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APAC LinkedIn Quarterly Product Release Webcast

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Our product experts will cover the latest quarterly products updates to help you access your product performance data, reach candidates even earlier in their job search, and much more.

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Q4 Quarterly
Product Release
NOVEMBER 2017
2
Housekeeping
Quarterly Product
Release Overview 15 min
Questions and
Answers 15 min
Nice to meet you!
3
Lakshmi
Harikumar
Product Marketing,
India
Pamela Foo
Sr. Customer
Success, APAC
SpeakersModerator
Yvonne Chow
Product Marketing,
APAC
Today’s
agenda
● Context
● Overview of Q4 enhancements
● Enhancements in-depth
● Q&A
4
VISION
Create economic opportunity
for every member of the global
workforce
MISSION
Connect the world’s
professionals to make them more
productive and successful

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APAC LinkedIn Quarterly Product Release Webcast

  • 2. 2 Housekeeping Quarterly Product Release Overview 15 min Questions and Answers 15 min
  • 3. Nice to meet you! 3 Lakshmi Harikumar Product Marketing, India Pamela Foo Sr. Customer Success, APAC SpeakersModerator Yvonne Chow Product Marketing, APAC
  • 4. Today’s agenda ● Context ● Overview of Q4 enhancements ● Enhancements in-depth ● Q&A 4
  • 5. VISION Create economic opportunity for every member of the global workforce
  • 6. MISSION Connect the world’s professionals to make them more productive and successful
  • 7. COMPANYJOB SEEKER Connections Education Skills Open Candidate Industry Location Interest Salary Job searches Job views Content views Companies followed Connections at company Hires Industry Company size Experience Current employees Similar companies Macro labor trends Alumni Location Culture & Values The Talent Marketplace
  • 8. The Person Behind The Profile IDENTITY AFFINITY INTENT POTENTIAL
  • 9. Data-driven insights create an advantage. Talent Intelligence Where Instincts & Insights meet. The Data Advantage
  • 10. We are excited to share this quarter’s new products and enhancements PERFORMANCE SUMMARY REPORT RESUME ASSISTANT MORE ENHANCEMENTS New self-service report on LinkedIn’s product utilization & performance Your LinkedIn Jobs are now featured in Microsoft Word automatically Job Analytics Report Apply with LinkedIn Website Demographics Skills Search Enhancements
  • 11. Resume Assistant Your LinkedIn Jobs are now featured in Microsoft Word automatically A whole new channel to show off your jobs LinkedIn has partnered with Microsoft to bring Linkedin Jobs directly in Word when candidates update their resumes. Find candidates earlier in their job search As jobseeker’s edit their resume in Microsoft Word, they’ll see job recommendations, like yours, and can go directly to your job posts without having to search. Grow your recruiting pipeline without any extra effort We’ll surface your LinkedIn Jobs automatically in Word based on the role, industry, and location the candidate is crafting their resume for. Engage with interested candidates faster Candidates can indicate that they are open to new opportunities, so you can prioritize who you connect with.
  • 12. Resume Assistant - How It Works Begin resume edits and enter role and industry Get inspired by work experiences and craft theirs Add skills to highlight their expertise to recruiters
  • 13. Resume Assistant - How It Works View job opportunities and with one click can land on LinkedIn Jobs Turn on Open Candidates to signal to recruiters that they are open to new opportunities
  • 14. Office 365 subscribers in​ 15 English-speaking countries Accessed via automatic detection and the Review tab in Microsoft Word on Windows desktop​
  • 15. Access your product performance and utilization data whenever you need it. Performance Summary Report NEW with Talent Solutions
  • 16. Performance Summary Report New self-service report on LinkedIn’s product utilization & performance Rich insights at your fingertips Get a summary on how your LinkedIn products are performing with a few clicks Drive strategic decisions Get insights into the influenced hires and your overall talent flows to drive strategic conversations Get the most of your LI products View the performance and utilization of your LinkedIn products (InMails, Jobs, etc) with tips and resources to improve your performance Empower your team to take action Coach your team on their performance and give them direct access to the report so they can also learn key insights.
  • 17. Performance Summary Report: Metrics at a glance ● Linkedin Influenced Hires ● InMail Response Rate ● Job Slot Utilization ● Departure + Hiring Trends ● Company Followers ● Sponsored Jobs Update
  • 18. More Enhancements Job Analytics Report Apply with LinkedIn Website Demographics Skills Search Enhancements
  • 19. Simple, intuitive insights Easy to read, self-serve reports with hourly updates to see trends in current jobs performance Identify candidates who are likely to apply Utilize new segments to understand the types of candidates who are viewing & applying to your jobs to inform future strategy Know how many job applicants are coming from LinkedIn When you install the LinkedIn conversion pixel, you can see exactly how many finished applicants you're getting from LinkedIn. Job Analytics Report Rich insights into your jobs performance to improve your overall jobs strategy
  • 20. Apply with LinkedIn A plugin for your organization’s career site, that allows candidates to use their LinkedIn profile information to fill- out the application. Applicant data is then made available in your ATS as well as LinkedIn Recruiter
  • 21. Apply with LinkedIn A new version of Apply with LinkedIn, which offers new benefits to you and to your candidates Anyone who begins the application process is automatically surfaced in Recruiter as an Apply Starter. Apply Starters are 4x more likely to respond to an InMail from your company than the average candidate. Applicants that have a LinkedIn Profile are automatically logged-in. We’ve removed a step in the process, improving the flow for candidates and helping customers capture more of their website traffic. 1 2 Apply with LinkedIn is offered as an integration with preferred ATS partners. To learn whether your ATS provider supports Apply with LinkedIn, visit: business.linkedin.com/talent-solutions/ats-partners Or talk to your LinkedIn Relationship Manager or ATS Account Executive
  • 22. Access new talent - Reach a broader talent pool by searching on all kinds of skills not just the standardized skills as defined by LinkedIn Leverage boolean expertise - For recruiters who are boolean experts, they can now enter boolean strings in the skills filter. Skills Search Update Enter boolean search strings or “free-form” text when searching for skills
  • 23. ● Access Professional Insights for your off-LinkedIn website - Better understand what types of talent are visiting your website; filter traffic by eight different dimensions including job title, company, seniority, and more ● Inform your content strategy - By understanding professional makeup of visitors, you can tailor content to improve relevancy ● Make sure you’re attracting the talent you need - Build a smarter candidate attraction strategy based on who is/isn’t engaging with you already Website Demographics Discover the professional traits of LinkedIn members who visit your website
  • 24. 3rd Party Impression Tracking Measure and verify ad performance for Recruitment Ads through your independent vendor ● View Reporting in One Place - measure LinkedIn performance in parallel to your other ad channels ● Independent Verification provides transparency in the tracking and attribution of your campaigns