An overview of what I did and achieved as a product manager at a tech startup, building local marketing software for small-to-medium sized businesses. Presented as a visual resume

1. Visual Resume Of A Product Manager

2. Early 2013 I joined InnerBalloons,
a tech startup in Leiden, as a
Product Manager
This was our office Leiden is a city in the Netherlands, confirming
the stereotypical image of Holland = windmills

3. What did
InnerBalloons
do?
We built local
marketing software
(SaaS)
For Small-to-Medium
sized businesses
Making it easier for
them to be found
online
My main
task and
responsibility
Build and manage (new) digital
products to bring in more revenue
and help the company grow

4. I built the following products & tools, together with a team of developers
CMS for Content Distribution
A CMS for businesses to add content, which in turn is published on multiple online
directories (e.g. Yellow Pages) and social media sites (e.g. Facebook, Foursquare).
Online Review Monitor
Collecting all online reviews about a business and showing the aggregated results in a
single online report complete with analytics and graphs.
SEO Check
This tool shows how a website can be optimized for search engines.
Online Presence Scan
Shows if a business can be found online on the biggest directories and social media
sites.

5. CMS for Content Distribution
1. A business
adds or updates
its information and
content in one
place (our CMS)
2. Our CMS then
pushes all the rich
content to a
network of sites

6. We tested on various
individual items grouped in 4
main areas:
1. Technical
2. Content
3. SEO
4. Social integration
SEO Check
Example of
a report
Every report included
a screenshot of the
homepage

7. Online Review Monitor
For a business we check all
sites that could have reviews
about a business (e.g. Yelp,
Facebook, Google+, etc)
We then collect all
the reviews…
… aggregate the results and
show them in a single report
Example of a report

8. Online Presence Scan
We search all business
directories and social media
sites to see if a business can
be found online
And show the results in a report:
1. If the business has a presence
on the site or not
2. And if indeed present, if the info
is correct or not
Example of a report

9. Daily tasks included (but not limited to):
Product Development & Management Account Management
Translating
business
requirements
into functional
requirements
Managing
developers (e.g.
writing tickets)
Creating test
plans, and
testing
applications
Defining and
managing
product
roadmaps
Researching techniques,
e.g. capabilities of api’s,
social media sites, etc.
Making cost
estimates and
proposals
Technical support
for clients
Writing manuals
and how-to
guides for
colleagues as
well as clients
Day to day contact
with clients

10. Late 2014 Yext, the largest player in the US in our industry, acquired
InnerBalloons as part of their expansion plan for Europe.
Read about the acquisition:
Yext’s press release:
http://goo.gl/vVmX4I
DTG’s press release (Dutch):
https://goo.gl/gtwGyU

11. “Danny was instrumental to InnerBalloons’
success and I can highly recommend him.”
Robin Allenson,
Owner & MD InnerBalloons
Linkedin recommendation

12. Top Skills
Leading a team
Explaining
Visual Storytelling
Creating
I’m a creative as well as an analytical
thinker with a weird sense of humor.
Trying new things, learning, and
building something awesome gets me
very enthusiastic.
A fast learner who picks up skills
quickly, and a drive to keep learning
and help others learn.
DANNY DEBI
I create engaging content, motivated teams, and great software
For more info and contact:
linkedin.com/in/dannydebi