Media Evaluation Question 4

1. 4. Who would be the
audience for your media
product?

2. Reader profile
Masthead
Mood board
Target Audience
information
Contact details
Readers opinions
and quotations
Statistics
12+

3. Mood board:
A mood board on an reader profile is to outline
what the targeted audience favour and or
consume. Which is to give an idea to the
institutions of what to do to make the magazine
appealing to the target audience. Reflecting on
my magazine I didn’t show much products that
would interest the audience, which I regret not
doing. If I would have done it would have
reflected on their lifestyle. However, on the
reader profile, as shown on the left, I included
images that do not relate to music but do relate
to the favouring of the audience. This would
make them appealing to them as for example,
make up is relate to female, therefore I could
given free vouchers or parts of make up..

4. Key Stats:
These are used in reader profiles in order o show
institution what type of audience they are aiming
their magazine at. For instance, I put forward
that there would be more female readers than
male reader, although I have appealed both
female audiences will weigh out male audiences.
This is due to because I have mainly focused on
female artists and used female images the most
both on the front cover and contents page. i have
used equal amount of images on the double page
spread, which is likely to attract both genders,
but girls mainly again.

6. Music, Gossip, Films:
This is displayed in the reader profile to
convey the institution things which the
target audience have interests in. as a
result this shows the institutions of how
to make their product (magazine) appeal
to the aimed audience. I have not only
included music section but also involved
film, gossip and films. This is due to
having a mass audience is more
beneficial as it would mean to making
more profit, which is what institutions
want. As my target audience is students it
needs to be available digitally like an app
for iPhone users, so that it is made
available to be read online.

7. Contacts:
Contact details are included on the reader
profile in order to show the audience who
to contact for query or a question.
Another purpose could be for
advertisement.

8. Quote:
Reade’s opinions are very vital within a
reader profile as they show institutions what
the audience think of the magazine. It varies
between positive comment or a criticism,
which may help the institution for the next
issue.
When comments are positive it conveys the
institutions that the audience to not avoid
the truth when writing a review. Honestly of
the reviews promote trust of the audience to
the magazine, as the opinion is valued.

9. The audience for my product would be those from the E category from the
economic social table and would be girls aged between 12 and 14. The targeted
gender are girls as the colours I have considered relate to stereotypes of girls
and the artists represent the typical influence on young girls. Therefore as the
target audience are from the E category the price would need to be suitable and
appealing to the group for them to afford and buy the product.
Critically, the artist wearing black was a wrong decision, however, I wanted to
use her due to her hair colour as ginger. This is because when looking at pop
magazines they are usually black, or blond or even brown, but no other.
Therefore it would be more representative.
I carried other research such as focus group in order to help me with my
product and I gained reasonable response. The video helped me to reassure my
knowledge. I asked many people about the product I formed and said it was
accurate, conventional and appealing to the target audience.