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Vietnamese Music Life

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Vietnamese Music Life

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- 61% of Vietnamese listen to Music everyday
- Vietnamese music is dominantly popular
- Computers and smartphones are the top devices to listen to music
- Mp3.zing.vn is more for youth, Nhaccuatui is popular more for the elderly
- 29% listen to music on motorbike against the law
- Web site is the most common information source
- 56% do not pay for music for last 12 month

- 61% of Vietnamese listen to Music everyday
- Vietnamese music is dominantly popular
- Computers and smartphones are the top devices to listen to music
- Mp3.zing.vn is more for youth, Nhaccuatui is popular more for the elderly
- 29% listen to music on motorbike against the law
- Web site is the most common information source
- 56% do not pay for music for last 12 month

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Vietnamese Music Life

  1. 1. Your sub-title here How does Vietnamese enjoy music? - Survey among 500 Vietnamese
  2. 2. Survey information • How does Vietnamese enjoy music? • 530 Vietnamese from 16 to 39 years old • Conducted on 23rd of March, 2015
  3. 3. Executive Summary • 61% of Vietnamese listen to Music everyday • Vietnamese music is dominantly popular • Computers and smartphones are the top devices to listen to music • Mp3.zing.vn is more for youth, Nhaccuatui is popular more for the elderly • 29% listen to music on motorbike against the law • Web site is the most common information source • 56% do not pay for music for last 12 month
  4. 4. How often do you listen to music? every day, 61% 4 - 5 times / week, 12% 2 - 3 times / week, 12% Once / week, 4% Less than once / week, 3% I do not listen to music, 8% 61% listen to music everyday
  5. 5. How often do you listen to music? (by age) 71% 8% 8% 3% 5% 6% 62% 13% 10% 3% 3% 9% 53% 9% 20% 6% 5% 8% 0% 20% 40% 60% 80% every day 4 - 5 times / week 2 - 3 times / week Once / week Less than once / week I do not listen to music 30 - 39 20 - 29 Lower than 19 71% of the youth listen to music every day
  6. 6. What kind of music do you like? (by age) 3% 7% 8% 10% 29% 48% 86% 5% 8% 3% 21% 31% 47% 85% 19% 19% 5% 40% 27% 46% 93% 0% 20% 40% 60% 80% 100% Thai Japan Others China Korea US / Europe Vietnam 30 - 39 20 - 29 Lower than 19 Vietnamese music is dominantly popular
  7. 7. How do you listen to music? (by age) 2% 3% 7% 11% 12% 24% 26% 57% 71% 5% 2% 17% 13% 15% 20% 21% 72% 67% 24% 1% 26% 28% 32% 20% 40% 72% 77% 0% 20% 40% 60% 80% 100% CD player Other Home Audio Portable Music Player Tablet Feature phone TV PC / Notebook Smart phone 30 - 39 20 - 29 Lower than 19 Computers and smartphones are the top devices to listen to music
  8. 8. How do you listen to music? (by age) 7% 10% 52% 53% 58% 66% 5% 14% 55% 54% 63% 74% 5% 31% 69% 61% 62% 69% 0% 10% 20% 30% 40% 50% 60% 70% 80% Others Buy CD / Blu- ray Download from music site Use mobile app Youtube from streaming site Lower than 19 20 - 29 30 - 39 71% listen to music from streaming site
  9. 9. What site do you use to listen to music? (by age) 3% 5% 11% 11% 15% 26% 57% 60% 92% 1% 3% 23% 10% 16% 42% 68% 71% 93% 4% 5% 46% 5% 5% 51% 79% 70% 79% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Lower than 19 20 - 29 30 - 39 Mp3.zing.vn is more for youth, Nhaccuatui is popular more for the elderly
  10. 10. Where do you listen to music? 79% 30% 25% 26% 16% 11% 20% 44% 43% 30% 36% 18% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Home Cafe / Restaurant Office / School Excersing Park On motorbike Often Sometimes 29% listen to music on motorbike against the law
  11. 11. Where do you get the information about music? (by age) 5% 18% 23% 27% 39% 45% 50% 63% 5% 17% 13% 33% 38% 41% 50% 81% 6% 37% 40% 42% 41% 42% 49% 84% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Lower than 19 20 - 29 30 - 39 Web site is the most common information source
  12. 12. Have you paid for music for last 12 months? 25% 15% 27% 56% 0% 10% 20% 30% 40% 50% 60% Yes, for CD / Blu- ray Yes,as the new member of paid service Yes, for downloading music No 56% has not paid for music in last 12 month
  13. 13. Have you paid for music for last 12 months? (by age) 16% 16% 21% 65% 20% 11% 25% 59% 43% 32% 38% 43% 0% 10% 20% 30% 40% 50% 60% 70% Yes, for CD / Blu-ray Yes, as the new member of paid service Yes,for downloading music No Lower than 19 20 - 29 30 - 39 30’s pay for music more than the youth
  14. 14. Q&Me is the market research that helps you understand Vietnam market broad and deep by offering both of quantitative and qualitative survey online. + = Info@qandme.net Quantitative Survey Qualitative Survey Better Understanding Understand the consumer trend and opinions through the numeric data Feel the insight of your target audience through online focus group of chatting. You receive both of generic and deep information easily with affordable pricing.

Editor's Notes

  • 31% spend 8 hours for sleeping in average on weekdays while 5% spend 4 hours and less.
    30’s go to bed on weekdays earlier than 10’s and 20’s do
    10’s wake up on weekdays from 5:00 – 5:59 AM, 20’s is 6:00 – 6:59 AM and 30’s is ealier than 5:00 AM.
    20’s spend more than 10 hours to sleep on weekend (more than 10’s and 30’s do)
    30’s go to bed on weekends earlier than 10’s and 20’s
    10’s wake up on weekends from 6:00 – 6:59 AM, earlier than 20’s and 30’s do (7:00 – 7:59 AM).
    10’s and 20’s sometimes take a nap during their lunch break while 30’s rarely do that.
    10’s take a nap during lunch break on the bed while 20’s and 30’s are on the floor and on their seat
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