Language study is very hot in Vietnam. How do Vietname take on language study? Let us check out how they study and what kind of web site they rely on to improve their skills

1. Your sub-title here
How Vietnamese study foreign language
- 73% university students study language

2. Survey information
• How Vietnamese learn Japanese
• 300 Vietnamese females and males at 18-39
(except for page 10-12, which has been interviewed to 60 university
students learning Japanese)
• Conducted on February 2015

3. Executive Summary
• 73% of students and 47% of full-time workers study
foreign language
• English is the dominantly popular. Japanese is 2nd
• 80% use Website or Facebook for language study
• Japanese learner study at schools more than English
• Material quality is the most important when choosing the
language school

4. Do you study foreign language?
47%
73%
53%
27%
0% 20% 40% 60% 80% 100%
Full-time employment
University student
Yes No
73% of students and 47% of full-time workers study
foreign language

5. What language do you study?
English is the dominantly popular. Japanese is 2nd
93%
16%
15%
7%
6%
2%
1%
1%
1%
94%
18%
8%
6%
7%
3%
0%
2%
0%
0% 20% 40% 60% 80% 100%
English
Japanese
Chinese
French
Korean
Russian
Spanish
German
Other
Full-time worker
University student

6. Do you access website or Facebook to learn language?
82%
78%
18%
22%
0% 20% 40% 60% 80% 100%
Full-time employment
University student
Yes No
80% use Website or Facebook for language study

7. Do you go to any language schools?
38%
52%
46%
27%
16% 22%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Full-time
employment2
University
student
Yes No, but I used to go No
45%
59%
38%
28%
17% 14%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
English learner Japanese
learner
Yes No, but I used to go No
Japanese learner study at schools more

8. How did you find your school?
6%
8%
9%
10%
13%
13%
15%
19%
24%
36%
38%
56%
6%
12%
14%
18%
20%
12%
16%
28%
22%
50%
50%
62%
0% 10% 20% 30% 40% 50% 60% 70%
Others
Event
Company recommendation
Magazine
Newspaper
Family recommendation
Brochure/Print
School billboard
University recommendation
Facebook
Website
Friends' introduction
Japanese English
Friends, Facebook/Web are the common way

9. What is important in selecting the schools?
5%
22%
25%
27%
32%
38%
40%
49%
52%
58%
68%
73%
8%
20%
26%
24%
34%
42%
36%
50%
62%
62%
72%
86%
0% 20% 40% 60% 80% 100%
Other
Promotion
If you have friends there
If a school is well-known
Score commitment
Small classses
A variety of the courses
Schedule flexibility
Location
If a teacher is foreigner
Price
Material quality
Japanese English
Material quality is the top priority

10. [Interview at Japanese School]
Why do you study Japanese?
1%
3%
8%
10%
18%
23%
37%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Understand Japanese culture
Just for fun
To graduate school
Use for future travel
For the better career
As part of hobby
To win a good job
“Win a good job” as the most motivation

11. [Interview at Japanese School]
How did you find the school?
3%
7%
13%
13%
13%
18%
31%
0% 5% 10% 15% 20% 25% 30% 35%
Facebook
School billboard
Friend introduction
University recommendation
Newspaper
Family recommendation
Web search
Web and Family recommendation are common

12. [Interview at Japanese School]
How do you study Japanese after school?
2%
4%
6%
7%
13%
13%
16%
16%
23%
0% 5% 10% 15% 20% 25%
Others
Communication with Japanese friends
Other schools
Lessons at university or company
Facebook
Use Japanese books
Youtube
Website
Study with textbook
Text study tops, followed by web and youtube

13. Popular English language site (1)
http://www.tienganh123.com/ (1.4M Visit / month)

14. Popular English language site (2)
https://www.hellochao.vn/ (670K Visits / month)

15. Popular English language site (3)
lopngoaingu.com (190K / month)

16. Popular language site (4)
http://topica.edu.vn/ (260K visits / month)

17. Popular Japanese language site (1)
http://mainichi.me/ (170K visits / month)

18. Popular Japanese language site (2)
http://www.saromalang.com/ (140K visits / month)

19. Popular Japanese language site (3)
https://www.youtube.com/channel/UCVx6RFaEAg46xfAsD2zz16w
46000 Subscribers

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