Assignment purpose

1. Personal and Impersonal Language
Style

2. Personal style
• Involves a more simple, direct and initimate writing style.
• Express the writer's emotions directly.
• Tend to have short lifespans.
• Used in casual writing. (Text messages, e-mail messges, certain assignments,
diaries, social network posting)

3. Impersonal style
• Excludes the writer's thoughts and experiences.
• Deals with outward issues, treats, events or phenomena as external instead of
affected by the reflection of the observer.
• Used in formal and academic writing. (Official documents, computer
documentation, scholarly articles, formal essays)

4. Purpose of using personal and
impersonal language

5. Personal Language
n.
•Persuade
the
readers'
towards
the
author's
pointof
view.

6. Impersonal language
reasonableand
justifiedconclusion
informalwriting.

7. Distinctive features of
personal and impersonal
language

8. Active and passive voice
passivevoice.
•Example:Howwasthe
questionansweredby
you?

9. Personal Pronouns
• First person pronouns are used in personal style.
• Example: I hurt my finger badly.
• Third person pronouns are used in impersonal style.
• Example: The finger was hurt badly.

10. Subject of sentence
• Personal style utilizes people as subject of sentence.
• Example: In this presentation I divided the chapter into three sections.
• Impersonal style utilizes things as subject of sentence.
• Example: The presentation divides the chapter into three sections.

11. Uses of contractions
• Personal writing is acceptable in the form of contraction.
• Example: Don't, Can't, Shouldn't.
• Words must be wholly expanded in impersonal writing.
• Example: Do not, Cannot, Should not.

12. Length of sentences
• Personal writing includes short sentences, slang and humour.
• Example: I let the handbrake off and the car ran away.
• Impersonal writing includes lengthy sentences with complex subordination
and long verb phrases.
• Example: The handbrake was released by the driver, causing the car to run
away.

13. Run-on Expression (etc., so on)
• Run-on expressions are used in personal style.
• Example: Public transportations include vehicles for public use on roads,
airways, waterways etc..
• Run-on expressions must be avoided in impersonal style.
• Example: Public transportations include vehicles for public use, such as
buses, trains and aeroplanes.

14. Rhetoric
• Personal style employs rhetorical questions.
• Example: The question is, nevertheless, how does transformational strategy
facilitate in organizational management?
• Rhetorical questions are considered inappropiate in impersonal style.
• Example: It is questionable whether transformational strategy facilitates in
organizational management.

15. Adverbs
• In personal writing, adverbs occur as clauses in the start or ending of a
sentence.
• Example: I explained my point of view briefly.
• In impersonal writing, adverbs are placed within the verb group.
• Example: I briefly explained my point of view.

16. Summary
• Personal style is used in casual writings/for self-expression as it express
the writer's emotions.
• Impersonal style is used in formal/academic writings as it deals with issues
while excluding the writer's opinion.
• There are distinctive features between these two such as active and passive
voice, personal pronouns, subject of sentence and uses of contractions.

17. Conclusion

18. Q & A Session