Οnline Marketing Case Study: Personal Style-icon by Mindworks

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One of the first greek social media marketing case studies for stylewatch.gr by Mindworks presented at interactive marketing conference 2009 (#imc09)

http://mindworks.gr

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  • Οnline Marketing Case Study: Personal Style-icon by Mindworks

    1. AWARENESS THROUGH SMILES CASE STUDY: PERSONAL STYLE-ICON AGENCY: MINDWORKS CLIENT: PROOPTIKI HOLDINGS SA BRAND: STYLEWATCH.GR PERIOD: 13/07/2009 - 31/07/2009
    2. "COMMUNITIES ALREADY EXIST. INSTEAD, THINK ABOUT HOW YOU CAN HELP THAT COMMUNITY DO WHAT IT WANTS TO DO." Mark Zuckerberg, Founder and CEO of Facebook
    3. WOMEN + SHOES = SMILES
    4. OK! LETʼS GO BACK TO THE BRIEF
    5. THE BRAND
    6. THE AUDIENCE
    7. GOAL AWARENESS
    8. ZERO MEDIA BUDGET
    9. C O N C EP T
    10. C O N C EP T
    11. SEX Nʼ THE CITY = C O N C EP T
    12. CONTEST FOR WOMEN SEX Nʼ THE CITY FANS (ALL OF THEM) TO WIN A PAIR OF MANOLOS C O N C EP T
    13. HOW? C O N C EP T
    14. GO WHERE THEY LIVE C O N C EP T
    15. C O N C EP T
    16. MAKE IT EASY TO JOIN C O N C EP T
    17. UPLOAD AN OH SO STYLISH PHOTO! C O N C EP T
    18. MAKE IT EASY TO PARTICIPATE C O N C EP T
    19. THE ONE MOST LIKED WINS A PAIR OF MANOLO BLAHNIK HIGH HEELS. C O N C EP T
    20. THAT SIMPLE. C O N C EP T
    21. INGREDIENTS: FACEBOOK GROUP PERSONAL STYLE-ICON A BANNER FEATURING CARRIE BRANCHO A PAIR OF MANOLO BLAHNIK HIGH HEELS MEDIA BUDGET 100 EURO IN FACEBOOK ADS C O N C EP T
    22. R ES U LT S
    23. 550+ PHOTOS UPLOADED IN JUST A FEW R ES U LT DAYS. S
    24. R ES U LT S
    25. R ES U LT S
    26. R ES U LT S
    27. R ES U LT S
    28. WOMEN GOT MAD BEGGING R FOR LIKES. ES U LT S
    29. R ES U LT S
    30. GROUPS, VIDEOS, BLOG POSTS, TWEETS GENERATED TO SUPPORT THEIR PHOTOS. R ES U LT S
    31. R ES U LT S
    32. R ES U LT S
    33. R ES U LT S
    34. R ES U LT S
    35. ALL DAY LONG IN EVERYONEʼS NEWSFEED, WHILE MOST OF THE PHOTOS WHERE R ES U LT HIGHLIGHTED. S
    36. R ES U LT S
    37. R ES U LT S
    38. MISSION ACCOMPLISHED. THE BRAND WAS EVERYWHERE.
    39. NUMBERS: 3500+ GROUP MEMBERS 550+ PHOTOS 20+ BLOG POSTS 6 OTHER SUPPORT GROUPS 1 YOUTUBE VIDEO 8500+ LIKES R ES U LT S
    40. R ES U LT S
    41. NUMBERS TALK. MINDWORKS

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