2. Planning for Advert 1’s Image
Model Rosie Akroyd
Camera height/angle/distance Can either be:
•High angle with a medium shot
•Eye-level at a medium-shot or medium close up
Location I will use the same sheet that I used for my front cover (the white
sheet on the cupboards), because I will be able to change the oclour
easily
Lighting/Macro/Flash I won’t use any flash ebcasue there will be natural light fromt eh
window above me when I am takign the pictures, as well as a
spotilight above the model
Mise-en-scene (incl. props, costume) She will be wearing a baby pink dress, and sitting on an elegant
period chair
•Wearing a pearl bracelet or/and a white flower
Background The white sheet will be tha background, to create the illusaion that
she has elegant, flowing cutrains behind her. Then I will change the
background to a lighter baby pink than my models dress
3. Continued….
Attempted connotation (the secondary meaning of the picture e.g. I want to convey the theme of elegance, but also because the model
home- warmth, comfort, affection) will probably (might not) not be looking at the camera , like she is
thinking, showing a desire for something (the product)
Planned denotation (the direct meaning e.g. poodle is the denotation You will see a girl looking sitting on a chair, with flowing baby pink
for a dog breed) curtains behind her. Whilst she looks like she is thinking about
something.
Contingency (in case of model absence/weather) If the lighting is not correct, then I will take the model outside in the
natural light.
If the weather is sunny spells, that will be fine because the lighting will
create a crystal effect when it reflects on the camera lens. Also, if it
beings to rain I will ask a friend to hold an umbrella on top of her,
making sure the light isn’t blocked, then edit the umbrella out
Alternate angle If the high angle or eye-level angle does not work, then I will try a close-
up shot or even a long shot, because I will be able to capture her dress
Thinking points: when making the model pose, make sure you are evoking the right feelings that would make a teenage girl like it.
Comments:
4. Photography Explained
• Aperture- will be at ƒ/11, because there will be
lots of natural light on the musicians, therefore
the iris doesn’t need to be large
• Shutter Speed- will be handheld at 1/60, because
the musicians will be in still positions, therefore,
the shutter doesn’t need to be fast to capture the
image
• ISO- will be low at 200, because there is lots of
natural light, therefore the sensitivity must be
lower to avoid noise in the picture
5. Decisions on Advert Image
15% 10% 60% 15%
• Firstly, I short-listed the pictures based on a criteria I set: this was whether I could sell a product
from this e.g. perfume, make-up, etc…. Additionally, how eye-catching the picture is
• I then asked 20 teenage girls which picture they preferred, meaning in general what picture stood
out to them the most, and what they thought could sell any teenage product. Therefore, they chose
the 3rd picture from the left at 60%.
• This picture can be used to advertise any product, therefore I am not restricted on thinking about
what products I will be advertising.
6. Basic Photoshop tools for editing
• The picture needs the basic brightening, but
also contrast so I can keep the rosy colour in
the picture
• I will also be using the healing and spot tool,
as her eyes are slightly bloodshot
• I might use the smudged tool, for the
background, to make it much more smoother,
so I am able keep the texture and colour of
the sheet
7. Planning for Advert 2’s Image
Model Rosie Akroyd
Camera height/angle/distance • Long-shot to be able to take a full length body shot
• The angle will be at eye-level, to capture the model and the
scenery
Location • This will be taken in the park, to be able to create a different
atmosphere to the 1st advert, as the scenery will be different
Lighting/Macro/Flash There will be no flash as it is outside in the daylight with lots of
natural light. And the flash may make the photo seem un-
professional
Mise-en-scene (incl. props, costume) • She will be holding a perfume bottle, or just posing
• Costume- she can either be wearing high wasted jeans with a t-
shirt, or a dress
Background It will preferably be taken near lots of flowers, plants or even the
pond
8. Continued….
Attempted connotation (the secondary meaning of the picture e.g. I’m trying to show desire for the product, but also how it brings the
home- warmth, comfort, affection) teenage girl comfort. Showing my target audience that they need
this perfume
Planned denotation (the direct meaning e.g. poodle is the denotation When my target audience look at this advert, they will see a teenage
for a dog breed) girl holding a perfume bottle
Contingency (in case of model absence/weather) • If the lighting is too bright and effects the lens (sensitivity), then I
will take the picture inside the house
• If the weather is bad, then I will also take the picture inside the
house, but at a different part of the house, from the 1st advert
Alternate angle If the long-shot does not work, then I will use a medium shot, so that
I can still capture the scenery, and model
Thinking points: I have to make sure that I am making the model seem in desire for the product
Comment:
9. Photography Explained
• Aperture- will be at ƒ/11, because there will be
lots of natural light on the musicians, therefore
the iris doesn’t need to be large
• Shutter Speed- will be handheld at 160, because
the musicians will be in still
positions, therefore, the shutter doesn’t need to
be fast to capture the image
• ISO- will be low at 200, because there is lots of
natural light, therefore the sensitivity must be
lower to avoid noise in the picture
10. Decision for Advert 2’s image
10% 30% 60%
• Due to the weather I have had to take the picture inside the house, and so I have changed the
model pose, as well as instead advertising fashion
• I have short-listed the images on a criteria: if they are showing desire for the product
• I then asked 20 teenage girls to choose an image that makes them feel drawn to the clothing
• My target audience chose the 3rd picture on the left. This is a good picture because there is space at
the top for an article title and, or kicker. But also, the clothing is being shown, which makes it more
obvious that I am advertising fashion
11. Basic Photoshop editing
• The picture needs lightening, but not too
much because there is a lot of natural lighting
present in the picture.
• I will crop the image as there is a door, etc….
Which doesn’t need to be in an advert for
fashion
