The document summarizes Danone's strategic plan for its operations in Turkey. It identifies key threats like rising milk prices, shortage of quality milk supply, and aggressive competition from private labels and discounters. The top three strategic priorities are defending against the discounter threat, expanding the consumer base, and adjusting supply and demand imbalance. Four strategic directions are proposed: expanding value-added products, blockbuster innovations, base category leadership, and street sales expansion. Specific initiatives presented include a new cheese line and "Healthy Snacks" product line.