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RepShield- Total Reputation Management


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RepShield- Total Reputation Management

  1. 1. Reputation Shield Tracking Actions & Opinions, Attacking Opportunities. Help your customers control their entire online presence… and be their knight in shining armor…. or even their Superhero.
  2. 2. Lead the way. In a dramatically and dynamically changing media landscape, every sales force wants to set itself apart by doing more for local businesses. And most are selling Internet advertising beyond their own web and traditional properties. But it’s been difficult for any one company to stake a legitimate claim as “trusted advisor.” To be trusted more, you need to know more, and be able to do more about it. Now you can. Enter Reputation Shield.
  3. 3. Knowledge is power. <ul><li>Your customers need to know three things about their Internet presence: (and they’re not easy to know!) </li></ul><ul><li>WHERE they’re found (or not)… </li></ul><ul><li>HOW they’re found… </li></ul><ul><li>and WHAT customers are saying about them. </li></ul><ul><li>Reputation Shield will look at all of the sites that matter and provide a simple report detailing a business’s information as it appears on… </li></ul><ul><ul><li>Search engines and directories </li></ul></ul><ul><ul><li>Local portals </li></ul></ul><ul><ul><li>Category-specific verticals </li></ul></ul><ul><ul><li>Review sites </li></ul></ul><ul><ul><li>Social networking sites </li></ul></ul><ul><ul><li>And more, all tailored to a business’s specific location and category! </li></ul></ul>
  4. 4. “ Where Am I?” How can I show up in the “ Seven Pack”? Have I been reviewed on Gayot? What are they saying about me on Yelp?
  5. 5. Let’s see action. <ul><li>Knowledge is only power if it’s actionable. You will provide not just information but SOLUTIONS. </li></ul><ul><li>Only Reputation Shield will: </li></ul><ul><ul><li>Create, correct and enhance a business’s information where the most, and most important, prospects are looking </li></ul></ul><ul><ul><li>Make submissions and corrections for listing and profile info wherever appropriate. </li></ul></ul><ul><ul><li>Tell a business what customers are saying and give them the power to easily address those comments and optimize their online reputation. </li></ul></ul><ul><li>The thought of doing all this is beyond daunting to most business owners, but they know it needs to be done. We’ll help you do it for them. </li></ul>
  6. 6. <ul><ul><li>Finds listings in directory sites </li></ul></ul><ul><ul><li>Reports on listings accuracy </li></ul></ul><ul><ul><li>Reports on listing details </li></ul></ul><ul><ul><li>Checks if listing is claimed </li></ul></ul><ul><ul><li>Submits business info to listing sites </li></ul></ul><ul><ul><li>Finds and corrects listing errors </li></ul></ul><ul><ul><li>Pushes business’s message out to all key locations </li></ul></ul><ul><ul><li>Reports on review quantity and quality </li></ul></ul>No stone left unturned.
  7. 7. A little more detail… <ul><li>RS automatically collects details on existing merchant listings at key sites for that merchant (customized by category and location). </li></ul><ul><ul><li>Local search sites </li></ul></ul><ul><ul><li>Internet yellow pages (IYP) </li></ul></ul><ul><ul><li>Vertical directories </li></ul></ul><ul><ul><li>Popular search engines </li></ul></ul><ul><ul><li>Social networking sites </li></ul></ul><ul><ul><li>Regional sites (newspapers, TV, etc.) </li></ul></ul><ul><ul><li>Review sites </li></ul></ul><ul><li>This data fuels a comprehensive report on the merchant’s web presence, including an overall Reputation Shield Score . </li></ul>
  8. 8. Starting Point
  9. 9. Visible Benefits Scores are provided for specific types of sites and content.
  10. 10. Visible Benefits
  11. 11. A little more detail… <ul><li>The report then delves into specific areas, presenting a score and recommending key action items for each. </li></ul>
  12. 12. In detailed report screens , sites where the merchant appears are ranked by importance and presented by type. Links to the actual merchant listing are provided for each entry. Simple, Actionable Info
  13. 13. For ratings and reviews , we indicate the number of reviews and the average star rating. Links take you directly to the reviews and ratings for your business on each site, where in many cases you can respond directly to reviewers! People Are Talking.
  14. 14. RS also provides a selection of the top-ranked reviews content at several popular sites … So Eavesdrop.
  15. 15. … as well as mentions of your business in the press. Worth Mentioning?
  16. 16. Competitive analysis allows a merchant to track online presence against that of competitors. Here, we show side-by-side results for two restaurants. “ How’s my score?”
  17. 17. <ul><li>The Submission Tool is a Powerful Weapon </li></ul><ul><li>It doesn’t stop at reporting. Reputation Shield also works as a comprehensive syndication service. </li></ul><ul><li>Your customers’ business info – name, address, phone, web address, hours of operation, products, services and more – is pushed to all relevant sites. </li></ul><ul><li>Our experts examine the reports and determine where they’ll get the most lift , and handle those submissions or corrections. </li></ul><ul><li>We track the submission and publication of their listings, and you send them monthly updates on their improvement. </li></ul>“ OK…now what?”
  18. 18. Data gathered from the merchant is used to create unique listings on multiple sites, aided by work-saving software. Spreading the Word.
  19. 19. Improving the breadth and quality of your customers’ online representation will improve their Reputation Shield score. Improvement = ROI. More customers will find them online , and will be more likely to take action when they do. And you have a way to show the value of the product. Presence score trend for a business over 8 months
  20. 20. A Complete Solution In order to be at the top of their game, businesses and enterprises need all of the following, but no provider has been able to offer the full complement of features. You can be the first in your markets to offer Reputation Shield.
  21. 21. <ul><li>Reputation Shield is … </li></ul><ul><ul><li>A unique combination of web presence monitoring and content submission </li></ul></ul><ul><ul><li>A powerful reputation management tool </li></ul></ul><ul><ul><li>Robust, scalable, fully developed and tested and ready to deploy </li></ul></ul><ul><ul><li>Available as a hosted service or API </li></ul></ul><ul><ul><li>An Internet marketing tool with demonstrable ROI </li></ul></ul><ul><ul><li>Available with training for your sales force </li></ul></ul><ul><ul><li>The new media product that will set you apart from the competition . </li></ul></ul>Good for Them = Good for You.
  22. 22. Thank you Stan Gauss, Founder & CEO (609) 945-0728 (609) 903-1752