This document discusses various media institutions involved in the production and distribution of media content. It summarizes Intermedia, an American company that distributes niche magazines across different genres, including Portfolio and Vibe. The document considers Intermedia as a potential distributor for a new hip hop magazine called Suave, citing advantages like an existing audience for similar genres and efficient cash flow. It also outlines future plans to extend the magazine's brand to other media like TV channels, radio stations, and festival sponsorships to reach more potential customers.

1. Media Institution: any of the organisations
responsible for the production, marketing, distribution
or regulation of media texts.

2. British Broadcasting Corporation (BBC)
http://www.bbc.co.uk/
British Sky Broadcasting (BSB)
http://www.sky.com/
You tube
http://www.youtube.com/
MTV
http://www.mtv.co.uk/

3. InterMedia has invested in cable television, broadcast
television, print, programming, and broadband opportunities.
Intermedia is a huge company in America distributing niche
market magazines. Including:
Portfolio
A magazine targeted at higher class readers who
purchase the magazine monthly.
This magazine is targeted at a niche market of
higher class African Americans.
Vibe is an extremely influential brand
represent through magazines and a website
to a small niche market.

4. Which Distributor is best for me?
As this Intermedia company distributes popular and
similar magazines to my genre, such as Vibe , the
company has a expectancy to be professional and
Advantages Disadvantages reliable. Also, the company has a number of magazines
Already existing May be less quality as targeting a specific and similar audience to my magazine
potential buyers due to more being distributed at which allows the company to be well suited with my Hip
the company distributing once and products could
other magazines of the be damaged Hop magazine. My magazine (Suave)will appeal to their
same genre.
existing audience. Having an existing and guaranteed
More efficient cash Risks with larger
flow number of products , loss audience for similar products within the company, this
of money if something means there's more likely to be an audience for my
went wrong.
magazine, leading to a increase in profit and a
More magazines ca
be distributed at once recognisable magazine bringing success.
I could not find a small distributor for my product so I chose a large company to distribute my
product as this was obviously the best way if the magazine is to be as successful and
recognisable as I would like.

5. Future :extending to other media areas
a Radio Station
TV Channel
EG. MTV music channel Another media area that could be extended
Extending to the media area of television will allow an even bigger into is the radio. Having a radio station
number of people to recognise the name. Also the channel will be under the same name of the magazine will
suitable for those who enjoy watching TV more than reading. For allow fans to be entertained whilst
example the television target market ,teenagers-25 as this generation travelling.
prefer television than reading. Sponsoring Stage at Festivals
EG. Relentless tent at Leeds Festival
Website
EG. www.mtv.com Businesses sponsor festivals to enhance
Enlarging the magazine to becoming a website also their reputation and promote their
will allow more information and more detail to product. It is a way of guaranteeing
become available also, online advertisements could people will notice the product.
be an advantage.