Uploaded byJason Buss
Online Recruiting and Job Pollution
The document discusses the evolution and challenges of online recruiting, highlighting the issue of job pollution caused by excessive online noise and competition. It outlines various job aggregation platforms and their impact on candidates' experiences, stressing the need for strategic adjustments in recruitment approaches. Recommendations include improving candidate experience, leveraging social media, and taking steps to manage and mitigate online job pollution.
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Similar to Online Recruiting and Job Pollution
Online Recruiting and Job Pollution
- 1. Online Recruiting &Job Pollution WHAT ARE WE DOING? twitter @jjbuss Minnesota Recruiters #mnrec © The Talent Buzz 2010
- 2. We’re Making TheShift
- 3. Is Recruiting AnyEasier Today?
- 4. The Result ofOnline Job Pollution?
- 5. More Noise InThe System* Applicants Per Requisition Meeting Basic Qualifications *Data from Corporate Executive Board – CLC Recruiting “ Building Next Generation Recruiter Capabilities 3-25-10
- 6. Agenda Evolution ofOnline Recruiting Online Recruiting & Job Pollution Examples Job Boards Aggregator Sites Twitter Facebook The Impact on Candidates & Their Experience What You Can And Should Do
- 7. The Evolution ofRecruiting Capabilities 1992 1994 1995 1999 2002 2003 2004 2006 2007 2008 2010 1992 Online Career Center (OCC) Launches 1995 CareerBuilder Launches 2003 Facebook & LinkedIn Launch 1999 Niche Job Sites Gain Traction 2006 Twitter Is Born 2008 Social Recruiting Coined 2010 Monster Acquires HotJobs 1994 The Monster Board Launches 2004 Indeed.com Launches 2007 Mobile Recruiting 2003 Jobs2Web Launches
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- 9. The Evolution ofRecruiting Capabilities 1992 1994 1995 1999 2002 2003 2004 2006 2007 2008 2010 1992 Online Career Center (OCC) Launches 1995 CareerBuilder Launches 2003 Facebook & LinkedIn Launch 1999 Niche Job Sites Gain Traction 2006 Twitter Is Born 2008 Social Recruiting Coined 2010 Monster Acquires HotJobs 1994 The Monster Board Launches 2004 Indeed.com Launches 2007 Mobile Recruiting 2003 Jobs2Web Launches
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- 11. About Job AggregatorsAggregate jobs from tens of thousands of sites including their publisher networks Average over 1 million jobs a week Most offer a “bid” PPC model for sponsoring keywords Flaws ? Who do they primarily serve? Candidates, Companies, or Job Boards? Significant amount of revenue is from job boards Business Model Take your job content from your site, and charge you for ranking Allow you to compete with job boards you post on (or sites you feed to) Anybody can bid on ANY keyword (including a company name) Partner with them, own YOUR content The Candidate Experience
- 12. Job Aggregators –3 in the Top 10 (2009) Aggregator Aggregator Aggregator
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- 15. Building “Flair” andSEO Pages for Rank Hiring Company Pages Indexed Target 40,240 General Mills 5,800 Cargill 9,720 Medtronic 10,600 3M 6,930 Express Scripts 1,400 US Bank 25,300 Morgan Stanley 10,600 Supervalu 3,870 TOTALS: 114,740
- 16. Actual Jobs, vs.Jobs & Pages on Indeed.com Hiring Company # Jobs Open Jobs on Indeed Pages Indexed Target 1,073 2,529 40,240 General Mills 103 388 5,800 Cargill 238 490 9,720 Medtronic 505 1,816 10,600 3M 626 869 6,930 Express Scripts 153 386 1,400 US Bank 1,590 3,076 25,300 Morgan Stanley 1,891 2,613 10,600 Supervalu 162 571 3,870 TOTALS: 6,341 12,730 114,740
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- 19. The Lure fromSponsors Selling candidates on services A candidate’s Resume is now available to thousands of recruiters and companies – for you to now compete against
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- 21. Indeed > MinneapolisRecruiter
- 22. Indeed > MinneapolisRecruiter.com> FinancialJobBank
- 23.
- 24. The “Bob’s” WantTo Know: What About The Candidate Experience?
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- 27. Pop-Up Ad: Need Financial Aid?
- 28.
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- 30. Where Did TheJob Go?
- 31. Pop-Up Ad: What Do You Want To Be When You Grow Up?
- 32.
- 33. Then… TheApplication Process
- 34. Measuring Results DoYou Know The Source Of Site Traffic? © The Talent Buzz
- 35. Job Aggregator StrategyRecommendations
- 36. Job Aggregator StrategyRecommendations Consider the candidate experience Go direct, know traffic sources Push for exclusive feeds Add “apply” URL in all job content Consider a paid + organic strategy Block IP addresses of known scrapers Re-work your job board contracts Stop job boards from re-advertising Consider a legal approach Add publishing rights to your job content Deploy a copyright infringement process
- 37. And… BeOn The Lookout Sites that have arbitrage traffic Sites that steal content Sites that buy/sell traffic Candidate click confusion Demand organic traffic
- 38. Let’s Fix OurProblems By…. getting social
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- 40. Job Search GoneTwild
- 41. Twitter Profiles With“Jobs”
- 42. Sample of OnlineJob Pollution Via Twitter
- 43. It’s OK, NowYou Can Organize The Chaos!
- 44. On Facebook: CareerBuilder vs. Sarah Palin Total Fan Base Across All Channels: 175,000 Total Fan Base Across All Channels: Over 3,000,000
- 45. CareerBuilder Channels &Fans – on Facebook Facebook Channel Total Fan Base Administrative 367 Finance 14,972 Sales & Mktg 14,213 Healthcare 2,884 Retail 9,566 Engineering 14,156 Education 3,512 Food Service 883 Technology 6,931 Hospitality 302 TOTALS: 67,786
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- 47. Meaningful Content? YouDecide.
- 48. Social Recruiting RecommendationsDefine your strategy Don’t listen to the experts Validate & verify their results and specifics Know who has your jobs Go direct when possible Outsource what makes sense One size doesn’t fit all Avoid anecdotal information Targeted opportunities
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- 50. Contact & ConnectContact / Connect with Jason Buss LinkedIn: www.linkedin.com/in/jbuss Twitter: www.twitter.com/jjbuss Facebook: www.facebook.com/jasonbuss Foursquare: www.foursquare.com/user/jjbuss Gmail: bussjj (at) gmail.com Skype: bussjj www.TheTalentBuzz.com
Editor's Notes
- #3 We’ve made the shift from newspapers to job boards, and we’re entering into the social recruiting era. But the question I’ve got is - NEXT SLIDE
- #4 By a show of hands, how many of you think recruiting is easier today than 5 or 10 years ago? How many of you think it’s harder? NEXT SLIDE
- #5 Throughout the next 45 minutes, I will ask you to consider a few of the reasons why I believe recruiting isn’t easier today than it was in previous years. One of the takeaways from my presentation today is about “job pollution”. Job pollution is an output of everything that’s taking place today on the web with regards to online job advertisements and postings. NEXT SLIDE
- #6 What’s the result of the pollution? We’re posting the same jobs and duplicating content all over the web. Last month CLC Recruiting , formerly the Recruiting Roundtable (CEB) released results from a member survey. These may or may nor surprise you based on everything you’ve heard the past 6 months in the recruiting space… NEXT SLIDE
- #7 Hopefully I’ve peaked your interest enough to stay and listen. 7 people from AMP have to stay. So you know what you can expect – and what you’ll hear about: NEXT SLIDE
- #8 Let’s take a look at how online recruiting has evolved over nearly 2 decades. The first job board launched 18 years ago. CHANGE SLIDE
- #9 Do these look familiar? Anyone remember Monster’s original mascot - “Jabba The Hunt”
- #10 In 18 years, the base functionality of job boards has not changed that much. (Post jobs, apply online, Resume database). Sure, things have evolved significantly, but the premise of what the boards were built on remains the same. But today isn’t just about job boards – and I’ll spend a majority of my time talking about the past 5 years – to the right of the red line. Aside from web 2.0 technology – and engaging in social media for recruiting, one of the biggest changes came with the introduction of aggregators, starting with Indeed in 2004.
- #11 There are quite a few aggregators out there – from indeed and simplyhired to oodle and careerjet. More and more aggregators are launching – and job boards are getting into the aggregator business as well – on their own.
- #12 Average over 1 million jobs per week – how many are duplicate?
- #13 Indeed is now saying 17 million
- #15 They, like job boards, know how candidates search for jobs and the strings they use.
- #38 And I said, I don't care if they lay me off either, because I told, I told Bill that if they move my desk one more time, then, then I'm, I'm quitting, I'm going to quit. And, and I told Don too, because they've moved my desk four times already this year, and I used to be over by the window, and I could see the squirrels, and they were married, but then, they switched from the Swingline to the Boston stapler, but I kept my Swingline stapler because it didn't bind up as much, and I kept the staples for the Swingline stapler and it's not okay because if they take my stapler then I'll set the building on fire...