1. What kind of media
institution might
distribute you
product and why?

2. An institution is a company which distributes different
styles of media products like Bauer makes and
distributes both Kerrang and Q two completely
different magazine and music channels.
Another big media institution is IPC which is the
distributors of Q magazine and many other things.
Future is a big institution which distribute the big
magazine Metal hammer and many other products
across many different topics.

3. Identify which of the major UK publishing companies you would like to distribute your
magazine.
If I had the choice between all the great institutions out there I would choose the
massive company Bauer. This is because it is one of the biggest media institutions and
would be able to provide a bigger budget which would mean I could afford a better
photographer and better writers. Another reason is because it would be better
distributed because they already have so many different magazines being distributed all
over the world and if more are distributed it is likely to sell more which means more
money .

4. Think about how your magazine, as a product, could be extended into other media
areas.
If I published my magazine through Bauer then I would be able to make the magazine
Rock On! Into many other forms of media because Bauer have already done that with
many different magazines like Kerrang. I would probably start it off as a radio station and
then see how it went from there and then maybe try and make it into a television
programme. This would be a lot harder with some of the smaller media groups because
they would not have as much money and would not have the previous knowledge of
how to expand into other media areas such as radio or TV.