Success with LinkedIn Career Pages
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Success with LinkedIn Career Pages
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Success with LinkedIn Career Pages
- 1. 5 Steps to Boosting Your Talent Brand Through Content 1 talent.linkedin.com | 1 The Power of LinkedIn Career Pages February 25, 2015
- 2. Speaker
- 3. Agenda The Power of Personalization The Benefits of a Career Page Best in Class Examples The Power of Recruitment Advertising Q & A
- 5. LinkedIn outperforms all other competitors on traffic 0 20 40 60 80 100 120 UniqueSiteVisitors(Millions) LinkedIn Indeed Monster Glassdoor CareerBuilder StackOverflow Q4 2013 Q4 2014 Q1 2015 Q2 2015 Q3 2015Q3 2014Q2 2014Q1 2014 Unique Site Visitors Source: comScore. Data shown for multi-platform viewers (i.e. desktop and mobile)
- 9. LinkedIn Career Pages – New Mobile Experience
- 10. believe talent brand strength makes a “significant impact” on ability to hire 77% Average reduction in cost per hire 50% Average reduction in turnover 28% talent professionals who say talent brand is a top priority in 2015 56% Why Invest in your Talent Brand? Source: LinkedIn Global Recruiting Trends Report, Nov 2014
- 11. The Power of Personalization Engage your audience with the right message
- 12. Personalization is Key to Online Engagement
- 13. Personalization is Key to Online Engagement
- 14. What does an engineer look for in a job? Industry=Tech, Geo=US
- 15. What does an sales professional look for in a job? Industry=Tech, Geo=US
- 17. The Power of Recruitment Advertising Driving Traffic to your Career Page
- 18. Tell the right people you’re hiring Reach your ideal audience automatically wherever they go on LinkedIn Your ideal passive candidate Erika Robertson 500+ Connections 2nd Software Engineer, ABC Co. San Francisco, CA Ads Appear On LinkedIn Homepage Ads appear when viewing profiles Ads appear when visiting Company Pages Ads appear when interacting in Groups
- 19. Talent is engaging with your Career Page Visitors by Company Top 5 Companies Visitors by Country Top 5 Countries Visitors by Function Top 5 Functions XYZ Co. Career Page Unique Visitors 600,000 Traffic Driver Ad Impressions deployed January 2015
- 20. You’re continuing to acquire followers Followers by Company Top 5 Companies Followers by Country Top 5 Countries Followers by Function Top 5 Functions XYZ Co. New Monthly Non-Employee Followers 600,000 Traffic Driver Ad Impressions deployed January 2015
- 21. Awareness Engage Leads Hire 600,000 Ad Impressions What’s the value of media? 6,000 Click-throughs 480 Applications 16 Hires 1% Click-through rate 8% conversion of Job Views to Applications (LinkedIn average) 30 applications per position
- 22. Enhanced Career Page Benefits + Personalization Increase relevance with more of your top talent pools and regions + Targeted Ads Connect with candidates at every stage of the journey, not just actives. Ensure you’re building awareness and engagement with the candidates you need.
Editor's Notes
- 20x more traffic than Glassdoor
- Our friends at LinkedIn have taken a look at the breakdown of passive candidates, the truth is an overwhelming number of them are open to exploring new job opportunities. Takeaways: - 44% of all working professionals are explorers – not looking for a job but willing to discuss opportunities with recruiters - The number of ‘approachable‘ candidates outnumbers ‘super passive’ – in some places such as Australia and the US by a factor of 2 to 1 - 47% of professionals with less than one year on the job are explorers - Explorers outnumber ‘super passive‘ – by a factor of 2 to 1 - When attracting to passive talent – reach out to your candidate of choice and get to know the candidate
- Strengthen your employer brand Get potential candidates on board with your mission, values, and vision with dynamic content based on their profiles. Engage candidates with personalized content Expose your talent brand to Linkedin members whenever they research your company or view your jobs.
- Strengthen your employer brand Get potential candidates on board with your mission, values, and vision with dynamic content based on their profiles. Engage candidates with personalized content Expose your talent brand to Linkedin members whenever they research your company or view your jobs.
- Before we begin, as a reminder, it is important for us to touch on the importance of the growing importance of Talent Brand. Note about war driving modern medical advances, such has the war for talent in the Bay Area really forced companies to invest in developing and communicating their employee value propositions. The case for talent brand has continually grown stronger, particularly in the past few years. At this point, we know it’s important and we have data to back it up. Over ¾ of talent leaders believe that talent brand has a significant impact on ability to hire 50% average reduction in cost per hire 28% lower turnover 56% of talent professionals are actually making talent brand a top priority for their organization in 2015 I hope that you all agree that investing and prioritizing Talent Brand is no longer optional.
- To expand both your talent brand reach and engagement, you can also reach out to targeted talent across LinkedIn. Traffic Driver ads attract passive talent to work for your company. 80% of the LinkedIn population is passive, meaning they are not actively looking for a job. Traffic Driver ads increase employer brand and job favorability within your target audience. After being made aware of your hiring efforts, seeing relevant career opportunities, and learning about what it’s like to work at your company, Erica is now familiar with you as an employer. If she is interested in what she has learned—if you have successfully engaged her-- she may be ready to browse or apply to your jobs. Alternatively, she may decide to follow your company. By following your company, she is signaling that she wants to get more deeply engaged with your company over time. Followers are 3x more likely to apply for jobs at companies they follow and 78% more likely to accept an inMail from one of your recruiters.
- Your company continues to acquire followers following the launch of your LinkedIn investment. The above graph does not include employees of your company (your employees automatically become followers when they join LinkedIn). These followers are a valuable new talent pool that your company can engage with to build long term relationships. Followers are 3x more likely to apply for jobs at companies they follow and 95% more likely to accept an inMail from one of your recruiters.
- Your company continues to acquire followers following the launch of your LinkedIn investment. These followers are a valuable new talent pool that your company can engage with to build long term relationships. Followers are 3x more likely to apply for jobs at companies they follow and 95% more likely to accept an inMail from one of your recruiters.
- Example = 300,000 ad impressions 1% CTR = 3,000 Engaged 8% Job Views to Applications = 240 Applications (8% is average job view to application rate on LinkedIn) 30 applications per position = 8 hires