"Small CS: A Shoestring Approach to Content Strategy" by Corey Vilhauer at Confab Higher Ed 2015
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"Small CS: A Shoestring Approach to Content Strategy," a talk about making content strategy smaller, more accessible, and easier for small teams. Given by Corey Vilhauer at Confab Higher Ed 2015 in New Orleans, LA.
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"Small CS: A Shoestring Approach to Content Strategy" by Corey Vilhauer at Confab Higher Ed 2015
- 1. SMALL CS COREY VILHAUER @mrvilhauer AAF North Dakota A SHOESTRING APPROACH TO CONTENT STRATEGY
- 2. COREY VILHAUER User Experience Strategist, Blend Interactive
- 5. HOORAY!
- 7. The Can-Am Connection vs. Bob Orton and The Magnificent Muraco Billy Jack Haynes vs. Hercules Hillbilly Jim, Haiti Kid, and Little Beaver vs. King Kong Bundy, Little Tokyo, and Lord LIttlebrook Harley Race vs. Junkyard Dog The Dream Team vs. The Rougeau Brothers Roddy Piper vs. Adrian Adonis The Hart Foundation and Dangerous Danny Davis vs. The British Bulldogs and Tito Santana Butch Reed vs. Koko B. Ware Ricky Steamboat vs. Randy Savage The Honky Tonk Man vs. Jake Roberts The Iron Sheik and Nikolai Volkoff vs. The Killer Bees Hulk Hogan vs. Andrè the Giant
- 8. The Can-Am Connection vs. Bob Orton and The Magnificent Muraco Billy Jack Haynes vs. Hercules Hillbilly Jim, Haiti Kid, and Little Beaver vs. King Kong Bundy, Little Tokyo, and Lord LIttlebrook Harley Race vs. Junkyard Dog The Dream Team vs. The Rougeau Brothers Roddy Piper vs. Adrian Adonis The Hart Foundation and Dangerous Danny Davis vs. The British Bulldogs and Tito Santana Butch Reed vs. Koko B. Ware Ricky Steamboat vs. Randy Savage The Honky Tonk Man vs. Jake Roberts The Iron Sheik and Nikolai Volkoff vs. The Killer Bees Hulk Hogan vs. Andrè the Giant
- 11. The Can-Am Connection vs. Bob Orton and The Magnificent Muraco Billy Jack Haynes vs. Hercules Hillbilly Jim, Haiti Kid, and Little Beaver vs. King Kong Bundy, Little Tokyo, and Lord LIttlebrook Harley Race vs. Junkyard Dog The Dream Team vs. The Rougeau Brothers Roddy Piper vs. Adrian Adonis The Hart Foundation and Dangerous Danny Davis vs. The British Bulldogs and Tito Santana Butch Reed vs. Koko B. Ware Ricky Steamboat vs. Randy Savage The Honky Tonk Man vs. Jake Roberts The Iron Sheik and Nikolai Volkoff vs. The Killer Bees Hulk Hogan vs. Andrè the Giant Ricky Steamboat vs. Randy Savage
- 13. BEING SMALL DOESN’T HAVE TO BE A DISADVANTAGE the moral:
- 14. CONTENT STRATEGY A Short History Of
- 17. CONTENT STRATEGY IS NOT A THING. IT IS A PROCESS.
- 18. So what’s stopping us?
- 19. THE BUDGET
- 20. TIME So. How much… MONEY …do we have budgeted? PRIORITY
- 21. WORKING WITHIN RESTRICTIONS Working Small Means
- 22. PROJECT SCOPEHOW WE DETERMINE WHERE TO START
- 23. “ALL THE THINGS” SLIDE Obligatory
- 24. Gathering Requirements Interviewing Site Visitors Quantitative Content Inventory Qualitative Content Audit Card Sorting Site Map Content Modeling Annotated Wireframes Message Architecture Web Style Guide Site User Testing Content Creation Editorial Calendar
- 25. Gathering Requirements Interviewing Site Visitors Quantitative Content Inventory Qualitative Content Audit Card Sorting Site Map Content Modeling Annotated Wireframes Message Architecture Web Style Guide Site User Testing Content Creation Editorial Calendar CREATING TESTIMONIALS
- 26. Gathering Requirements Interviewing Site Visitors Quantitative Content Inventory Qualitative Content Audit Card Sorting Site Map Content Modeling Annotated Wireframes Message Architecture Web Style Guide Site User Testing Content Creation Editorial Calendar IMPROVING SEARCH
- 27. Gathering Requirements Interviewing Site Visitors Quantitative Content Inventory Qualitative Content Audit Card Sorting Site Map Content Modeling Annotated Wireframes Message Architecture Web Style Guide Site User Testing Content Creation Editorial Calendar CREATING A NEW SITE
- 28. FOREVER The Timeframe is ENDLESS The Scope is
- 29. “GOOD DESIGN TODAY IS BETTER THAN GREAT DESIGN TOMORROW.” Cennydd Bowles and James Box Undercover User Experience Design
- 30. MINIMUM VIABLE STRATEGY? What is our
- 31. RESEARCHINTERVIEWS, RESEARCH, AND DISCOVERY
- 32. IS NOT ROCKET SCIENCE Research
- 33. QUICK GUT CHECKS 1. Get Curious Find an Audience Ask Quality Questions Choose a Direction
- 34. QUICK GUT CHECKS 1. Given [A TASK], what is your first impression? Is this clear enough? What do you think is the intended action What would your next step be?
- 37. GUESS WHAT? But…
- 39. “Were you able to find everything easily on the site today?” “No. I searched for Biology twice and it never showed up. I finally found it listed as Life Science.”“Why does clicking on the map give me a PDF that I can barely see on my phone?” “Yup! Everything is perfect! Carry on!” “Yup! Everything is perfect! Carry on!”
- 40. LEARN WHEN TO STOP
- 41. “… LISTEN FOR THE SATISFYING CLICK. THAT’S THE SOUND OF THE PIECES FALLING INTO PLACE …” Erika Hall Just Enough Research
- 42. MAKING THINGSCREATING, EDITING, AND MAINTAINING CONTENT
- 45. “We need to spread our budget over two years, so we’re going to do a basic mobile site now and go responsive next year.” “We need to focus first and foremost on admissions content, because that’s where our money comes from.” “We have a big fundraising campaign, and key source of our donors depend on our annual report.”
- 46. “THERE’S NOTHING INHERENTLY WRONG WITH TAKING A LITTLE DETOUR ON YOUR WAY TO THE END GOAL.” Karen McGrane Content Strategy for Mobile
- 47. KEEP A WISH LIST 2.
- 49. FIND AN INTERN
- 50. FIND SITE USERS
- 53. EFFECTIVE GOVERNANCE REQUIRES A DEMOCRACY, NOT A DICTATORSHIP
- 57. Academics Admissions Campus Life Majors Alumni April June September November 2015 URL Title Updates 2016 Future 2017 InitiativesContent Academics April Admissions June Campus Life Alumni September November
- 58. THE PEP TALKEMBRACE RESTRAINTS. IGNORE YOUR WEIGHT CLASS.
- 62. FOR BETTER RESULTS Make Smart Bets
- 63. YOU CAN DO THISI AM VERY SERIOUS ABOUT THIS HEADLINE. YOU CAN.
- 64. THANK YOU @mrvilhauer www.eatingelephant.com/aafnd ME? I’M STILL COREY VILHAUER.