The documentary investigates the concept of creativity and artistry through a series of interviews. It begins by defining creativity and suggests the film will take an intellectual approach. Shots of an empty warehouse represent creativity as a blank space that can be shaped however one wants. Interviews with artists show that creativity is both a passion and a way of life that faces obstacles. The documentary depicts creativity as constantly evolving and able to be used in different ways by different people. It explores how giving more opportunities for creativity in schools could open more possibilities. Artists have varying perspectives on creativity as both a serious pursuit and casual hobby. The documentary examines how creativity can help people realize their full potential and change their lives for the better.

1. STUDENT TEXUAL ANALYSIS
Main Production: The Art of Artistry

2. Firstly we see the definition of creativity appear on screen
taken from the Oxford Heritage Dictionary. This connotes
that the documentary is going to investigating the ‘art of
artistry’ in depth as it is starting with base meaning of what
creativity is. It also suggests that the documentary is going
to be questioning and intellectual , this shows that it is
suited towards an older audience. This is because they are
more sophisticated and therefore enjoy a question
documentary as it satisfies their intellectual pleasures.
Next there is an a shot long shot of an empty
warehouse where the lights slowly turn on. Thw
warehouse is a blank space which connotes that
with the power of creativity you can do anything
you want to as it is a blank space that you can build
upon and take into your own hands. Furthermore
the lights in the warehouse turn on slowly , this
connotes that even though creativity has the
potential to go far it takes a lot of people a while to
realise this.

3. Following this there is a CU of a drawing by the first interviewee , Jeff
Kindleysides. The close up of the drawing connotes that it is the focus of his
life and that is all he wants to do, suggesting that creativity is more his way of
live and something he is passionate about rather than just a career/job. This is
emphasises though the dialogue of Jeff stating that there isn’t a moment ‘
where you are not thinking of something in a creative way’. Later there is
another shot of the drawing but with springs in the way of the shot. This
connotes that creativity is at the centre of some peoples lives , there is often
obstacles that stop them from pursuing it such a lack of money to make a
living.
After Jeff’s interview there are videos of people walking through
the street and cars on the road, then there is a time-lapse of a
park with a crowd of people walking through it. This connotes
that creativity is in a constant state of change and motion,
therefore it is constantly evolving so that each individual is
capable of using creativity in their own way and to their own
advantage. This could also mean that due to creativity always
changing and being used in different way then there is no clear
definition of what ‘artistry’ is.

4. Later there is a MCU of David Gauntlette whilst he is talking
within the interview. Surrounding David is a lot of empty
frame , this is whilst he is talking about giving kids more
opportunity to be creative within schools. The blank space
around David connotes that there are a lot of opportunities
with creativity and the way it can be used. He is also sitting
slightly off centre towards a rule of this , this connotes that
these opportunities with creativity are not always seen and
can be ignored.
Shortly after this there is a low angle MCU of Judith-Anne
Lawrence sitting on the steps with her sketchbook. She is
placed in low-key lighting and shadow whilst there is high
key lighting at the back of the frame. This connotes that she
views creativity with a more relaxed approach eg. Like a
hobby or as a use of recreation. Therefore her art is hidden
as she does not seem to want to put it within the spot life of
her life. Judith states that she is always surprised when
someone is interested in her art which connotes that she
doesn’t think other people take it too seriously either as she
I hidden in the low key lighting and slightly off centre so
that she isn’t in the spotlight.

5. At the beginning of Toby Moore's interview there
are five different shots at different angle that
introduce him to the audience. This connotes that
the definition of creativity can be seen from
different angles and perspectives depending on
the type of person and what they actually what to
use creativity for. Further more we then here
Toby state that – his life is defined
by creativity’. This connotes how creativity can help a person reach their full selves/ potential as the shots gradually work up from a CU
to a LS. This demonstrates how the use of creativity can help your realise your full potential.
The music used throughout the documentary is rhythmic and has a fairly slow and basic beat with a more complex
melody line placed over the top. This connotes that creativity is just a basic idea but once it is taken and explored in
depth it can become more complex and something beautiful. It demonstrates that creativities overall definition is
quite basic but becomes more complex when applied to each individuals personal experience.

6. During Toby Moores interview there is high key lighting and a
shot where toby is in the centre of the frame. Furthermore he
speaks about creativity ‘changing his life’. The high key
lighting a framing connotes that he's proud of his creativity
and how he has used it to his advantage, as it has made him
more balanced in life, hence why he is in the centre of the
frame. Toby therefore views creativity as a way to help people
within their lives and to show them how to look at things
from a new angle.
Following this there is an interview with an recreational artist,
where they are seen drawing but the person is a silhouette
within the frame. This connotes that some people view
creativity/artistry as something that ought to be hidden.
However later there is a close up which focuses upon the
work he has produced , this connotes that when creativity is
unleashed and not hidden great things can be produced.
Lastly there is a pan from left to right
showing some models upon a desk , this
connotes that creativity is a vast concept
that spans upon many different areas.
Therefore there is not one definition as it
does not focus upon one subject.