Coca-Cola is the largest bottler of its own branded beverages globally in terms of sales volume. It has a strong brand portfolio including carbonated drinks, water, juices, energy drinks, coffee, and beer. Its mission is to refresh the world and inspire optimism. It is moving from creative to content excellence. A PESTEL analysis shows that Coca-Cola is influenced by various political, economic, social, technological, environmental, and legal factors in different countries. Porter's five forces analysis indicates threats from substitutes and powerful customers, but low threat of new entry and competitive rivalry between the major players. Coca-Cola aims to focus on customer value, implement segmentation strategies, drive innovation, and achieve operational
these presentation was made by Georgian-American University students for Mgmt mid-term, it covers coca colas Environment,Organizational Culture,SR an Ethics,Organizational Strategies,Organizational Structure and Design And HR Mgmt
these presentation was made by Georgian-American University students for Mgmt mid-term, it covers coca colas Environment,Organizational Culture,SR an Ethics,Organizational Strategies,Organizational Structure and Design And HR Mgmt
case study on coca-cola. introduction, segmentation targeting and positioning . selling strategy, marketing planing, objective, swot analysis of the company.
The Coca-Cola Company began operating in Pakistan in 1953.
Coke, Fantail and Sprite are the brands with whom Coca-Cola is operating in Pakistan.
The Coca-Cola System in Pakistan serves 70,000 customers/retail outlets.
The Coca-Cola System in Pakistan employs 1,800people working constantly for the company.
We made this as a project for Marketing Management during 2nd year of our graduation. Sources: Google, Slideshare, Youtube.
I hope this is resourceful.
This ppt is made by Maira Shehzad Kaiser Durrani. A student of Iqra University and her group members in introduction to business class. in this ppt information about products and services and company of Coca Cola is provided
Coca Cola Financial Analysis Final Project for Financial Accounting, St. Thomas MBA program. Group projected included Leanna Privette, Robin Toal, and April Vassau.
Real reason For Success of SPRITE
Association with Youth
Taste and digestion Benefits
Transparent means Pure is belief
The transparent sweet fizzy Sprite is the best companion for transparent Vodka
Lemon is natural
Caffeine free soft drink
Clever Advertising campaigns
Refreshingly Honest and irreverent perspective on life
Healthier than other carbonated soft drinks
taglines
I like the sprite in You
“Taste is tingling tartness”
Obey Your Thirst
“Seedhi baat no, no bakwaas, clear hai?!”
“Sprite Bujhaye Pyaas, Baki All Bakwaas”
Evident Personality Of Sprite In the Eyes of Youth In IndiaAdventurist who seeks freedom, desires to explore the world and loves new experiences
Straight forward
Simple
Honest
Detach Personality
case study on coca-cola. introduction, segmentation targeting and positioning . selling strategy, marketing planing, objective, swot analysis of the company.
The Coca-Cola Company began operating in Pakistan in 1953.
Coke, Fantail and Sprite are the brands with whom Coca-Cola is operating in Pakistan.
The Coca-Cola System in Pakistan serves 70,000 customers/retail outlets.
The Coca-Cola System in Pakistan employs 1,800people working constantly for the company.
We made this as a project for Marketing Management during 2nd year of our graduation. Sources: Google, Slideshare, Youtube.
I hope this is resourceful.
This ppt is made by Maira Shehzad Kaiser Durrani. A student of Iqra University and her group members in introduction to business class. in this ppt information about products and services and company of Coca Cola is provided
Coca Cola Financial Analysis Final Project for Financial Accounting, St. Thomas MBA program. Group projected included Leanna Privette, Robin Toal, and April Vassau.
Real reason For Success of SPRITE
Association with Youth
Taste and digestion Benefits
Transparent means Pure is belief
The transparent sweet fizzy Sprite is the best companion for transparent Vodka
Lemon is natural
Caffeine free soft drink
Clever Advertising campaigns
Refreshingly Honest and irreverent perspective on life
Healthier than other carbonated soft drinks
taglines
I like the sprite in You
“Taste is tingling tartness”
Obey Your Thirst
“Seedhi baat no, no bakwaas, clear hai?!”
“Sprite Bujhaye Pyaas, Baki All Bakwaas”
Evident Personality Of Sprite In the Eyes of Youth In IndiaAdventurist who seeks freedom, desires to explore the world and loves new experiences
Straight forward
Simple
Honest
Detach Personality
one of the most valuable companies in the world. its brand equity about 79.2 billion dollars. This valuation includes the brand value, the factories, its assets around the world and its operations cost and profit of coca cola.
Coca-Cola Strategic Analysis Implementation
STR/581
Coca-Cola Strategic Analysis Implementation
1
Executive Summary
Largest Beverage Provider
Almost $2 Billion in sales
Presence in 200 countries
Mission, Vision, and Value Statements
Environmental Scan
Internal and External
SWOT Analysis
The Coca-Cola Company is an almost $2 Billion company that is arguable the world’s largest beverage provider. With presence in over 200 countries Coca-Cola has grown to become a household name since its start in Atlanta, Georgia in 1886. Coca-Cola’s mission “To refresh the world...To inspire moments of optimism and happiness...To create value and make a difference” is achieved in conjunction with its vision that is surrounding six “Ps”. People, Portfolio, Partners, Planet, Profit, and Productivity all working together to be a great place to work, offer drinks consumers want while being conscious of the world and Coca-Cola stakeholders.
In order to be a continually successful company, Coca-Cola understands the need for environmental analysis to include internal and external forces driving the business. Social factors such as the fact that consumers are becoming more health conscious and economic factors such as inflation, recession and unemployment rate should be considered in the environmental scan.
The industry environment should also be considered which includes demographics, competitors, and consumer preferences. Internal and external environments can be evaluated with the help of a SWOT analysis.
The SWOT analysis for The Coca-Cola Company reveals that the major strength of the firm is the brand name and the recognizable aspects of it. A weakness as well as an opportunity is the increased awareness of healthy options even with beverages. Another opportunity is that of additional flavors. A threat, as with all companies, is Coca-Cola’s competitors. Keeping ahead of competitors in terms of technology, flavors, and overall customer service will help alleviate the threat of competing firms.
2
Executive Summary Continued
Generic, Grand, Global Strategies
Value Disciplines
Implementation Plan
Risk Management Plan
Generic, grand, and global strategies are recommended in addition to value disciplines. Focus strategies of both cost leadership and differentiation are recommended along with market growth. Each of the three value disciplines of operational excellence, product leadership, and customer intimacy are recommended as there are benefits for each in different areas of the Coca-Cola business. These strategies will support the implementation plan that begins with building upon the already successfully developed business structure of Coca-Cola, and continuing a successful path for the growth of the business.
The same strategies will be applied for organizational change management. Both long term and short term goals will be addressed and a risk management plan put in place. The risk management plan will identify and prioritize risk ...
Fils-Aime 13
Valdirene Fils-Aime
Michael Matvichuk
CMGMT 4140 -- Strategic Management
Project: Five-Step Strategic Management Plan Analysis
Coca-Cola Company in the beverages industry
Step I. Corporate Mission and Goals
Brief history of the background and evolution of the organization
Coca-Cola Company is the manufacturer of Coke or Coca-Cola soft drinks. The company was founded in 1886 by John Pemberton. He was inspired by his curiosity as he stirred up a fragrant, caramel-colored liquid that he brought down to a place called Jacobs’ Pharmacy. There he added carbonated water and let several customers sample the new concoction. Although John Pemberton invented Coca-Cola, which is a carbonated soft drink, he later sold it to businessman Asa Griggs Candler, whose smart marketing tactics made the soft drinks to dominate the world of beverages in the entire 20th century. During the introduction stage into the market, the company used to sell nine drinks in Atlanta per day, but currently it is selling more than 19400 beverages every second around the globe (Moran). Its advertising strategies have changed to reach greater markets. Today Coca-Cola is one of the best-known brands around the world. However, when the company started, it used free coupons to promote its product. When Griggs Candler acquired the company, his budget to promote the product was $11,000. In 2011, the company allocated $4 billion for the marketing of its products (Moran). Also, over the decades the bottling of the beverages has changed to differentiate it from other close substitutes. These changes have also been seen in the company logos.
Mission and Vision
Coca-Cola has aimed to maximize its profit while keeping long-term sustainable growth in the beverage industry. The mission statement of the company states that it aims to refresh the world, inspire the moments of happiness and optimism, and create value and build a difference in the world. The vision of the company is their road map and acts as a guide to every aspect of their business by explaining what ought to be accomplished to achieve sustainable and quality growth around the world. It appears that the vision of Coca-Cola consists of 6 P’s which are people, portfolio, partners, planet, profit, and productivity. The company’s values include integrity, collaboration, accountability, diversity, leadership, passion, and quality (“Mission, Vision & Values”). The winning culture of the company explains its behaviors and attitudes that will make their vision 2020 a reality.
General Structure and Leadership Style
The organizational structure of the company is structured in such a way that it operates smoothly, and the growth of the company is enhanced. The company is composed of fifteen board members who include the CEO of the company James Quincey. The board members are all divided, and each of the board heads several other committees. Currently, the company is now divided into three regional groups, which include ...
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Food and beverage service Restaurant Services notes V1.pptx
Ppt on coca cola
1.
2. Coca-cola
Market Leadership:- Coca-Cola is the largest bottler
of Coca-Cola trademark beverages in the world in
terms of total sales volume, with operations in Mexico,
Argentina, Brazil and etc…
Strong brand portfolio: a one-stop shop for its
retailers by offering a complete beverage portfolio -
including carbonated soft drinks, bottled water,
juices, orangeades, isotonics, teas, energy drinks,
milk, coffee and even beer in some markets such as
Brazil.
3. To refresh the world
To inspire moments of optimism and
happiness
To create value and make a difference
Coca Cola’s mission
statement
4. Now they are moving from :
“Creative Excellence” to
“Content Excellence”
5. This part consider both the internal and
external influence on coca cola marketing
planning.
The macro environment is analyzed using the
PESTEL framework.
6. Political Factors:
Coca cola operates globally and their
performance is influenced by the political
stability and instability of these
countries.
Economic factors
High inflation in any of the countries will
cause the price of coca cola to raise and
consumption of coca cola may fall.
7. Social factors
Consumers in the different countries will
have different taste and perception about
coca cola.
Technological factors
The current environment is technological
driven and the need for dynamic
innovation.
Coca cola has got competent research and
development team who discover new
technologies to improve productivity.
8. Environmental
Coca cola’s operations results in
environmental footprints. They aim at
reducing them in their areas of operations
to gain brand image.
Coca cola plant relies heavily on electricity
for production. They generate alternative
power to reduce this reliance.
Legal factors
Coca cola is given the copy right to operate
and is the only company that can produce
and sell coca cola in all countries.
Several countries have laws regulating how
companies should operate and coca cola is a
law abiding corporate citizen.
9. The micro-environment can be analyzed using
porter’s five forces.
These forces determines the attractiveness of
cold drinks industry.
Threats of new entry.
This appears to be very low in this industry as there is
exclusivity of right for coca cola to operate in some
geographical locations.
Ti is also capital intensive and require huge investment.
This serves as a barrier to entry.
Brand loyalty from customers serves as a barrier to entry.
Economy of scale and scope also serve as a barrier to
entry.
10. Threat of substitutes
Fruits and vegetable juices are closed substitutes for the
industry.
For health concerns, many choose to consume organic
fruit juice.
Bargaining power of suppliers
This also appears to be weak as suppliers’ products(e.g.
sugar) are basic commodities and ingredients.
Coca cola buys in bulk and rather has power over
suppliers.
Bargaining power of customers(B2B)
This appears to strong as customers are mainly large
supermarkets and retailer. They have the power to
negotiate price down to reduce coca cola profitability .
11. Competitive rivalry
There are currently three major players
in the cold drink industry.
Coca cola
Pepsi cola
Cadbury Schweppes
Coca cola has got dominant position.
There are currently growing markets and
niches that can be exploited so
competition is not so keen.
12. Men
The experienced employees of coca
cola will help in introducing the new
product.
Money
The new product development will
require finance for developing and
launching it. Coca cola is financially
sound.
13. Markets
Coca cola has experiences to market the
product to target customers, market
exist and can be reached.
Make-ups
The culture influences how coca cola
considers this new ideas and opinions.
the culture at coca cola encourages new
ideas for growth.
14. Management
Management are experienced and
successful in launching new products.
Machine
Coca cola own plant & equipment and
franchisees.
Materials
Good relationship with suppliers.
15. Transforming our commercial models to focus on our
customers’ value potential and using a value-based
segmentation approach to capture the industry’s value
potential,
Implementing multi-segmentation strategies in our major
markets to target distinct market clusters divided by
consumption occasion, competitive intensity and
socioeconomic levels;
Implementing well-planned product, packaging and
pricing strategies through different distribution channels;
Driving product innovation along our different product
categories and
Achieving the full operating potential of our commercial
models and processes to drive operational efficiencies
throughout our company.
16. LOW COST-HIGH VOLUME STRATEGY
• Industry estimates for the January to September
2012 period indicate that the top 2 soft drinks brands are
from the Coca-Cola stable. But brand Coke, the world's
most consumed soft drink, doesn't figure amongst those
top 2.
• Coca-Cola is now counting on the 'meals' campaign
to ramp up volumes of its global flagship cola, which
languishes at No 4 in the pecking order. The top 2 are
Thums Up and lemon-lime flavored Sprite, both brands
from the Coca-Cola India stable; global rival PepsiCo is
at No 3.
17. The price of Coke concentrate has been consciously kept
lower than that of Thums Up to spur bottling of the global
cola, confirms a top official within its bottling business who did
not want to be named.
This summer, the company had dropped the price of Coke in
200 ml returnable glass bottles to Rs 8 from Rs 10 in big
markets like Mumbai, Tamil Nadu, Gujarat and Karnataka; the
prices of other soft drinks in the Coca-Cola stable were not
tinkered with.
"Bringing the price down to Rs 8 for glass bottles is
unprofitable. But the company wants volume gains for
Coke, even if the bottling business' profits are
compromised,"
the beverage maker has only mentioned growth numbers of
only brand Coke. "If brand Coke does well, it is perceived
by headquarters as The Coca-Cola Company is doing
well... it reflects on shareholder sentiment as well,"