Value Proposition canvas- Customer needs and pains
Drafts for advert
1. 1 Draft, 2 Draft and
st nd
3 Draft
rd
OF ADVERT 1
2. 1st Draft
Advert title
I have
chosen the
name rosé,
Pose as it is the
French
I will do a version of
close up of the models
the model, actual name.
because I but also, I
am not want to
promoting advertise
anything rosy lipstick,
else but therefore
lipstick, the name fits
therefore it
her lips I have also
need to used an
standout elegant text,
because this
is what I
want the
advert to
promote
Layout
I have placed the product and the advert title together on the left because I want to
follow the conventional layout of an advert.
But also, this is the best place for them because you can see them clearly, and they are
not covering the model
4. 2nd Draft
• I have changed the pose from the 1st Draft
because of target audience chose this
image. However, this is a good image
because I am able to make the model seem
as if she is dreaming about something
(theme of elegance)
5. 3rd Draft
• I cropped the 2nd Draft, because I want a
close up on the models face, because
the 2nd Draft makes her seem to cramp,
as it looks like her arm is being
6. 4th Draft
• I haven’t placed the advert title on the left side,
because I have changed the pose of the model, in
comparison to the 1st Draft.
• I have instead used perfume, because my target
audience chose this picture, therefore, lipstick cannot
be advertised with this picture.
7. 4th Draft
• I haven’t placed the advert title on the left side,
because I have changed the pose of the model, in
comparison to the 1st Draft.
• I have instead used perfume, because my target
audience chose this picture, therefore, lipstick cannot
be advertised with this picture.
