Universal Robina Corporation (URC) is a major Philippine food and beverage manufacturer and distributor operating for over 40 years. URC produces a wide range of snacks, noodles, coffee, biscuits, and other foods. It has over 114,000 distribution outlets throughout the Philippines and a growing international presence in Southeast Asia. URC prioritizes brand marketing and innovation to achieve leading market shares. It devotes 8% of branded food revenue annually to advertising and promotions.
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Our activity in Organization & Management is doing a SWOT analysis about Philippine universities and we chose UP. Should you not agree with our opinions, bear in mind that this is just our opinions about UP. Thank you
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Note: This document is not available to download, sorry for the inconvenience.
Analysis of BMW mini case from Kotler's Marketing Management textbook.
This presentation was created by Shashank Srivastava, IET Lucknow during a Marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
University of the Philippines (UP) SWOT AnalysisLilliene Alleje
Our activity in Organization & Management is doing a SWOT analysis about Philippine universities and we chose UP. Should you not agree with our opinions, bear in mind that this is just our opinions about UP. Thank you
This is a Feasibility Study conducted by a group of students "The Incorporators" from Capitol University's Bachelor of Science In Business Administration major in Marketing Management and Human resource Management.
Note: This document is not available to download, sorry for the inconvenience.
Analysis of BMW mini case from Kotler's Marketing Management textbook.
This presentation was created by Shashank Srivastava, IET Lucknow during a Marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
This is a mini case study review of NIVEA uploaded as an assignment for the marketing internship under Prof.Sameer Mathur.
Do check it out and please review.
strategic practices of the of Keells Food Product PLC Tharushika Ruwangi
I am pleased to present strategic practices of the of Keells Food Product PLC on behalf of the Strategic Management module. By studying this report you would be able to understand the strategies used in the Keells Food Product PLC and how effective it has established within the Keells Food Product PLC.
This is a mini case study review of NIVEA uploaded as an assignment for the marketing internship under Prof.Sameer Mathur.
Do check it out and please review.
strategic practices of the of Keells Food Product PLC Tharushika Ruwangi
I am pleased to present strategic practices of the of Keells Food Product PLC on behalf of the Strategic Management module. By studying this report you would be able to understand the strategies used in the Keells Food Product PLC and how effective it has established within the Keells Food Product PLC.
Running Head The InternationalGlobal Operations and Their Key .docxtoltonkendal
Running Head: The International/Global Operations and Their Key Markets and Potential Competitors
1
The International/Global Operations and Their Key Markets and Potential Competitors
2
Global Strategy Analysis—The International/Global Operations and Their Key Markets and Potential Competitors
B7840 Strategy Formulation, Implementation, and Evaluation
Argosy University
Christopher Walters
January 31, 2018
Introduction
Two brothers, Richard and Maurice McDonald started McDonald’s in 1940, initially as a drive-in fast food outlet. The Restaurant is based in San Bernardino California. The builder and Founder Raymond Kroc of the MacDonald's corporation was a salesman dealing in milkshake machines before meeting the Tow brothers in 1954. The company has sold about 100 million hamburgers by the year 1958. The company is operated either as an affiliate, a franchise or a corporation. The company obtains its revenue from royalties, rent, and fees paid by the franchisees as well as the sales in its operated restaurants (Salva, 1995).
Mission and vision statement
Vision
To be the leading and best fast food company around the world summarized in initials Q.S.C.V meaning quality, service, cleanliness, and value. This has been the driving and guiding force behind the services it offers to customers. The food products have been cited to be of the best value in the food industry, which makes the customers happy (Hartel, 2012).
Mission
To be the best company for workers around the world in every community, the company delivers services that have superior systems of operation for its customers in each and every one of its branches. The company seeks to grow and progress in a favorable direction as a brand, yet keeping up with the operational systems through technology and innovation
Core activities and Value chain analysis
Inbound logistics
The company coordinates the supply of materials and food to outlets through approved third party operators of the logistics systems. The company engages in production in big plants exclusively to have a control of the packaging and distribution systems.
Operations
The company is keen on following specific guidelines in the preparation and sales of food products. The company employs a computerized system of tracking orders and uses technology that ensures efficiency in food and service production.
Outbound logistics
The company has integrated efficient crew who distribute and store goods from the warehouse in the needed time in the distribution centers in its logistics making it are efficient in inventory management. The firm believes in breaking down its long-term goals into manageable and measurable targets that are used as accomplishment benchmarks of milestones. The firm gives its franchises the autonomy in making marketing decisions (Hartel, 2012).
General administration
The firm applies strategic planning and management concepts to ensure that its competitive strategy of client service is main ...
Unilever is a multinational corporation selling consumer goods including foods, beverages, cleaning agents and personal care products. Unilever is a dual-listed company consisting of Unilever NV in Rotterdam and Unilever PLC in London.
Advertising: Presentation and promotion of ideas, goods, or services by an identifiedsponsor. Examples: Print ads, radio, television, billboard, direct mail, brochures andcatalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads , and emails.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
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In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
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Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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2. Universal Robina Corporation (URC) is among the
Philippines' pioneers in the food manufacturing business
having been operating in the country for over 40 years. URC
is engaged in manufacturing, marketing and the distribution of
a wide range of consumer food products such as snacks,
candies, biscuits and crackers, instant coffee, instant noodles,
tomato sauces, pasta, and ice cream, among others.
URC is like a second home to its employees because of its
family-oriented culture. We foster an environment wherein
everyone would feel like an important member of one big
happy family. We believe that each member has an important
role in the family's success.
3. Delighting our consumers with
trusted brands
of exceptional quality and
value, making lives a truly fun
experience.
John L. Gokongwei, Jr.
4. URC is the customer's FIRST
CHOICE in FUN SNACKS. We
are the dominant market leader in
the Philippine snack food
industry. Our leading brands offer
consumers the best in enjoyment,
quality, value and convenience.
James L. Go
5. • Leading world-class brands
• Customer-focused, lowest cost organization
• Innovative new products and processes
• Inspired and competent Human Resources
• Responsible business and community partner
• Superior return to shareholders
Lance Y. Gokongwei
6. Innovation. We are open to change and respectfully challenge the status quo.
We are always learning particularly from our customers.
Proactivity. We believe in our ability to act with a sense of urgency and
make a difference, and take responsibility for and ownership of the quality of
our work.
Professionalism. We pursue excellence and self improvement while
possessing integrity and discipline.
Responsibility. We team up with our co-workers, and together seek mutually
beneficial long-term partnerships with the trade suppliers and service
providers, government and community.
Cost leadership. We are a culture that safeguards our resources against
wastage and rewards efficiency. We pursue growth and development
opportunities ensuring responsibility in maximizing cost and resource
effectiveness.
8. Universal Robina Corporation has three main business lines:
•The Branded Consumer Foods Group is the largest business and the key
driver of growth and profitability. It is composed of the Philippine,
international and packaging businesses. In the Philippine BCFG, our main
divisions are Snack Foods, Beverages, Grocery (which include the joint
ventures Nissin-URC and Hunts URC), Exports, and Packaging. Our
international investments are in Thailand, Indonesia, Malaysia/Singapore,
China/HK, and Vietnam.
•The Agro-Industrial Group is composed of hog and poultry farms,
branded feeds, and animal health products.
•The Commodity Foods Group has both flour and sugar.
The latter two groups provide URC with consistent cashflows and, in the
case of commodities, consistent supply of raw materials for the Branded
Consumer Foods Group.
9. The Company has developed an effective nationwide
distribution chain and sales network that it believes provide its
competitive advantage. The Company sells its branded food
products primarily to supermarkets, as well as directly to top
wholesalers, large convenience stores and two types of sub-
distributors, large scale trading companies and independent
business managers which in turn sell its products to other small
retailers and down line markets through the Company’s Grand
slam Program, an innovative distribution scheme for
downscale accounts, which enabled URC Philippines to solidify
its presence in sari-sari stores and groceries, effectively locking
out competitors in the consumer foods segment in the
Philippines.
10. The Company’s branded consumer food products are
distributed to approximately 114,000 outlets in the
Philippines and sold through its direct sales force, regional
distributors and independent business managers. URC
intends to enlarge its distribution network coverage in the
Philippines by increasing the number of retail outlets that its
regional sales force and distributors directly service. By
deploying larger and financially stronger regional distributors
over the next two years, URC plans to increase the number of
outlets serviced directly from 114,000 accounts being
serviced as of fiscal year 2006 to 120,000 accounts . URC
also plans to increase the product focus of its distribution
network by ensuring that relevant products are targeted
towards appropriate retail outlets.
11. The branded consumer food products are generally sold by
the Company either direct from delivery vans to small retail
outlets or by traveling salesman to wholesalers or
supermarkets, and regional distributors with delivery
subsequently being undertaken by third party road carriers.
Direct delivery sales are normally made on cash basis,
while 15- to 30- day credit terms are extended to
wholesalers, supermarkets and regional distributors. The
Company believes that its emphasis on marketing, product
innovation and quality, and strong brand equity has played
a key role in its success in achieving leading market shares
in the different categories where it competes. In particular,
URC launched Jack and Jill as a master umbrella brand in
order to enhance customer recognition of its products.
12. URC devotes significant expenditures to
support advertising and branding to
differentiate its products and further expand
market share both in the Philippines and in its
overseas markets, including funding for
advertising campaigns such as television
commercials and radio and print
advertisements, as well as promotions for new
product launches by spending on average 8%
of its branded consumer food division’s net
sales per year.
13. Growing international operations
URC also has a growing regional presence in the
branded consumer foods segment and has
established operations in Thailand, Malaysia,
Indonesia, China, Hong Kong, Singapore and
Vietnam. URC continues to launch products in each
of its international markets, both from its existing
portfolio of products and brands and new products
specifically formulated and branded for the local
markets. In its most established international
operations in Thailand, URC has attained leading
market share positions in several product categories