Meaning
even though I have targeted teenage girls, I still need to be able to allow
other target audiences such as grown women musicians, as it is mainly
adults who are musicians.
6. Feedback on Draft 3
• The water effect around the
musicians is very distracting, and
covers the brand identity.
Therefore, I think I will have to be
more simple, but stylish with the
background, so I will keep the
silver background,and take off the
chrome effect.
