1. Question 3- What kind of media
institution might distribute your
media product and why?

2. Harris Publications Inc
• is an American magazine publisher in New
York City that publishes over 75
titles, including Juicy, XXL, King, Dog News, 0-
60, Guns & Weapons for Law
Enforcement, Small Business
Opportunities, Men's Workout, Exercise &
Health, Celebrity Hairstyles, and many more.

3. Why would I choose Harris
publications?
• The media institution which I would choose to publish
my magazine would be Harris Publications Inc because
they already publish music magazines similar to mine
so I know they have similar target audiences who like
R&B music so my magazine would sell well, also my
magazine is targeted at people of a younger age which
is different to their usual target audience of around 25
so my magazine would have no competition with the
other magazines they already publish, it would stand
out from the rest and sell very well. It also gives the
publishers a wider target audience as more younger
people will start buying the magazine not just people
around the age of 21-25.

4. Publishers I wouldn’t choose and
why?
• Bauer wouldn’t be good distributers as the types of magazines
they sell have the genre of rock and punk like ‘Kerrang’ which
even from the layout of the magazine I can tell that it is
nothing like the genre of music my magazine is about, the
colour scheme is the same as mine but the type of fonts and
pictures used on the magazines are very different to my
magazine. Also their target audience is different which means
they will be much less likely to buy my magazine.

5. Other publishers that I wouldn’t
choose and why
• IPC would also not be a good institution to distribute my
magazine as they distribute magazines like ‘what’s on tv’
these magazines do not have anything to do with music they
are more informative magazines about what films and
programmes are going to be on television over a period of
time and their target audience is between 40-50 which is
much older than my target audience so it would be pointless
them publishing my magazine.