1. CHANDRANATH ROY
Mobile:+91-9883123097 Email: chandranath.01@gmail.com
With more than a decade of professional experience in the Marketing & Distribution space, seek a
managerial assignment in the business development domain to significantly contribute to the
advancement of the organization.
PROFESSIONAL SUMMARY
 Dynamic and results driven professional with proficiency in Business Development, Operations, Sales &
Marketing activities.
 More than 11 years of experience in managing sales operations, organizing promotional strategies and
building relationships with channels.
 Extraordinary performer, winner of numerous awards of excellence for driving sales through able leadership
and planning.
 Breaking new avenues & driving sales growth and bagging breakthrough orders.
 Skills in developing relationships with key decision-makers in target organizations for revenue.
 Adept at successful ramp up of business assignments while working in coordination with clients and
ensuring effective service deliverables.
 Skilled at managing activities pertaining to negotiating/ finalization of deals (techno commercial) for smooth
execution of sales & order processing.
 Proficient in developing & streamlining systems with proven ability to enhance operational effectiveness &
meet operational goals within cost/time/quality parameters.
 Comfortable interacting with multiple levels of organisation, management and staff from different locations.
AWARDS
 Best District Sales Executive, 2005-2006 & 2006-2007 (Procter & Gamble).
 Exemplary Leadership in the area of RPS delivery.(Procter & Gamble)
 Highest Percentage Golden Stores.(Procter & Gamble)
 Highest RPS (site), July - Dec 2007.(Procter & Gamble)
 100% Vigil Soap distribution at Bankura in 2008.(Godrej)
 Best Sales officer in Kolkata in 2011-12(Piramal Healthcare Ltd.)
 Best ASE in Kolkata in 2013-14(Glenmark Pharmaceuticals Ltd)
CORE COMPETENCIES
Managerial
Strategy Planning
Team Management
Functional
Business Development
Sales & Marketing
Service Delivery
Channel Management
Commercial
Logistics
Distribution

2. CAREER PATH: ACHIEVEMENTS
Focus Combine Marketing Pvt. Ltd(SCA Group). From September 2015 to Till
AREA SALES MANAGER
 Territory- Kolkata & South Bengal
 Business handle-5 lakhs per month.
 Reportees-4 sales officer.
 Job profile- Plan- Monitor-control-execute brand wise sale’s of Cluster.
 Brand establishment through distributors.
 Facilitate; motivate sales officers to achieve their monthly/yearly target.
 Market activity-Brand promotion, Market audit, Market hygiene, Secondary, Field training SOs
etc.
 C &F & Distributor management, Retail management, problem solving, Initiative execution
 Market visit (Retail& Wholesale.) to promote secondary..
Coordinate between sales team and the Higher Authority.
 Product handled like DETERGENT POWDWER, DETERGENT BAR,SCOURING BAR Etc.
. C&F Handling
 Reporting Boss-RSM
ACHIEVEMENTS:
 Appointed C&F in Kolkata.
 Appointed 36 distributors within 4 months at south Bengal.
MicrosecHealth Buddy Ltd . From August 2014 to September2015
AREA SALES MANAGER
 Territory- Kolkata & South Bengal
 Business handle-15 lakhs per month.
 Reportees-8 sales officers/3 ISR/3 DSMs.
 Job profile- Plan- Monitor-control-execute brand wise sale’s of Cluster.
 Facilitate; motivate sales officers to achieve their monthly/yearly target.
 Market activity-Brand promotion, Market audit, Market hygiene, Secondary, Field training TSOs
etc.
 Super Stockiest & Sub Distributor management, Retail management, problem solving, Initiative
execution
 Market visit (Retail& Wholesale.) to promote secondary.
 Distributor management, Merchandising etc.
Coordinate between sales team and the Higher Authority.
 Product handled like NOK NOK BABY DIAPER,LINGERIE FIT SANITERY NAPKIN,ADULT
DIAPER,PANTILINERS Etc
. SUPER STOCKIEST Handling
 Reporting Boss-AVP
ACHIEVEMENTS:

3.  Appointed super stockiest in Kolkata.
 Appointed 52 distributors in across south Bengal.
 Appointed 9 franchises in Kolkata & south Bengal.
 Generate PO from 4 hospitals.
 Participate in 1 biggest mela in West Bengal for sales promotion.
Glenmark Pharmaceuticals Ltd. From October 2012 to July
2014
AREA SALES EXECUTIVE
 Territory- Kolkata.
 Business handle-4 lakhs per month.
 Job profile- Plan- Monitor-control-execute brand wise sale’s of Cluster.
 Market activity-Brand promotion, Market audit, Market hygiene, Secondary etc.
 Distributor management, Retail management, problem solving, Initiative execution
 Market visit (Retail& Wholesale.) to promote secondary.
 Distributor management, Merchandising etc.
 Product handled like SENSUR OIL ,SENSUR OINMENT,SENSUR GEL,SENSUR
LOTION,V-WASH PLUS Etc
 Reporting Boss-ABM
ACHIEVEMENTS:
 Given highest sale of Sensur Brand in east region in a year.
Piramal Health Care ltd ( South Kolkata) From May 2011 To October 2012
Sales Officer
 Territory- South Kolkata.
 Business handle-15 lakhs per month.
 Reportees-5Territory sales officers/3 buffer territory sales officer/5 Merchandiser.
 Job profile- Plan- Monitor-control-execute brand wise sale’s of Cluster.
 Facilitate, motivate sales officers to achieve their monthly/yearly target.
 Market activity-Brand promotion, Market audit, Market hygiene, Secondary, Field training TSOs
etc.
 Distributor management, Retail management, problem solving, Initiative execution
 Market visit (Retail& Wholesale.) to promote secondary.
. Distributor management, Merchandising etc.
 Coordinate between sales team and higher management.
 Infrastructure development, New channel development.

4.  Overall responsibility to ensure primary and secondary tgt vs ach of Cluster.
 Product handled like LACTO CALAMINE,SARIDON,I-PILL,POLYCROLL,TETMOSOL
SOAP,SUPRACTIVE CAPSULE Etc.
 Reporting boss- ABM South Kolkata.
ACHIEVEMENTS:
 Highest SUPRACTIVE sale in a zone in the year 2011-12
Saj Food Products Pvt ltd. (Hoogly) April 2009 to May 2011.
Junior Sales Officer.
 Hoogly District.
 Handle- 7 Stockists.
 Reportees – Five Distributor’s Sales Executive’s,
 Business handle- 27 lakhs per month.
 Job profile- Monthly-Quarterly-yearly primary and secondary tgt vs ach.
 Market activity-Secondary with DSE, Market audit, Competition activity analysis, merchandising
activity, Initiative execution, Field training to DSE.
 Subordinate skill development, Distributor management, retail management etc.
 Infrastructure development, Alternate channel development.
 Stockist’s inventory control, ageing stock liquidation, Product launching etc.
 Products handled like BISKFARM BISCUIT,BISKFARM CAKE Etc
 Reporting boss - ASM
Godrej Consumer Products Ltd. (Bankura,Purulia) Feb 2008 to April 2009.
Sales Representative
 Bankura & Purulia District.
 Handle- 9 Stockiest.
 Business handle- 12 lakhs per month.
 Job profile- Monthly-Quarterly-yearly primary and secondary tgt vs ach .
 Market activity-Secondary, merchandising activity, Initiative execution.
 Subordinate skill development, Distributor management, retail management etc.
 Infrastructure development, Alternate channel development.

5.  Stockiest’s inventory control, ageing stock liquidation, Product launching etc.
 Products handled like CINTHOL SOAP,NO1 SOAP,GODREJ HAIR DYE,HAIR
COLOUR,SHIKAKAI SOAP.RENEU HAIR COLOUR Etc
 Reporting boss – Field Officer .
Procter & Gamble (Bankura, Purulia District ) Dec 2005 –Jan 2008.
District SalesExecutive
 Bankura & Purulia District,
 Handle-1 branch & Successfully started branch operation in Purulia.
 Established business of around 4 lakhs within two months of branch operation..
 Achieved yearly sales target of 110% in two branchs.
 Scaled average territory growth by 59%..
 Products handled like HEAD & SHOULDER SHAMPOO,PANTEEN
SHAMPOO,TIDE,ARIEL, GILLETE BRAND Etc.
.
CORE COMPETENCIES
Sales & Marketing:
 Handling the sales operations for achieving increased growth & profitability.
 Using sales forecasting to ensure the sale & profitability of products; analysing business
developments & monitoring market trends.
 Identifying prospective clients, generating business from new accounts & developing them to achieve
consistent profitability.
 Evaluating business potential, conceptualizing & executing strategies to drive sales, augmenting
turnover and thereby achieving desired targets.
 Responsible for primary & secondary business, market development, brand development and
market hygiene.
Relationship Management:
 Classifying and grouping with strong and dependable distributors resulting in deeper market
penetration and improved market share.
 Initialising and assigning new channel partners to expand product reach in the market and
synchronizing with the partners to help them to promote the product.
 Sustaining amiable relations with clientele to sustain the profitability of the company.
Man Management:
 Imparting/ categorizing training programs for achieving pre planned business targets.
 Steering, instructing & supervising the performance of team members to ensure efficiency in sales
operations and meeting of individual & group targets.
EDUCATIONAL QUALIFICATIONS

6. Bachelors in Commerce Calcutta University, W.B. 2005
PERSONAL DETAILS
Date of birth : 22/02/1981
Languages : English, Hindi, Bengali.
Address : 69/1 Vivekanda pally, Post: Narayanpur, District-24 Paraganas(North), State-West
Bengal.