In what ways does your media productuse, develop or challenge forms and conventions of real media products?
Coverlines are an indicator of what the magazine will include. They measure to the audience how exciting and worth-buying the magazine is therefore it’s crucial to choose and display the most The barcode has been added essential and appealing features/articles. to enhance the professional look of the magazine and because it’s important for retailers as it has to beThe one convention that every scanned in order to be sold.genre-based magazine The pug is usually locatedundoubtedly has is the next to the barcode butmasthead because it’s the occasionally under theidentity of the magazine. masthead too; it shows which season/month the issue belongs to and also how much it is worth. I’ve situated both the barcode and the pug at the bottom left of theThe main image was cover.deliberately chosen due to theconvenience of the layout- it Eyebrows are also a regularhad enough negative space on convention particularly inthe left for coverlines and music magazines and they’realthough it’s not entirely from usually an ‘exclusive’ featurewaist up, the model’s pose was so when they’re stacked onthe most appropriate for the the shelves in the store, thefront cover as she’s looking eyebrows will be the seconddirectly into the camera. thing after the masthead that would capture the customers’ attention.
Development and Challenges A challenge of my main image is that it’s not from waist-up but I tried to disguise that by coveringSome creativity was put the bottom with coverlines.into the masthead as agroup because we Whilst a convention of Rockconsidered a different music magazine is thelanguage (Bulgarian was our bombardment of coverlinesfinal decision) that would and the crowdiness ofstill sound similar to English different little images andwould attract the cultural boxes overlapping on theaudience and it also makes side- I tried to avoid thatit sound more exotic and because I wanted mydramatic (as it’s spelt with magazine to be different toK’s). The masthead has also its rivals in order to appealbeen developed from the to its target audience.original design (with blackbackground) to suit my Appearance/stereotype:main image as I didn’t want checked shirt and more eyeto crop anything out nor make up (as it’s a typical Rockhave a studio mode picture. look). But my intention was to strive for a Rock/Glamour look; and combined with the lack of Colour Scheme: although Rock music magazines have a dark colour coverlines, I believe this is my scheme (and their picture usually contributes as well), I’ve tried to break USP. Other than these, I believe that convention by loosening the colour scheme and have only added a my front cover relatively small amount of black (navy blue) to make it look more appealing to the follows the rest of the codes female audience. The picture itself consists of little black (jeans and the and conventions. gate) and is fairly ‘glamorously’ bright due to the editing.
The word‘contents’ is aconvention for all Categories are anothermagazines. convention so that readers would jump straight to what they’re looking for.Date has been placedabove the title of themagazine and‘contents’ to once Subjects have been categorisedagain, state the under the sub-headings andseason/month that it not in numerical order as this isbelongs to. a common convention in all types of magazines. They allI’ve added images from the consist of either a quote or asame photoshoot (this little intro to the article.wouldn’t be so in a typicalmagazine; I’ve done it merelybecause these were the onlypictures I had taken) and put Page numbers are crucial as it’sthem in a corner just under the the whole purpose of atitle of my magazine- this is a contents page; they inform theconventional location for reader where a certainimages on contents page of a article/feature is throughoutRock magazine. I’ve also the magazine. Page numberssectioned the images into three have also been put on thesections; each being dissimilar images as it’s anotherto one another. convention.
Development and Challenges I’ve also developed the layout a little further byI added the original adding extra boxes thatmasthead design so stand out with addedthat readers would information to engageconstantly be reminded the readers, forwhich magazine they’re example ‘Exclusive’ orreading/flicking ‘Turn to pages...for...’. Itthrough. I’ve done this also makes the pageto also resemble the look more lively andstyle on the front cover crowded whichas this will be a running connotes that Rokktheme throughout the Muzika has a lot towhole magazine offer.(another typicalconvention).
There’s a dominant image and two other images behind it- I tried to go for aHeading’s are mosaic type of look so that each picture would be different from eachother.usually the main I’ve added simple thick borders to make it look less messier. All the picturesaspect that ought are on one side of the page as this is a likeable convention in most cases. Page number andto stand out on the category has beenDPS and that’s the added at the top ofaim I tried to the page inachieve. relation to the contents page; so people are able to find it.I chose a relativelysmall font (11/12) Pull quotes are aso that the text big convention inwould fit on just DPSs and althoughone page instead the location variesof two. (sometimes it’s put on the picture and sometimes amongst the text), I’ve placed in in the middle of the article. At the beginning of the article we see a standfirst which is a significant convention of a music magazine as it gives readers an insight on what the article consists of and captures the readers attention; that’s why it needs to be interesting. I’ve used standfirst in the way of rhetorical question to hook the readers.
Development and Challenges Heading: I’ve also seen in some cases that magazines have added creativity by using two different fonts toI haven’t reinforce theadded any appeal of theirBy-Lines. layout. I took that a step further and used three different fonts in different locations and rotations to make it look more fun and youthful. I’ve maintained the red/black theme but added a new colour to the colour scheme (however, I chose a murky colour-Typically , in Rock magazines, the background seems to be a single colour but I dirtytook advantage of the InDesign tools to create an abstract sense of background green/yellow- so itto make it look less mind-numbing. would resemble the Rock genre).
How does your media product represent particular social groups?
My target audience are teenagers and young adults of both genders. Therefore, I intended to make my colour scheme as basic and appropriate to both genders as possible (as black/red/blue are all unisex colours). I’ve also tried to make it as cultural as possible by having the title of the magazine in a different language, and by using a non-English model for my main feature image. This is because Rock has been stereotyped as a ‘white people’s’ genre and I wanted to break that stereotype and show that anyone from any culture can like any type of music.Also, the audience that I’m targeting at arenot the ‘emo’ and ‘goth’ driven kind ofpeople but more or less those who are afan of Rock but are also into the glamourworld of fashion and style.
My article is fairly quiteformal in sense of not havingany slang to ‘teen’ language;I did this because I wantedmy readers to take itseriously as it’s acontroversial matter andmany people are affected byit. If I were to produce therest of my magazine, I’d havea lot of informal articles andfeatures, therefore I wantedto balance it.I kept the font big and boldand avoided using any fancyfonts to help reach out to awider audience. No onewould have anything againstsimplistic and basic fonts. I made the design and colour scheme as un-biased to either genders as possible. I’ve maintained the red/black theme to keep the Rock spirit throughout the magazine but I avoided to use overly bright colours because it would lose its theme.
What kind of media institution might distribute your media product and why? Bauer Media reaches out to over 19 million UK adults across multiple media and adding another Rock genre based music magazine will increase the amount of adults reading Bauer’s media product. Bauer Media also has Bauer Radio which consists of Heat Radio, Q Radio, Smash Hits! Radio and The Hits Radio will are available on DAB and Free view. However, because my music magazine has a USP and a different type of audience, this may encourage them to distribute my product more as it’d have a new (even bigger) target audience.IPC is another alternative and it’s UK’s leading consumer magazine and digital publisherswith a massive portfolio selling over 350 million copies each year. I would choose IPCMedia to distribute Rokk Muzika as it has partnerships with the big brandedsupermarkets, so this can widen my target audience, as it will be more freely available insupermarkets to who ever wants to buy my magazine.
Who would be the audience for your media product?The age range for Rokk Muzika is approximately from 17-25 - and thepercentage of genders would be 58% female and 42% male. They wouldneed to be fairly educated as some articles include formal words/language.They should have some sort of a job with income so they would be willingenough to spend money. Rokk Muzika doesn’t focus on just one particularclass; its audience is broad and anyone who belongs to any class can buy it asit’s neither too expensive nor too cheap.Students/young adults are also trying to achieve goals and get somewhere inlife therefore they’d need a lot of inspiration; and Rokk Muzika provides thatfor its target audience and encourages education immensely. Some wouldeven want to get involved in the music industry or so.
How did you attract/address your audience? I followed the convention of just having one picture on one page and only text on The style of my model is Rocky, the other for my DPS. This however the editing (I enhanced layout appealed to me the colours to make it look more personally and therefore appealing and professional) and the decided to use it. I also composition of the picture is didn’t want to use a single influenced by fashion-genre based picture and displayed it as photo-shoots. This is because I three instead. This would wanted to reach out to people who attract the audience as are a fan and influenced by both there’s an existence of a factors. balance between the Also, coverlines like ‘Top 10…’ grab amount of text and images the readers attention instantly. used.The colours vary/ the mastheadand the colour scheme connotethe type of music that it belongsto. The style of writing (althoughthere’s a variety of them) are allplain and bold.
What have you learnt about technologiesfrom the process of constructing this product? By doing this task I have become fluent with using SlideShare which I had never used before; moreover, I didn’t have much difficulty with Wordpress as I have used blogging sites before and therefore, it wasn’t anything unfamiliar to me. Using a professional camera wasn’t anything new to me. Whilst making Rokk Muzika, I had to demonstrate my knowledge and understanding of different programs like Adobe Photoshop and Adobe InDesign which helped me make my magazine as efficient as possible. At first it was hard to work professionally because I didn’t know what InDesign entailed but when I started making my final piece, I did some research on ‘good tips’ to widen my knowledge and explore new things. I also learnt how to enhance my images without leaving the image pixelated and also the separate layers that enabled me to be creative with my masthead and DPS.
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? For the preliminary task, I didn’t need to think so much of the age range and other factors that influences the conventions of a magazine as a whole because it was a College Magazine and it had a wider audience. Whereas, for my final magazine, I had to consider the specific codes and conventions as well as the audience I was targeting at. As you can see, a couple of elements have been developed and added to my final piece, for e.g. barcode/eyebrows/photo alteration. I also learned more about planning as I had to book the photoshoot and edit the photos in time. I’ve learnt the importance of continuous saving to prevent losing my work. I developed my understanding of InDesign in the process of making my final design as I had never used it before. I overlapped text boxes so there wouldn’t be too much space in between the lines- I also used the same skill to make my masthead (the K’s are overlapped onto the rest of the text). I added more colours to my colour scheme.