It is a small ppt on the communication strategies used by coke and vodaphone in the market.

1. Communication Strategies of
Coca Cola And Vodafone
Presented by: Ashwin Aryal
EMBA- FALL- 2016, Sem- 1
Managerial Communication

3. Coca Cola is the world’s largest beverage
company and with the most wide spread
distribution. It owns more than 400
brands in the world which includes diet,
light beverages, water, juices, energy and
sports drinks. The company operates in
more than 200 countries.

4. Communication Strategies
•Occasion based communications.
•Events and Experiences
•Children Policy
•Social Cause (CSR)

6. The name Vodafone comes from Voice
data fone, chosen by the company to
“Reflect the Provision of Voice And Data
Service Over Mobile Phones.”

7. Communication Strategies
• Occasion Based
• Events and experiences.
• Viral & Buzz marketing.
• Social Cause (CSR)

8. Conclusion
Coca Cola and Vodafone both being the
most successful Multinational giants, have
their own very distinct way of reaching
their customers.
These companies have a very good
understanding of the need of their
customers.

9. Thank you!