.

1. ‘There is no
such thing as
an average user’

2. ”This installation is an expression of
the Norwegian policy
to place Inclusive Design right in the
centre of governmental
policies, this is how it should be in all
countries.”
Chris Turner, Director London Design Biennale mention of the
Norwegian installation at the London Design Biennale in interview
with Monocle, 2018

3. ‘Look at the
opportunity of design
to empower
everyone!’Dan Formosa, Smart Design

4. It's much more difficult
to design a product that
six real people love, than
one imaginary average
person loves’ Dan Formosa, Smart Design

5. ‘Inclusive Design
can bring together
commercial and
social benefits’
H.R.H. Crown Princess of Norway, Mette-Marit

6. When you include the
extremes of everybody,
that's to say differently
abled people of all sorts,
then you produce things
that are better for all of us’Michael Wolff, Wolff Olins

7. ‘Finding an emotional
connection between
things, services and
people is very important
to what we as designers
do - or what we should
be doing’Richard Seymour, Seymourpowell

8. 'The deeper you go the
more likely you will
discover something of
value'
Bruce Mau, Bruce Mau Design

9. The companies that get
innovation right,
again and again,
are the ones that feel what
their customers feel.
That is true user-centered
innovation’
Sohrab Vossoughi, Ziba