4. 2014 Data
2
135 M (40%)
users
1st
864 M (64%)
users
4
66 M (22%)
users
5
36 M (51%)
users
Number of DAILY Individual Users on the most popular sites
3
100 M (35%)
users
16. Introductions
• This is also good if you want to connect with a potential
business partner or client. By going through a connection who
is already familiar with you, it is like having a company
employee walk into the contact’s office and recommend you.
17. Connections
• Only “All Star” profile posts can be autoshared on
Twitter or Facebook!
• “All Star” profiles show up in the top group in searches
done by recruiters and HR personnel!
• Be careful with connections…
• If someone you do not know asks to connect:
• View their profile
• See if they are connected to your connections
• If not, are they in your career field?
18. What to do with Connections
• “Can I meet with you and buy you a cup of
coffee/tea/etc. and talk about _____?”
• Make them feel important, not just the
company.
• Personal connections are the goal of
networking (whenever possible & practical)
19. Finding the Right Companies
Matching Company Profiles
Matching Company Options
Matching Company Groups
Current Employees
Past Employees
Job Postings
47. Making the Most of Your Page
• Select all your followers or a
targeted audience
• Company size
• Industry
• Function (type position)
• Seniority (Entry to Owner/CEO)
• Geography
• Language preference
51. Making the Most of Your Page
• LinkedIn has a click-thru rate (CTR) of just under 1%, so you may have to
advertise to a large audience to gain desired results.
52. Social Media Management Tools:
Engaging LinkedIn Members:
- Colleagues
- Employees
- Business Partners
Targeting AdsA colorful banner and company logo
Completing a company profile
Creating a company page
Creating “Showcase Pages”
Using Links:
Posts with links get more engagement!
53. Remember, LinkedIn is…
• …electronic networking…but not all the networking you need to do!
• …setting you up for increased engagement, but…