After completing their documentary on happiness, the filmmakers believe Mosaic Films was the right producer due to the innovative and creative subject matter of exploring unconventional aspects of happiness. Journeyman Pictures would be a suitable distributor for its investigative style and focus on clear exposition in documentaries. For funding, Nesta’s Arts Impact Fund would provide £150,000-£600,000 and be a good option as it supports UK organizations like Mosaic Films.

3.  After completing our production, I believe that mosaic films
was the right choice to be our producer. This is due to the fact
that our documentary being about happiness and exploring
sides to happiness that are not really thought about like
whether we really need true happiness, means that we have
successfully been able to create a documentary that is of an
innovative subject and is creative.
 The fact that areas of New York and LA are seen in our
documentary links our production to the global aspect of
mosaic films where they produce content for international
broadcasters.
 By securing and including a positive psychologist as an
interviewee, we were successfully able to portray the
connections of one of the team members of mosaic films as
mentioned earlier on in the planning stage.
 However, we could have explored the way happiness affects
mental health into more detail as this is one of their expertise
areas so it would have been a big part of the production in the
real world.

4.  After completing our production, I believe that Journeyman
Pictures was the right choice to be our distributor. This is
because our production is a very topical and investigative
documentary exploring the topic of happiness through a clear
exposition which is what they look for in films.
 The fact that our documentary includes good footage on the
different montage shots like the shot of the big ben and
Hollywood sign and has a clear English voiceover means that it
fits in with the criteria of what they want in a production to be
able to distribute it.
 However, they tend to like very factual documentaries which is
an area that is not so strong in our production. This is due to
the fact that we should have included statistics and different
research projects that link to happiness while the montage
shots were being shown to make our documentary even more
factual.

6.  If our documentary were to be produced in the real world Mossaic Films would still be
our producer.
 When it comes to funding, originally we said that it would come from the IDA Fiscal
Sponsorship and the BFI Film Fund, however NESTA would be a better option. This is
due to the fact that IDA would mean that we would have to have an American tax payer
as its harder for non-US citizens to get the funding and BFI focuses on feature length
documentaries.
 Nesta’s Arts impact fund would be suitable for our documentary as they would be able to
provide us with a repayable finance of around £150,000 - £600,000 and they focus on
providing funds to art-based organizations in England like Mossaic Films. This money
would be used on the production values and possibly paying a distributor or reserved for
marketing.
 However, we might not have been able to include shots from New York and LA as
realistically it would be too expensive for an independent documentary and would mean
that we would have spent most of the funding we were given for this.

7.  As we are an independent production, we would focus on below the line, Web 2.0
marketing which our millenial fox thinker digital native audience would be able to
access on their converged devices.
 With Journeyman Pictures as our distributor, our documentary would have a niche
marketing campaign yet would allow for it to be placed across the board as this is what
they are experts at. We would market our documentary on all the different social
media platforms specifically Journeyman’s Youtube site which gets 250K views a day by
creating a trailer for our documentary.
 However, I believe that in the real world our documentary would not have a radio
advert as part of the marketing. This is due to the fact that our documentary is a visual
medium, so it would be hard to successfully promote it through audio and with a small
budget radio advertisement would be expensive.

8. Chasing Happiness Facebook Page

9.  In the real world our production would first be exhibited in different film festivals. The
BFI London Film Festival and Sundance Film Festival would be the most suitable for our
production as they have short documentary and short film categories and would allow us
to target a wider audience.
 The universal topic of happiness would already make our documentary appeal to an
international audience so the Sundance Film Festival would allow our documentary
attract and secure this international audience. The BFI Film Festival would attract more
of a local audience as the interviewees and voice of god would appeal more to an English
audience.
 For further exhibition, our documentary would be exhibited to different independent
cinemas in London like the Phoenix Cinema in East Finchley. This would allow us to
target our secondary audience as they are older successful individuals with a more
disposable income who tend to go to the cinemas to watch films and would be familiar with
the Phoenix Cinema as it was built in 1910.

10.  Our production would also be
released on different online
platforms to attract a wider
audience. It would be shown on
Journeyman’s youtube channel as
well as their website.
 One of our interviewee’s, Frederika
Roberts, has also asked for our
production to be placed on her
website, therefore allowing our
documentary to reach an even wider
audience who are familiar with
Frederika’s work as a happiness
speaker.