1. What kind of media institution
might distribute your media product
and why?
Zareen Malik

2. • There are different kinds of publishers who publish different genres of
magazines. For example, IPC (The International Publishing Corporation)
and Bauer both publish indie/rock magazines for Q & NME and Kerrang
respectively.
• I would like to choose IPC to distribute my magazine because I believe they
are the most suitable to portray the indie genre I have created in my music
magazine. The reason I have not chosen Bauer is because they are more
specialised to Kerrang which is a lot more heavy rock and roll whereas I’m
trying to go for a softer style so I believe IPC would suit my magazine
better as the style of my magazine is much similar to that of Q and NME
than of Kerrang.
• This publisher would make sure that it would be successful with the target
audience and would be able to put it across in the best possible way.
• This would also boost the popularity of the magazine as it would be
associated with a magazine such as Q and NME.