Keynote for Media Future Week 2015 Hilversum

1. CHANGEIST
D E S I G N I N G ( W I T H ) S O C I E T Y:
C O - C R E AT I N G M O R E D U R A B L E F U T U R E V I S I O N S
S C OT T S M I T H
M E D I A F U T U R E W E E K 2 015
@ C H A N G E I S T

2. F U T U R E S
R E S E A R C H E R
S T R AT E G I C
D E S I G N E R
C R I T I C A L
F U T U R I S T
“ W H A T ’ S E M E R G I N G ? ”
“ W H A T A R E W E
G O I N G T O D O
A B O U T I T ? ”
“ W H Y D O W E T H I N K
T H I S WA Y ? ”
CHANGEIST

3. P O S I T I O N I N G F O R E S I G H T
F O R E S I G H T I N N O VA T I O N D E S I G N
S C A N N I N G
S E N S E M A K I N G
S Y N T H E S I S
O P P O R T U N I T Y
I D E N T I F I C A T I O N
P R O T O T Y P I N G
A N D
C O M M U N I C A T I O N
CHANGEIST

5. CHANGEIST

6. Blacksocks SA

7. Kisha

8. Vessyl Smart Cup

9. Illumi Hydration Tracker

10. Milkmaid Smart Jug

11. CHANGEIST

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13. ABC Australia / Buzzfeed
CHANGEIST

14. G O R D O N M O O R E — FA I R C H I L D S E M I C O N D U C T O R
Transistors will double in capacity ever 18 to 24
months for the foreseeable future.

15. ‘ I T ’ S I M P O R TA N T T O C E R TA I N LY C H A N G E . I N I T I A L LY, [ I T
WA S ] J U S T A N O B S E R VAT I O N . . A N AT T E M P T T O P R E D I C T
T H I S WA S A WAY T O C H E A P E L E C T R O N I C S . . . B U T T H E
I N D U S T RY M A D E I T A S E L F - F U L F I L L I N G P R O P H E S Y N O W…
S O E S S E N T I A L LY F R O M B E I N G J U S T A M E A S U R E O F W H AT
H A S H A P P E N E D , I T ’ S B E C O M E A D R I V E R O F W H AT I S
G O I N G T O H A P P E N . ‘
— G O R D O N M O O R E , “ E X C E R P T S F R O M A C O N V E R S AT I O N
W I T H G O R D O N M O O R E : M O O R E ’ S L A W, ” I N T E L C O R P O R AT E
V I D E O
CHANGEIST

16. CHANGEISTCHANGEIST

17. CHANGEIST

18. — L A R RY PA G E , G O O G L E , O N T H E S E L F - D R I V I N G C A R
S F G AT E . C O M , O C T O B E R 1 8 , 2 0 1 3
“…we change the business from being
something that wasn’t going to happen at
all to something that now is somewhere
inevitable and people’s feelings about it…”
CHANGEIST

19. E N T H U S I A S M F O R
T H E F U T U R E I S N ’ T
E V E N LY D I S T R I B U T E D .
Pew Research data, April 2014

20. culturedbeef.net

22. CHANGEIST

24. Foresight
+
Speculative design
+
Public engagement
_______________________
Human-centered futures

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28. PAWN TOMORROW — EXTRAPOLATION FACTORY

29. DRONE AVIARY — SUPERFLUX

30. CITY FICTIONS — FUTUREEVERYTHING

31. CHANGEIST

32. CHANGEIST

33. THE FUTURE ISN’T ABOUT
PREDICTING, DISRUPTING OR
INNOVATION IN ISOLATION —
IT’S ABOUT ENGAGING,
CONNECTING AND CO-
DESIGNING.
CHANGEIST

34. Thank you!
C H A N G E I S T. C O M
S S M I T H @ C H A N G E I S T. C O M
@ C H A N G E I S T
CHANGEIST