A survey conducted among 530 Vietnamese individuals aged 16 to 39 revealed that 61% listen to music daily, primarily using computers and smartphones. Vietnamese music is the most popular genre, while 56% of respondents reported not paying for music in the last 12 months, and many accessed music through websites or streaming services. The study highlights different preferences in music consumption by age group and indicates that motorbike listening is common despite being illegal.

1. Your sub-title here
How does Vietnamese enjoy music?
- Survey among 500 Vietnamese

2. Survey information
• How does Vietnamese enjoy music?
• 530 Vietnamese from 16 to 39 years old
• Conducted on 23rd of March, 2015

3. Executive Summary
• 61% of Vietnamese listen to Music everyday
• Vietnamese music is dominantly popular
• Computers and smartphones are the top devices to listen to music
• Mp3.zing.vn is more for youth, Nhaccuatui is popular more for the
elderly
• 29% listen to music on motorbike against the law
• Web site is the most common information source
• 56% do not pay for music for last 12 month

4. How often do you listen to music?
every day, 61%
4 - 5 times /
week, 12%
2 - 3 times /
week, 12%
Once / week, 4%
Less than
once / week,
3%
I do not listen to
music, 8%
61% listen to music everyday

5. How often do you listen to music? (by age)
71%
8%
8%
3%
5%
6%
62%
13%
10%
3%
3%
9%
53%
9%
20%
6%
5%
8%
0% 20% 40% 60% 80%
every day
4 - 5 times / week
2 - 3 times / week
Once / week
Less than once / week
I do not listen to music
30 - 39 20 - 29 Lower than 19
71% of the youth listen to music every day

6. What kind of music do you like? (by age)
3%
7%
8%
10%
29%
48%
86%
5%
8%
3%
21%
31%
47%
85%
19%
19%
5%
40%
27%
46%
93%
0% 20% 40% 60% 80% 100%
Thai
Japan
Others
China
Korea
US / Europe
Vietnam
30 - 39
20 - 29
Lower than 19
Vietnamese music is dominantly popular

7. How do you listen to music? (by age)
2%
3%
7%
11%
12%
24%
26%
57%
71%
5%
2%
17%
13%
15%
20%
21%
72%
67%
24%
1%
26%
28%
32%
20%
40%
72%
77%
0% 20% 40% 60% 80% 100%
CD player
Other
Home Audio
Portable Music Player
Tablet
Feature phone
TV
PC / Notebook
Smart phone
30 - 39
20 - 29
Lower than 19
Computers and smartphones are the top devices
to listen to music

8. How do you listen to music? (by age)
7%
10%
52% 53%
58%
66%
5%
14%
55% 54%
63%
74%
5%
31%
69%
61% 62%
69%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Others Buy CD / Blu-
ray
Download
from music
site
Use mobile
app
Youtube from
streaming
site
Lower than 19 20 - 29 30 - 39
71% listen to music from streaming site

9. What site do you use to listen to music? (by age)
3% 5%
11% 11%
15%
26%
57% 60%
92%
1% 3%
23%
10%
16%
42%
68% 71%
93%
4% 5%
46%
5% 5%
51%
79%
70%
79%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Lower than 19 20 - 29 30 - 39
Mp3.zing.vn is more for youth, Nhaccuatui is popular more
for the elderly

10. Where do you listen to music?
79%
30% 25% 26%
16%
11%
20%
44%
43%
30%
36%
18%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Home Cafe /
Restaurant
Office / School Excersing Park On motorbike
Often Sometimes
29% listen to music on motorbike against the law

11. Where do you get the information about music?
(by age)
5%
18%
23%
27%
39%
45%
50%
63%
5%
17%
13%
33%
38%
41%
50%
81%
6%
37%
40% 42% 41% 42%
49%
84%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Lower than 19 20 - 29 30 - 39
Web site is the most common information source

12. Have you paid for music for last 12 months?
25%
15%
27%
56%
0%
10%
20%
30%
40%
50%
60%
Yes, for CD / Blu-
ray
Yes,as the new
member of paid
service
Yes, for
downloading music
No
56% has not paid for music in last 12 month

13. Have you paid for music for last 12 months?
(by age)
16% 16%
21%
65%
20%
11%
25%
59%
43%
32%
38%
43%
0%
10%
20%
30%
40%
50%
60%
70%
Yes, for CD / Blu-ray Yes, as the new
member of paid
service
Yes,for downloading
music
No
Lower than 19 20 - 29 30 - 39
30’s pay for music more than the youth

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