LinkedIn Profile Tip Sheet for Government Employees
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[Expertise] [Title]
[Industry]](https://image.slidesharecdn.com/201904dfklinkedinsessionslides-190430023618/75/linkedin-masterclass-for-dfk-24-2048.jpg?cb=1669376612)
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LinkedIn Masterclass for DFK
- 1. LinkedIn Masterclass Presented by: Jo Saunders The LinkedIn Demystifier – Wildfire Social Marketing
- 2. Jo Saunders • #2 LinkedIn expert in Asia Pacific by SMMI • Named one of the 2019 Top 50 Social Media Marketing Influencers by TopRank Marketing • The only Australian LinkedIn expert to be invited to speak at the largest social media conference, Social Media Marketing World. • Co-author of ‘Get Good or Get Off – A Guide to Getting it Right on Social Media’ • Co-host of #LinkedInLocalPerth and video series #TheLinkedInCouch Australia's LinkedIn Demystifier @josaundersau Marketing strategist and social media educator showing graduates, leaders and teams how to increase visibility, authority and influence using LinkedIn and social marketing tools.
- 3. LinkedIn - Your 2019 Networking & Business Development Tool Jo Saunders
- 4. • Why LinkedIn is important • The 5 most important parts of the profile • How to find and engage your network Optimise your presence and raise the profile of your business to reach and engage more of your ideal clients.
- 5. What do your ideal What do you want clients search for? to be known for? How will you stand out?
- 6. Why Use LinkedIn in your Business?
- 7. Network 200+ Search Engine 10M+ Au 20M+ Jobs Professional 90K Schools 30M Companies 610M+ Countries2 /second 13% of 15-34 Year olds = 87M+ Millennials
- 8. Does your LinkedIn Profile…. •Represent your value? •Share your vision? •Showcase your talents? •Establish credibility? •Show up in search? Image Credit Shutterstock
- 9. Be Found - Search & Social
- 10. Name Search Jo Saunders
- 11. Business Search Wildfire Social Marketing
- 12. Business Search – Problem
- 13. Copyright Wildfire Social Marketing 2019 LinkedIn is one of the top sites that Google crawls
- 14. ACTIVITY - Where do you rank?
- 15. Opportunity source Yellow Social Media Report 2018 AUDIENCE ENGAGEMENT ACTION
- 16. 17 Minutes Average / user / month 94% B2B marketers use LinkedIn to distribute content Social Media Today / Omnicore / LinkedIn 44% Monthly active users +60% Engagement increase each year 45% Of all website social media traffic comes from LinkedIn 40% Use daily
- 17. Articles
- 18. Research Visibility – Influence - Authority Find – Follow – Engage Post & Publish Presence
- 19. Why Use LinkedIn? Review – Reboot - Mentoring
- 20. Personal Brand/ Position Build a Network Credibility & Thought Leadership Engagement & Influence Copyright Wildfire Social Marketing 2019 Mastery LinkedIn 4 Cs of
- 21. Copyright Wildfire Social Marketing 2018 Personal Brand Skills & Talent Clients Passion Personality Purpose
- 22. Profile Awareness Positioning Relationships Page Group Brand Awareness Team Hub Content Hub Community Database Research Talent Copyright Wildfire Social Marketing 2018 Events # Content Ads
- 23. 1. VISUAL Brand Image HEADLINE SKILLS CHARACTER SUMMARY Story - Credibility & Connection RECOMMENDATIONS ACCOMPLISHMENTS CONTACT INFOProfile Photo EXPERIENCE Curate, Create and Converse CONTENT + CONTEXT Elevator Pitch Keywords 2. COPY 3. MEDIA Expertise 4. SOCIAL PROOF 5. ACTIVITY Showcase Highlight Copyright Wildfire Social Marketing 2019 21x CONNECTION
- 24. Scroll Test Does your headline position you well? Image Credit Shutterstock [Expertise] [Title] [Industry]
- 25. X DIY AUDIT wildfiresm.thinkific.com
- 26. “Who are the influencers of your ideal connections?” @JoSaundersAU Copyright Wildfire Social Marketing 2019 Network Relationships
- 27. Connection Types • Ideal clients • Influencers of your ideal ‘clients’ • Strategic partners • Authorities & Leaders • Colleagues • Suppliers • Talent…. Potential employees • Mentors / Mentees
- 28. X Ideal Connections Location IndustrySize Company Title/Role Connections
- 29. Filters Copyright Wildfire Social Marketing 2019
- 30. X Start a conversation Add Context
- 31. Who is in the ‘room’? NEW
- 32. Are You / Your Ideal Clients Active & Engaged?
- 33. Text Posts
- 34. Image Posts
- 35. Native Video Posts
- 36. Performance Metrics
- 37. Performance Metrics Connection requests Messages Engagement Emails / Calls
- 38. Like / Comment Follow Connect Welcome Message Engage Schedule Business Social Search & View Engage Copyright Wildfire Social Marketing 2019View profile & recent activity Profile & Page Profile Activity Be interested With Activity Via message Call / Meeting With Conversation & context Optimise your profile Identify 20
- 39. Copyright Wildfire Social Marketing 2019 Homework Audit Adjust Activate REQUEST BLUEPRINT
