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Your sub-title here
Vietnamese female laundry’s life
- 79% washing machine owners still do hands washing
Survey information
• Vietnamese female laundry’s life
• 400 Vietnamese female above 20 years old
• Conducted on Jan 9th – ...
Executive Summary
• Half owns washing machine. Those who have machine
tend to wash more often
• Single washes by hand whil...
Do you have a washing machine?
Half owns washing machine
Yes
51%
No
49%
Machine owner washes more frequently
5%
55%
13%
22%
5%
1%
3%
53%
8%
27%
8%
1%
A couple of times in a day
Once a day
Severa...
Single washes by hand while married female come to
use machine more
4%
35%
87%
9%
55%
71%
Use laundry serviceUsing washing...
(To wash machine owners) Do you wash by hands?
Yes, 79%
No, 21%
Even 79% of washing machine owners do hands washing
How often do you wash the following items?
Most of inner clothes are washed after they wear them
94%
83%
81%
77%
74%
69%
6...
How often do you wash the following items?
Those who do not own washing machine has less washing
frequency
93%
81%
85%
65%...
How do you wash your clothes?
(only to washing machine owners)
45%
66%
9%
69%
71%
49%
38%
65%
72%
62%
45%
63%
39%
37%
58%
...
Hands washer does not use detergent nor bleach
16%
54%
59%
58%
17%
3%
50%
1%
1%
5%
17%
50%
58%
15%
1%
53%
1%
3%
Bleach
Det...
Hands washer is more price conscious
What is important when you buy detergent (liquid
and powder)?
70%
59%
57%
77%
48%
79%...
Almost all dry outside of the house
86%
24%
8%
8%
6%
2%
Dry them outside of the house
Dry them inside of the house
Use iro...
Do you have a washing machine at home? And
which maker is your washing machine?
Toshiba and Sanyo are the top 2, having th...
52% use their washing machine for 2-3 years.
How old is your washing machine?
21%
53%
11%
8%
4%
1%
2%
Less than a year old...
Washing machine: 2-4 years usage
Washing machine: 4-6 years usage
Washing machine: 6-8 years usage
Q&Me is the market research that helps you understand
Vietnam market broad and deep by offering both of
quantitative and q...
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Vietnamese female laundry’s life

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-Half owns washing machine. Those who have machine tend to wash more often
-Single washes by hand while married female come to use machine more
-Even 79% of washing machine owners do hands washing
-Those who do not own washing machine has less washing frequency
-Toshiba and Sanyo are the top 2, having the share of 31% and 30% respectively

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Vietnamese female laundry’s life

  1. 1. Your sub-title here Vietnamese female laundry’s life - 79% washing machine owners still do hands washing
  2. 2. Survey information • Vietnamese female laundry’s life • 400 Vietnamese female above 20 years old • Conducted on Jan 9th – Jan 14th, 2014
  3. 3. Executive Summary • Half owns washing machine. Those who have machine tend to wash more often • Single washes by hand while married female come to use machine more • Even 79% of washing machine owners do hands washing • Those who do not own washing machine has less washing frequency • Toshiba and Sanyo are the top 2, having the share of 31% and 30% respectively
  4. 4. Do you have a washing machine? Half owns washing machine Yes 51% No 49%
  5. 5. Machine owner washes more frequently 5% 55% 13% 22% 5% 1% 3% 53% 8% 27% 8% 1% A couple of times in a day Once a day Several times a week A couple of times a week Once a week Less than that Own washing machine Not own washing machine How often do you wash your clothes?
  6. 6. Single washes by hand while married female come to use machine more 4% 35% 87% 9% 55% 71% Use laundry serviceUsing washing machineWash by hands Single Married How do you wash your clothes?
  7. 7. (To wash machine owners) Do you wash by hands? Yes, 79% No, 21% Even 79% of washing machine owners do hands washing
  8. 8. How often do you wash the following items? Most of inner clothes are washed after they wear them 94% 83% 81% 77% 74% 69% 61% 59% 41% 5% 14% 17% 18% 23% 25% 34% 37% 50% 1% 3% 2% 5% 3% 6% 5% 4% 9% Underwear T-shirt Shirt Bra Skirt Socks Pajama Pants Jeans Everytime after worn Once every 2-3 times usage Less than that
  9. 9. How often do you wash the following items? Those who do not own washing machine has less washing frequency 93% 81% 85% 65% 48% 76% 74% 72% 58% 6% 6% 13% 32% 47% 22% 21% 23% 36% 3% 3% 6% 3% 5% 5% 5% Underwear T-shirt Shirt Pants Jeans Skirt Bra Socks Pajama Everytime after worn Once every 2-3 times usage Less than that Own washing machine Do not own washing machine 96% 83% 76% 53% 34% 70% 78% 66% 65% 3% 14% 22% 42% 54% 26% 17% 28% 30% 5% 13% 3% 4% 6% 5% Underwear T-shirt Shirt Pants Jeans Skirt Bra Socks Pajama Everytime after worn Once every 2-3 times usage Less than that
  10. 10. How do you wash your clothes? (only to washing machine owners) 45% 66% 9% 69% 71% 49% 38% 65% 72% 62% 45% 63% 39% 37% 58% 67% 45% 34% 0% 0% 1% 4% 4% 3% 5% 5% 3% Underwear T-shirt Shirt Pants Jeans Skirt Bra Socks Pajama By laundry service By hand By washing machine Even washing machine owners use hands especially for shirt, skirt and bra
  11. 11. Hands washer does not use detergent nor bleach 16% 54% 59% 58% 17% 3% 50% 1% 1% 5% 17% 50% 58% 15% 1% 53% 1% 3% Bleach Detergent (liquid) Fabric softener Starch Soap Shampoo Detergent (powder) Other I use laundry service Have washing machine Do not have washing machine Please choose the items that you use when you wash your clothes
  12. 12. Hands washer is more price conscious What is important when you buy detergent (liquid and powder)? 70% 59% 57% 77% 48% 79% 54% 10% 41% 40% 1% 65% 61% 50% 73% 41% 77% 42% 9% 25% 27% 1% Whitening level Pricing Brand Scent Deodorant Take out stains well Maintain fabric Package design Melt in water quickly Eco-friendly Other Own washing machine Not own washing machine
  13. 13. Almost all dry outside of the house 86% 24% 8% 8% 6% 2% Dry them outside of the house Dry them inside of the house Use iron to dry them Use drying machine Use the laundry service Others What do you do after washing your clothes?
  14. 14. Do you have a washing machine at home? And which maker is your washing machine? Toshiba and Sanyo are the top 2, having the share of 31% and 30% respectively 31% 30% 16% 10% 6% 5% 4% 2% 2% 1% 1% 1% Toshiba Sanyo Panasonic LG Samsung Electrolux Sharp Other Hitachi Mitsubishi Whirlpool GE
  15. 15. 52% use their washing machine for 2-3 years. How old is your washing machine? 21% 53% 11% 8% 4% 1% 2% Less than a year old 2-3 years old 4-6 years old 6-8 years old 8-10 years old More than 10 years old I do not remember
  16. 16. Washing machine: 2-4 years usage
  17. 17. Washing machine: 4-6 years usage
  18. 18. Washing machine: 6-8 years usage
  19. 19. Q&Me is the market research that helps you understand Vietnam market broad and deep by offering both of quantitative and qualitative survey online. + = Info@qandme.net Quantitative Survey Qualitative Survey Better Understanding Understand the consumer trend and opinions through the numeric data Feel the insight of your target audience through online focus group of chatting. You receive both of generic and deep information easily with affordable pricing.

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