The document proposes a docuseries titled "Behind the Stage" that provides an intimate look at the touring lives of popular artists. It would feature artists like Taylor Swift, Harry Styles, and Beyoncé along with their crews. The target audience is ages 21-45 who enjoy music and value creativity. Episodes would showcase the personal journeys, creative processes, and behind-the-scenes moments of putting on live shows. Distributed on Netflix, each episode would focus on a different artist to inspire and entertain viewers with the untold stories that shape these musicians.

1. Name of the Reality TV Show?
Behind the Stage: An insight of the touring life for artists.
Research this show to make sure it is not currently in production, just
went out of production, etc. Did you research your show and are
certain you know the history (if any) of this subject/type of show?
Currently there is no tv reality show or docuseries that is dedicated to the
objectives and goals that Behind the Stage has as a docuseries, which provides a
market advantage. Still ways to have possible competitors are artists solo
documentaries which also provides an insight about their life’s, touring and their
music path. As for the show since it is focused on touring and the pre-production
and production about concerts, we still take a great advantage into this market.
Figure out not only who might watch your show, but also who is most
likely to view it. Think about the following factors:
 Age: 21-45
 Location: US, Europe (Urban Areas)
 Gender: Male, Female
 Income level: $45K-$150K
 Education level: Students, Professionals in any area
 Occupation: Entertainment Industry Professionals, Business Professionals,
Students
Consider the psychographics of your target.
Psychographics are the more personal characteristics of a person, including:
 Personality: They enjoy the behind-the-scenes aspects of concerts of
concerts and production world. They also appreciate attention to details
and have a desire to learn about the intricacies of event planning and
execution.
 Attitudes: This market have a positive attitude towards entertainment,
music industry, live events, and the work that goes into creating
memorable experiences for concertgoers. They may admire the
dedication, creativity, and teamwork involved in the production process.
 Values: They value creativity, innovation, professionalism, and
collaboration. They appreciate the hard work and commitment of the
professionals who bring concerts to life and value the importance of
delivering high-quality experiences to the audience.
 Interests/hobbies: They have a strong interest in music, concerts, artists,
and entertainment industry. They like to explore and stay informed about
the latest trend and developments in the music world.

2.  Lifestyles: This target market lifestyle may involve active engagement with
music and entertainment in any way. They may frequently attend
concerts, participate or work in music-related jobs or business and seek
out opportunities to explore a behind the scenes aspects of their favorite
artists and events.
 Behavior: This target audience may engage in behaviors such as
purchasing concert tickets, following artists and industry professionals on
social media, seeking out behind-the-scenes content, and actively
consuming music related media and documentaries.
Does the show reflect your target's lifestyle? How and when will your target view
the show? What features are most appealing to your target? What media does
your target turn to for viewing?
The show Behind the Stage it truly reflects and targets the lifestyle of the
audience since it not only provides a glimpse into what happens behind a concert
production it also provides an insight of what their favorite artists and bands
goes through the touring and having to be in different states and countries un
such a short period of time. As for the audience they will have access through
Netflix and watch each episode in this streaming platform, as for the release
dates of each episode and season it would be around 6 to 7 months after the
artist tour is over to provide a full and exclusive experience for the viewer. The
most appealing features are the exclusive access to backstage footage, interview
with artists and production team members, insight into the creative and technical
aspects of concert and tour production, also compelling story telling that keeps
viewers engaged. As mentioned before, the audience may rely on platforms like
Netflix and Social medias to stay updated on episodes, reels, and content
provided.
Evaluate your decision.
Once you've decided on a target market, be sure to consider these questions:
 Are there enough people who fit my criteria?
o Yes, there is an audience who are interested in knowing what the
tour life is like not only for the artists but also for their crew, how
they manage the day-to-day operations and the discipline it takes
to carry out concert after concert in different countries or cities.
 Will there be an emotional connection with my show?

3. o Totally, the emotional connection that this show provides is being
able to see well-known artists in vulnerable moments with their
crew and how are they able to deliver a truly memorable
experience to their fans despite any challenge they may have
during their tour process.
 Will my show make a connection with the values of the target market?
o It will intrigue artists fans through the ups and down that comes
from touring taking an insight for the artist, the production team
and family of the artist.
 Will my target really benefit from my product/service? Will they see a
need for it?
o I don’t think I would use the word need for it since anything related
to entertainment is not a necessity is more of a benefit, but it
definitely provides a benefit of getting to know more their favorite
artist, get to know the background work for their tours and how
they manage to keep themselves in on piece for many dates of
concerts.
 Do I understand what drives my target to make decisions?
o Yes, what truly drives my target audience to make decisions are
two things, the ability to see more about their favorite artists and
the general ability to have more insight about backstage
production.
 Can they afford to view my show?
o As long as they have a Netflix subscription, they sure can watch the
show.
 What advertisers would be interested in backing my show?
o Advertisers that would be interested in backing the show are music
streaming services such as Spotify or Apple Music, they could
benefit in reaching the audience in music-related content such as
official playlists for the episodes. Beverage and Energy Brands may
find value in reaching an audience that are passionate about live
events and music. Finally, not less important, travel and hospitality
brands such as travel agencies, hotels, or travel booking platforms
could be interested in partnering with the show to advertise travel
packages or accommodations for the crew members of the show.
Impact Statement: Why will this show be a success?
Behind the Stage docuseries has the potential for success due to its unique
behind-the-scenes content, emotional connection with artists and their crew, and
the widespread popularity of music and concerts, with engaging storytelling,
educational value, and the exposure provided by streaming on Netflix it can
captivate a passionate audience and create a memorable viewing experience.

4. Neilson Ratings
Other Research of demographic – Number of likely viewers
On the film's premiere date (April 17), Homecoming reached 1.1 million U.S.
viewers and an average minute audience of 828,000 viewers on internet-
connected TV devices, according to Nielsen's SVOD Content Ratings system.
(Mercury, 2019) Based on Beyonce film Homecoming on Netflix which reached
1.1 million US viewers and average minute audience of 828,000 viewers on the
on internet-connected TV devices, according to Nielsen's SVOD Content Ratings
system. (Mercury, 2019) Which makes a conclusion that about 1.5 million to 3
million of viewers can be achieved by the making of Behind the Stage
docuseries, it is essential to say not only one artist may be presenting but many
of them which is why we take a positive courage to double the viewers of
previous examples of music docuseries.
The HOOK? The Hook is a statement or question at the beginning of your Pitch
to generate interest, catch people’s attention, etc. so they will want to listen to
what you are saying.
Ever wondered what really happens behind the curtains of your favorite
concerts? Brace yourself for an exclusive backstage journey like no other! Join us
as we unveil the untold stories, the emotions, and the extraordinary efforts of
artists and their dedicated crew, giving you an intimate look into the magic
behind every memorable performance. Are you ready to witness the unseen
world that brings music to life? Be welcomed a docuseries, Behind the Stage: An
insight of the touring life for artists.
Type of Show: docuseries
Setting – What will we see?
The audience will witness the hidden world behind the glamour of concerts. The
relentless work, the artistic collaborations, and the meticulous planning that goes
into creating unforgettable live shows all around the world. From backstage
chaos to technical marvels, from artists rehearsals to last-minute surprises, you’ll
see it all unfold, revealing the passion, dedication, and challenges, that shape
the ultimate concert experience. Get ready to be immerses in the captivating
stories and moments that only those Behind the Stage truly knows.
Cast Types:

5.  Featured artists: Main focus of the docuseries, showcasing their personal
journey, creative process, and behind-the-scenes moments.
 Industry Insiders: Individual who play a significant role in the artists crew
such as managers, agents and record label executives. They provide
insights into the business side of the music industry.
 Production team: Professionals involved in the production including stage
managers, production managers, lighting technicians, sound engineer,
costume designers. They provide an inside look at the technical aspects of
putting on a live show.
 Collaborators and Band Members: musicians, backup vocalists, and
instrumentalist who work closely with the featured artists. They contribute
to the creative and performance of the artist, they also share their
experiences of working together.
Artists on the radar for Behind the Stage:
 Taylor Swift
 Harry Styles
 Beyonce
 The Weeknd
 Coldplay
 Dua Lipa
 Adele
 Bad Bunny
 Rosalia
 Karol G
Summary Statement:
Behind the Stage is a captivating docuseries exploration into the hidden world of
live industry, revealing the personal journeys, creative processes, and behind-
the-scenes moments of artists and their dedicated team. Through a combination
of intimate interviews, electrifying performances, and behind the curtain access,
viewers will be immersed in the trials, triumphs, and transformative power of
music, gaining a deeper understanding of the artists live and the profound
impact they have on the world. Prepare to be inspired, entertained, and moved
as this docuseries uncovers the untold stories that shapes the artistry and legacy
of these remarkable musicians.
3 episodes
1. Taylor Swift: Behind Closed Doors

6. 2. Adele: Set it on fire
3. Harry Styles: Into the Fine Line
Distribution Channels
1. Netflix
Similar Shows
 Miss Americana: Taylor Swift
 Shawn Mendes: In Wonder
 Halftime Jennifer Lopez
 Homecoming a Film by Beyonce
References:
Mercuri, M. (2019, May 15). Nielsen Releases Beyoncé’s “Homecoming” Record-
Breaking Premiere Numbers. Forbes.
https://www.forbes.com/sites/monicamercuri/2019/05/15/nielsen-releases-
beyonces-homecoming-record-breaking-premiere-numbers/?sh=54a499c43397

7. Moore, K. (2023). Every Old Viewing Statistic Netflix Released (Number of Accounts
Watched). What’s on Netflix. https://www.whats-on-netflix.com/news/every-
viewing-statistic-netflix-has-released-so-far-october-2021/