This document discusses the distribution, exhibition, consumption, and promotion of social realism films. It notes that many distributors of social realism films are non-profit organizations focused on the aesthetics of film rather than profit. The advertisements for social realism films target more sophisticated audiences through specialized magazines rather than mainstream outlets. Exhibition of these films occurs in art houses like Arnolfini and Picturehouse that present both mainstream and social realism films to expose larger audiences to different types of films. Reviews of social realism films on generalized sites can be unfairly harsh from audiences unfamiliar with the genre.

1. Target Audience
Research
Objective 1
DISTRIBUTION, EXHIBITION & CONSUMPTION

2. Distribution
The station is owned and
operated by ITV plc
under the licensee of ITV
Broadcasting Limited.
Carlton has been
branded on air as 'ITV1'
since 28 October
2002, and as 'ITV' since 14
January 2013.
The Iron
Petticoat
Made In Britain
Carlton
Video
Dealers
The Guinea-Pig

3. Artificial Eye
British Film Institute (BFI) is a charitable
organisation set up to encourage the
development of the arts of film, television
and the moving image throughout the UK.
Fish Tank
The Beat That My
Heart Skipped
BFI
Love Like Poison
Kes
Artificial Eye is a British film
distributor, specialising in foreignlanguage and art house films for
cinema and home entertainment
Above Us The
Earth
Get Carter
Under The Skin
Many of the distributers of social realism films are non profit companies
and organisations that care little for profit and more on the aesthetics of
the film. Their purpose is to spread the artistry of film

4. Promotion and Publicity
“ASTONISHING” “Electrifying
Performance” – terminology not
typically used for „Blockbuster‟
films; aiming for sophisticated
audiences open to different
views/opinions and are not
easily offended – the nazi
symbal tattoo. Blurred and
colourless background indicates
that the main focus is in fact the
character and not his
story/location, grey suggests a
serious tone.

5. Lots of tone and colour as well as
characters which indicate a
hectic storyline.
These advertisements would be
seen on YouTube, in advert
breaks, on buses, in gossip
magazines – shows that it is high
budget.
There are many reviews and critical
responses on the poster which suggests
that various respected critics enjoyed this
film and saw it as something
intelligent, artistic and inspirational rather
than another „blockbuster‟. The girl is very
serious and not a lot can be said about
the story line and/or character, her
features are quite serious which imply a
serious plot.
It also says at “selected cinemas”
meaning that it may not be for
mainstream audiences. This advert may
not be seen on a bus or tv advert but
probably in a film critics magazine.

6. Advertisement
Films targeted for mainstream consumers would
have themselves advertised inside a gossip
magazine, or on every advert break in a
program, they‟d be seen on buses and on large
billboards etc. They can do this because they
have a much larger budget than most social
realism films and their target is anyone they can
attract because of their popular features/a list
stars/plot.
Empire is also a major multiplex cinema company
and shows adverts and films that put the most
„bums on seats‟. Companies such as Empire care
little for the artistry of film but more on how they
can make money from it.

7. The advertisement of a social realism film is much different
in the sense that although they have a much smaller
advertising budget, they have a particular audience
demographic who would appreciate the aesthetics of the
film much more than a mainstream audience. These
audiences tend to be, in some way, more sophisticated so
would not be looking in gossip magazines nor watching
mainstream television programs. Sight and Sound
magazine is a respected article funded by the BFI so those
who are a fan of BFI may begin reading Sight and
Sound, then they may subscribe to a magazine/website of
this type to keep up to date about any new
„sophisticated‟ film releases.

8. Register/Lexis/Syntax
When advertising for a movie, the syntax used when
advertising/reviewing can greatly define the type of film.
Generally, if the terminology is quite simplistic and describes more on
what happens in the film rather than the meanings in it, it usually
signifies that the film has little depth and may be simple so every
audience has the capability to understand it.
Social realism advertising mostly involve a lot of media terms and
phrases as the audience viewing them has a better understanding of
these terms than most. There are usually awards/nominations on
posters/dvd covers to signify that their effort was recognised by
respected critics and audiences.

9. Exhibition and Consumption
Arnolfini
At the heart of Bristol‟s harbour side, Arnolfini is one of Europe‟s
leading centres for the contemporary arts, presenting
innovative, experimental work in the visual
arts, performance, dance, film, music and events, accompanied by
a programme of educational activities.
Arnolfini‟s official web page is not clustered with colour and pictures
but is simple and elegant. The white wash background indicates that
their work has slight serious tone and works towards a sense of
„perfection‟ – maybe through the use of art they may be able to
make the world a better place.
The exhibitions in which Arnolfini present are all free and some
contain multicultural references. Audiences of Arnolfini may be
interested with expanding their own mind through the use of art and
its ability to change the world. The elegance and sophistication of
Arnolfini‟s self-presentation and film exhibitions suggest that the
audience they‟re trying to reach are also that.

10. Picturehouse
Picturehouse Cinemas is a network of art house cinemas in the United
Kingdom.
Picturehouse cares for the film industry and does it in quite an elegant
manner if you look at their webpage and/or go to one of their cinema
houses. Picturehouse contains a mixture of both mainstream and social
realism performances. By screening a very popular „blockbuster‟ they
would attract a substantially large audience and so, by also supporting
small films, this large audience may become intrigued by the realism films
and would successfully gather a new audience to entertain, broaden their
minds and open new doors for the audience as well as the film makers.
It is evident that picture house is a fan of
advertising through the internet by being able to
connect through the different mediums listed
above.

11. There is a feature where you can read or write movie
reviews once you‟ve gotten onto the film title you
wanted. Anybody and everybody can be a critic –
its an opinion free-for-all. There is not a feature to
search up any specific genre of film which is a major
debunk since any film fan may not know what film
title or tv series to watch; if you do not know the film
title then there is no chance of you being able to find
it easily other than hours of scrolling. The film reviews
on a social realism film , if you find one, are written by
anyone so may be an unjust and not truly analytical
views – you may not be able to trust it as they may
not be familiar with certain media aspects and social
realism concepts that make the film great but they
perceive as “boring”

12. Fish Tank Review
Although respectable film critics
congratulated Fish Tank for it‟s incredible
acting and moving address of issues, the
majority of the audience who have viewed
this on Love Film are very harsh and appear
to be quite ignorant, “Pass me the pills” one
responds.
The responses are unfair because it is these
public voices that diminish the artistic value
of a film because they are unaware of the
critical components which build social
realism films.