Presentation by Cabot Oil & Gas Corporation and Baker Hughes at the Clean Frac'ing Conference in Houston, TX on February 17. Discussing use of fleet of bifuel hydraulic fracturing engines to complete a 10-well pad in Susquehanna County, Pennsylvania. Then a transition into the communications process behind discussing any highly-technical topic.
1. Clean Natural Gas: the Best
Frac'ing Fuel
Jeramie Morschhauser – Cabot Oil & Gas Corporation
Ronnie Hughes – Baker Hughes International
George Stark – Cabot Oil & Gas Corporation
2. Determining a Bifuel solution to
meet operational needs
Jeramie Morschhauser
Completions Engineer
Cabot Oil & Gas Corporation
3. What is Bifuel?
• Bifuel – The ability of an engine to co-fire
two different types of fuel.
• Bifuel engines utilized in Cabot
operations co-fire Natural Gas and Diesel
4. Driving Force
• Cabot had already……..
•
Built a CNG facility
•
Converted vehicles
•
Ran drilling rig on CNG
5. Why the Frac’ing Delay?
• Needed a consistent fuel source to
handle the hydraulic horsepower demand
of a frac operation
• Typical frac requires 17,000 HHP
That’s enough HHP to power 253
homes…
• Bifuel engines meet the horsepower
demands AND allow for the option to run
ONLY on diesel
6. Natural Gas Fueling Selection
Fueling Options Available:
1) Compressed Natural Gas (CNG)
2) Liquefied Natural Gas (LNG)
3) Line Gas
Considerations:
Is pipeline infrastructure in place?
Gas Quality?
Sufficient line pressure and
volume?
Are there reliable refueling stations
for LNG and CNG in close
proximity?
7. Why Cabot Chose Line Gas
• Logistics/Increased Efficiencies
• Reduction in Diesel and
Emissions
• Economic Benefits
8. Logistics
• Infrastructure: Pipeline in place
• Sustained line pressure of 800+ psi
• No compression needed
• Consistent fuel supply
• Elimination of trucking from resupply
of CNG or LNG
9. Line gas: Increased Efficiencies
• Increase in Bifuel Engine
performance from high
quality natural gas
Fuel Savings
• High quality natural gas:
Dry
97% Methane
1030 BTU
Substitutio
n
Gas Quality
Low Quality
Medium Quality
High Quality
LNG
10. Reduced Diesel
2013
Pads
NG Stages
HHP
Gas Used
Diesel Saved
3 Well Pad
39
57,3614
9,82 MCF
6,871 GAL
10 Well Pad
170
242,5063
15,025 MCF
105,176 GAL
2 Well Pad
45
70,3849
4,771 MCF
33,398 GAL
1 Well Pad
19
260,124
3,005 MCF
21,032 GAL
4 Well Pad
75
1,209,004
6,638 MCF
46,468 GAL
3 Well Pad
74
972,924
10,275 MCF
71,924 GAL
422
6,144,578 HHP
Total:
40,695 MCF 284,868 GAL
• Gallons of Diesel saved would allow a tractor trailer to circle
the globe 80 times
• You could fill your car up 17,800 times
11. Closer Look at Savings
$1,139,472
$203,477
$976,690
In Diesel savings
In Natural Gas costs
In total savings
Which breaks
down into:
$2,314
Per Stage
Savings of
**Assuming $4.00/gal diesel & $4.00/MCF NG
20. Baker Hughes International –
providing solutions that work
Ronnie Hughes
Director, Operational Efficiency for Pressure Pumping
Baker Hughes International
39. Who do I want to communicate with…
LANDOWNERS
EMPLOYEES
INVESTORS
REPORTERS
ENVIRONMENTALISTS
COMMUNITY MEMBERS
STUDENTS
SHAREHOLDERS
ANGRY PUBLIC
ELECTED OFFICALS
INDUSTRY MEMBERS
CONTRACTORS
…and what do they want to know?
40. • The story may be the same, but the points of focus will
differ
• What your landowners may care about most in your story
will not always be the same as what your employees care
about
• No matter who you are talking to, if they do not find value
in it they will not listen
• Irrelevant information can convolute the message
41. • Determine how you can look at your story from different
angles
Cabot & Baker Hughes Partner to use natural gas
completions fleet to fracture 10-well pad
• 10-well pad has incredible production
• Utilized natural gas which means cost savings
• Natural gas is cleaner burning vs. diesel
• Less trucks of diesel on the road refueling during ops
• First use of entire natural gas fleet for Cabot
• Cabot will move towards more natural gas production
43. Work closely with operations
individuals from the beginning
• Versus being looped in at the end you…
• Will have a better grasp of the overall topic
• Can start to think in terms of communicating with different
audiences from the beginning
• Can identify areas on which you’ll need more background
info
• Can start shaping messages early and make sure you
remain consistent
• Get approved numbers/specs to work with early on in the
process
44. Look to see how others communicated
similar ideas or stories
• Research
• Has anyone done something similar before?
• YES
• How did they do it?
• What worked/didn’t work?
• What new ideas can you bring to this topic?
• How can you build off of this in the future?
• NO
• How can you make this stand out?
• What are your important messages?
• How can you build off of this in the future?
46. Simply put: Step 1 + Step 2 = Step 3
• Combine all of your research
• You know what your topic is, what’s important, what you
want to make sure you talk about
• You have identified the audiences you want to target
Information
Target
Audience
Communication
Approach
47. Think like your audience
• What do you want the takeaway message to be?
• What kind of format will best reach your audience?
• How do you break down information in easy-to-
understand pieces?
• Will it spark interest in them?
• Will they then use it to spark interest in others?
48. What is 1 BCF of gas?
• Topic:
• Cabot produces 1 BCF of natural gas per day out of the
Marcellus operations*
• Audience:
• General public – elected officials – students – landowners
• Communications approach:
• Put the production numbers into something easy to
understand.
*1.5 BCF as of 12/13
54. But it’s not just social media…
• What kind of audience are you reaching with your
traditional media outreach?
• Newspaper
• More than circulation, what are the demographics?
• Trade magazines
• Is this reaching your targeted audience?
• Radio interviews
• Is there someone out there who cares?
• Direct mailers
• Are they hitting the geographical area you need?
55. • Define your audience & goals
• Understand your topic
• Put things into perspective
• Choose the best way to communicate