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Welcome to
“Free vs. Paid Recruiting Tools on LinkedIn”
The webcast will start momentarily.
Grow your agency with
LinkedIn...
 Everyone on the line is muted.
 Please type questions into the Q&A box
 Dedicated Q&A at the end.
 The presentation a...
Crash Course:
Free vs. Paid
Recruiting Tools on LinkedIn
August 10, 2016
Laura Carr
Relationship Manager Australia &
New Zealand – Search and
Staffing, LinkedIn
Linkedin.com/in/carrlaura
It’s nic...
LinkedIn: A global pool of talent
4M+
INDONESIA
3M+
PHILIPPINES
2M+
MALAYSIA
1M+
SINGAPORE
1M+
SAUDI ARABIA
23M+
BRAZIL
12...
Professionals use LinkedIn to…
Identity
Build a
professional identity
Network
Connect with
professionals and build their
c...
Passive
70%
433M+
Active
30%
members
Note: Active-passive figures come from the 2015 Talent Trends survey conducted by Lin...
Agencies use paid tools to…
BrandBusiness Development
• Build trust with candidates and clients
• Place your firm and jobs...
Today’s focus
Leveraging free tools & Talent
Solutions
Brand
Close
Business Development
Today’s focus
Leveraging free tools & Talent
Solutions
Agency
Owners
Recruiting
Pros
① Source passive candidates
49% want ...
Staffing firms are not top of mind
64%
It’s due to lack of
awareness
of staffing firms have a
brand strategy
74%
It’s not ...
Free vs. paid:
Building your brand
You &
Your agency Connections Candidates
Customers
Your
Brand
Company Page
(Career Page...
Company Page
Build a presence for your agency on LinkedIn
Resources
① Create a Company Page
bit.ly/createacompanypage
② Op...
Company Page
Build a presence for your business on LinkedIn
Resources
① Create a Company Page
bit.ly/createacompanypage
② ...
Career Pages
Build a presence for your business on LinkedIn
Paid: Career PageFree: Company Page
Build
Career Page
Post
Sta...
Career Pages
Personalised experience just for candidates
Show who you are, what your firm does, what you
specialise in and...
Status Updates to Sponsored Updates
Strong brands engage their audience with diverse content
Tips
① Post regularly
• 20% o...
Status Updates to Sponsored Updates
Strong brands engage their audience with diverse content
Tips
① Post regularly
• 20% o...
LinkedIn Groups
Fast-track your company’s reputation as an industry leader
Resources
① Start a Group
linkedin.com/groups/
...
Publishing
Publish personalised daily news to the right audience
Resources
① Download the app
Visit the App Store or Andro...
Summary
Free & paid recruiting tools
You &
Company
Close Candidates
Company Page
(Career Pages)
Status Updates
(Sponsored ...
Summary
Free & paid recruiting tools
You &
Company
Company Page
(Career Pages)
Status Updates
(Sponsored Updates)
Groups
P...
Job Slots vs. Job Posts
Post your job and automatically recommend the right job to the right candidate
Post Jobs on
Job Sl...
Post your job and automatically recommend the right job to the right candidate
Target top candidates
Harness all the power...
Post your job and automatically recommend the right job to the right candidate
Feature Jobs on Jobs homepage
Get the word ...
Summary
Free & paid recruiting tools
You &
Company
Company Page
(Career Pages)
Status Updates
(Sponsored Updates)
Groups
P...
Search limitations
Gain access to more search results
PaidFree
Sourcing candidates
Recruiter
Post Jobs on
Job Slots
28
Advance Search
Apply search filters to cut through to the best candidates
Sourcing candidates
Recruiter
Post Jobs on
Jo...
InMail Messages
Contact candidates with InMail (no introduction or contact info required)
100 InMails / mo. + bulk mail + ...
Manage your jobs and organise candidates
Keep tabs on your activity for different open jobs with the Projects feature
Your...
Search faster. Find top talent in less time, with an intuitive search experience.
Uncover hidden talent. Use dynamic searc...
Summary
Free & paid recruiting tools
You &
Company
Company Page
(Career Pages)
Status Updates
(Sponsored Updates)
Groups
P...
Questions
?
Let’s connect!
LinkedIn Talent Solutions offers a full suite of tools to
help you find, attract, and place top candidates....
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Free vs. Paid Recruiting Tools on LinkedIn

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Crash course on how you can use LinkedIn for recruiting, sales and marketing. This webcast, we'll give you practical advice on how to use our tools to recruit even more effectively.
You'll learn how to:
Search using the LinkedIn Recruiter platform – a powerful tool that helps you quickly find the right candidate
Promote your job openings to 433+ million professionals on the LinkedIn platform - even on a small budget
Market at scale to effectively source new clients and grow your business

Published in: Recruiting & HR
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Free vs. Paid Recruiting Tools on LinkedIn

  1. 1. Welcome to “Free vs. Paid Recruiting Tools on LinkedIn” The webcast will start momentarily. Grow your agency with LinkedIn Talent Solutions Request a demo bit.ly/contacttalentsolutions 2 CLOSE top candidates with Recruiter & Job Slots 3 PROMOTE your brand with Career Pages PROSPECT new opportunities with Sponsored Updates 1
  2. 2.  Everyone on the line is muted.  Please type questions into the Q&A box  Dedicated Q&A at the end.  The presentation and recording will be sent via email after the webcast. Housekeeping notes:
  3. 3. Crash Course: Free vs. Paid Recruiting Tools on LinkedIn August 10, 2016
  4. 4. Laura Carr Relationship Manager Australia & New Zealand – Search and Staffing, LinkedIn Linkedin.com/in/carrlaura It’s nice to meet you. Sally McElhone Customer Success Manager Australia & New Zealand – LinkedIn Linkedin.com/in/sallymcelhone
  5. 5. LinkedIn: A global pool of talent 4M+ INDONESIA 3M+ PHILIPPINES 2M+ MALAYSIA 1M+ SINGAPORE 1M+ SAUDI ARABIA 23M+ BRAZIL 122M+ UNITED STATES OF AMERICA 11M+ CANADA 33M+ INDIA 8M+ AUSTRALIA 1M+ NEW ZEALAND 4M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 19M+ UNITED KINGDOM 10M+ FRANCE 8M+ ITALY 2M+ BELGIUM 1M+ DENMARK 4M+ TURKEY 5M+ NETHERLANDS 2M+ SWEDEN 7M+ SPAIN 12M+ CHINA 433M+ members worldwide +2 new members per second
  6. 6. Professionals use LinkedIn to… Identity Build a professional identity Network Connect with professionals and build their career Knowledge Share and learn industry trends, tips, and insights
  7. 7. Passive 70% 433M+ Active 30% members Note: Active-passive figures come from the 2015 Talent Trends survey conducted by LinkedIn Research Network. For more information, visit business.linkedin.com. Agencies turn to LinkedIn to reach BOTH active or passive Job Boards Your agency
  8. 8. Agencies use paid tools to… BrandBusiness Development • Build trust with candidates and clients • Place your firm and jobs in front of 433M+ members looking for jobs and talking about business Recruiting Solutions • Drive business development leads • Drive passive candidate leads and increase candidate quality • Get in front of mobile members via the news feed Prospecting Solutions • Find top candidates and clients, faster • Reach out to them directly • Close more candidates & clients Marketing Solutions Close
  9. 9. Today’s focus Leveraging free tools & Talent Solutions Brand Close Business Development
  10. 10. Today’s focus Leveraging free tools & Talent Solutions Agency Owners Recruiting Pros ① Source passive candidates 49% want to find better ways to source passive candidates ② Build brand 72% say brand has significant impact to grow their business * 2016 Global Recruiting Trends 2016 staffing recruiting trends Brand Close Business Development
  11. 11. Staffing firms are not top of mind 64% It’s due to lack of awareness of staffing firms have a brand strategy 74% It’s not a question of bad experiences of the candidates who have used a staffing agency report having a good experience Only 18% Why? of talent thinks of a staffing firm when looking for a new job *Global Staffing Trends 2015 & Global Staffing Talent Tends 2015
  12. 12. Free vs. paid: Building your brand You & Your agency Connections Candidates Customers Your Brand Company Page (Career Pages) Status Updates (Sponsored Updates) Groups Pulse • Articles • Videos • Images / photos • Presentations • Blog posts • Infographics • Guides • Reviews • Lists • How-tos • eBooks • Case studies • Podcasts • Research / data • Tip sheets • Product info
  13. 13. Company Page Build a presence for your agency on LinkedIn Resources ① Create a Company Page bit.ly/createacompanypage ② Optimise your Company Page bit.ly/companypagetips Benefits ① Tells your company story ② Engage candidates & clients ③ Builds credibility and trust ④ Creates a strong brand Free Create Company Page Post Status Updates Start LinkedIn Group Post Pulse Build Career Page
  14. 14. Company Page Build a presence for your business on LinkedIn Resources ① Create a Company Page bit.ly/createacompanypage ② Optimize your Company Page bit.ly/companypagetips Benefits ① Tells your company story ② Engage candidates & clients ③ Builds credibility and trust ④ Creates a strong brand Paid Benefits ① Active Sponsored Update From your Company Page, you can share specific content with a targeted audience and reach more people and attract more followers. ② Create Career Page Enhance your Company Page, strengthen your agency’s brand, and attract top talent with dynamic content based on candidate profiles. To get started, speak with a LinkedIn representative: bit.ly/contacttalentsolutions Free Create Company Page Post Status Updates Start LinkedIn Group Post Pulse Build Career Page
  15. 15. Career Pages Build a presence for your business on LinkedIn Paid: Career PageFree: Company Page Build Career Page Post Status Updates Start LinkedIn Group Post Pulse Create Company Page
  16. 16. Career Pages Personalised experience just for candidates Show who you are, what your firm does, what you specialise in and more. Better tell your story Humanise your agency Get your jobs out to more people Feature your success stories. Ask clients and candidates to share testimonials. Feature your job posts right where interested prospects can find them — on your company’s Career Pages. Build Career Page Post Status Updates Start LinkedIn Group Post Pulse Create Company Page
  17. 17. Status Updates to Sponsored Updates Strong brands engage their audience with diverse content Tips ① Post regularly • 20% of followers are typically reached with one status update. • Companies that post 20 times a month, on average, reach 60% of their followers with 1 or more updates Benefits ① Directly engage your audience ② Expand your agency’s visibility ③ Build more connections ④ Creates a strong brand Features Create Company Page Post Status Updates Start LinkedIn Group Post Pulse Build Career Page
  18. 18. Status Updates to Sponsored Updates Strong brands engage their audience with diverse content Tips ① Post regularly • 20% of followers are typically reached with one status update. • Companies that post 20 times a month, on average, reach 60% of their followers with 1 or more updates Benefits ① Directly engage your audience ② Expand your agency’s visibility ③ Build more connections ④ Creates a strong brand Features Benefits Benefits ① Active Sponsored Update From your Company Page, you can share specific content with a targeted audience and reach more people and attract more followers. • Enhance post visibility • Highlight post as “Sponsored” To get started, speak with a LinkedIn representative: bit.ly/contacttalentsolutions Create Company Page Post Status Updates Start LinkedIn Group Post Pulse Build Career Page
  19. 19. LinkedIn Groups Fast-track your company’s reputation as an industry leader Resources ① Start a Group linkedin.com/groups/ ② Learn more about Groups bit.ly/linkedingroups101 ③ Get the guide http://bit.ly/groupsguide Benefits ① Interact with communities, allows you to research & source material to reach target market on company/career page, your brand can be visibly active in these groups Features Start LinkedIn Group 4x more profile views from out-of-network 85 new conversations per minute Create Company Page Post Pulse Build Career Page Post Status Updates
  20. 20. Publishing Publish personalised daily news to the right audience Resources ① Download the app Visit the App Store or Android Play Store ② Visit Pulse bit.ly/visitpulse Benefits ① 433+ million professionals ② Delivers your content to relevant contacts via recommendations ③ Greater visibility with alerts ④ Builds a strong brand Features Post Pulse Create Company Page Build Career Page Post Status Updates Start LinkedIn Group
  21. 21. Summary Free & paid recruiting tools You & Company Close Candidates Company Page (Career Pages) Status Updates (Sponsored Updates) Groups Pulse +
  22. 22. Summary Free & paid recruiting tools You & Company Company Page (Career Pages) Status Updates (Sponsored Updates) Groups Pulse Close Candidates Job Posting (Job Slots) Sourcing (Recruiter) +
  23. 23. Job Slots vs. Job Posts Post your job and automatically recommend the right job to the right candidate Post Jobs on Job Slots Sourcing candidates Recruiter Job Posts Job Slot Job Post Promote unlimited jobs in 1 “slot” for any amount of time within 12 months. Unlimited edits and interchangeable jobs. Promotes just 1-job posting with minimal modifications. Post for 30-days. Posting time Up to 12 months 30 days Interchangeable jobs posting  Data ownership (personal vs. company account) 
  24. 24. Post your job and automatically recommend the right job to the right candidate Target top candidates Harness all the power of LinkedIn’s data to promote your jobs to just the right candidates. Feature Jobs on homepage Attract new prospects with personalised job postings qualified candidates will see right on their homepages. Feature Jobs on Career Page Get the word out about great new jobs on your company’s Career Page so prospects can easily find your jobs. Job Slots and Posts Post Jobs on Job Slots Sourcing candidates Recruiter
  25. 25. Post your job and automatically recommend the right job to the right candidate Feature Jobs on Jobs homepage Get the word out about great new jobs on your company’s Career Page so prospects can easily find their way to you. Reach candidates in their inbox Want to take your job posts further? Amplify your reach by contacting the right candidates right in their inbox. Promote Jobs in LinkedIn Search App Then, get the visibility you need in the LinkedIn Job Search App - so you’re sure to be seen by candidates who are actively searching for jobs. Job Slots and Posts Post Jobs on Job Slots Sourcing candidates Recruiter
  26. 26. Summary Free & paid recruiting tools You & Company Company Page (Career Pages) Status Updates (Sponsored Updates) Groups Pulse Close Candidates Job Posting (Job Slots) Sourcing (Recruiter) +
  27. 27. Search limitations Gain access to more search results PaidFree Sourcing candidates Recruiter Post Jobs on Job Slots
  28. 28. 28 Advance Search Apply search filters to cut through to the best candidates Sourcing candidates Recruiter Post Jobs on Job Slots PaidFree
  29. 29. InMail Messages Contact candidates with InMail (no introduction or contact info required) 100 InMails / mo. + bulk mail + templates1st degree connections only Patrick smith Katy Homanick Lou Binder 2x Followers are 2x more likely to respond to an InMail Sourcing candidates Recruiter Post Jobs on Job Slots PaidFree
  30. 30. Manage your jobs and organise candidates Keep tabs on your activity for different open jobs with the Projects feature Your projects keeps you from losing track of candidates. Save search results to your clipboard, or a project from the search results list Summary activities reports shows who you’ve messaged, saved searches and profiles, and more. Sourcing candidates Recruiter Post Jobs on Job Slots
  31. 31. Search faster. Find top talent in less time, with an intuitive search experience. Uncover hidden talent. Use dynamic search suggestions to expand and refine your search in new ways. Prioritize warm leads. Identify candidates who are more likely to engage with your company.
  32. 32. Summary Free & paid recruiting tools You & Company Company Page (Career Pages) Status Updates (Sponsored Updates) Groups Pulse Close Candidates Job Posting (Job Slots) Sourcing (Recruiter) + Request a demo bit.ly/contacttalentsolutions
  33. 33. Questions ?
  34. 34. Let’s connect! LinkedIn Talent Solutions offers a full suite of tools to help you find, attract, and place top candidates. Contact us to learn more. Contact Us lnkd.in/contactus Laura Carr Relationship Manager Australia & New Zealand – Search and Staffing, LinkedIn Linkedin.com/in/carrlaura Sally McElhone Customer Success Manager Australia & New Zealand – LinkedIn Linkedin.com/in/sallymcelhone Request a demo bit.ly/contacttalentsolutions

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