2. The name ‘Maverick’ addresses
Bright red
the audience by identifying itself The tagline of Maverick would
which stands
with those that are outside of attract the target audience as it
out and is a
the mainstream - signifying the states what genre of music the
convention of
genre of music. magazine contains and that it is
the genre.
for those ‘independent’ of the
Masthead mainstream that can think for
Creates a
base of the themselves and not be ‘spoon
house style fed’ what is popular.
of black,
The ‘m’ acts as a
red &
memorable brand
white.
that is similar to that MAIN IMAGE
of ‘Q’ magazine. The main image is of
the cover artist which
COLOURS would not only attract
The colours on the front my target audience,
cover are continued but would address
throughout the whole of the them as the image
magazine, establishing a has conventions of
house style that attracts the their social group.
audience. The House Style The stripy shirt,
was determined from natural hair and
questionnaire results so I was make-up, laid-back
certain that these colours pose and direct eye
would attract my audience. contact means that
this image is striking.
Lures
Buzz Words like ‘Exclusive’, ‘Win’
Big band names, interviews that readers
and‘Behind The Scenes’ attract
can’t find anywhere else along with big
readers to read more
competitions are attractive to readers
3. Featuring the masthead
FONTS looks more professional, COLOURS
I wanted to keep along with headings for The colours used fit
the fonts clear and the article boxes. with the house style,
simple on the but in order to make
contents page as I it really simple for
wanted to keep it readers to see what
practical to read/ bands were featured
use. I highlighted the
band names - a
IMAGE technique I’d seen in
other music
I wanted to make the magazines.
contents page appealing
to look at, so I used an
image of the main cover LAYOUT
artist and added a page The layout is simple,
number so readers were using boxes for the
able to navigate to that different types of
page quickly and easily. articles. The editorial
profile is away from
The image used is striking the articles in order to
but not to detracting from stand-out. The
the text. In order to make inclusion of Maverick’s
it look more professional online presence
and not to take away addresses audiences,
from the image I made asking them to get in
the text boxes slightly touch.
transparent.
4. COLOURS
FONTS The main text Using ‘Maverick presents’ gives
The title uses the uses Arial the article more importance The House Style is
same font as on the Narrow, part of and addresses the audience as particularly strong here,
front cover so as to the house style the magazine is ‘presenting’ using certain colours like
link the two and font, whilst being the artist to the reader, the red to make things
make it obvious that easy to read. creating a sort of dialogue. stand out and the purple
this is the main cover to represent the
artist. interviewer. The black
The quote grabs the background for the text
readers attention, means the interview can
making them want to be more easily read.
read more from the
article.
LAYOUT
I used the conventional
3 columns for the main
IMAGES text as well as an
The main image is introduction to the
casual, while addressing article attracting the
the audience as her audience to want to
style of dress and pose read more.
can relate to the target
audience.
The ‘Up Front’ bar
The ‘film strip’ of images gives The ‘Music Files’ box
attracts the reader as it
the DPS a ‘behind-the-scenes’ gives the reader more
is giving them extra
vibe, allowing them to see more information about the
information that the
images of the artist - unique to artist that they may not
target audience would
the magazine. have known.
find interesting.
