Coca-Cola's SWOT analysis identifies reputable branding and global recognition as strengths, but weaknesses include a lack of cultural knowledge in India and issues with water exploitation and public health. Opportunities exist in India's growing market and reduced trade barriers, but threats include regulatory challenges regarding resource use and increasing health consciousness among Indian consumers. The document recommends Coca-Cola improve cultural understanding, social responsibility, government relations, and responsiveness to customers in order to expand in India.

1. SWOT ANALYSIS: COCA-COLA
SWOT
ANALYSIS
STREN
GTH
WEAKNE
SSES
OPPORTUNIT
IES
THREA
T
STRENGTH:
 Reputed Brand
 Global Brand Recognition
WEAKNESSES:
 Lack of knowledge about Indian culture in detail
 Uncertainty avoidance
 Facing issues with water exploitation and resource exploitation
 Hazardous by products and health issues
OPPORTUNITIES:
 Huge market
 Growing Indian market
 International trade barriers has been reduced
 Youngsters’ tendency to adapt to the western culture
THREATS:
 Due to FERA
 Challenging Coca-Cola for its abuse of water resource.
 Health consciousness of Indian consumers

2. Recommendations
 Coca-Cola need to concentrate in many aspects so that they can
grab more market share and earn respectfrom the community
members.
 The company’s brand reputation and brand recognition is not
enough for them to grow in the Indian soil.
 Indians take business so seriously and their approachis entirely
different when it comes to purchasing patterns and habits.
Solution
 The main and foremost solution is that to communicate openly
with the key constituents; including the public, media, employees,
trade channels, state and national government and suppliers.
 The company should employ an efficient corporatesocial
responsibility team to monitor their operations in the Indian sub-
continent and make policies to overcome any such instances.
 It is very important to have very close relation with the
government. This can be done by actively participating in
Government driven charity operations and government initiated
infrastructure development.
 Listen to consumers comments; make necessary adjustments on
service and products and creating a strong customer base.