Coca Cola - Open HappinessCASE STUDY Prashant Chaudhary Fb.com/chyprashant @Chyprashant
About The ‘Coca Cola’ brand has consecutively occupied the number 1 position since Interbrand initiated its Global Brand Report 12 years ago. The 2011 Interbrand report estimates Coca Cola’s brand value to be at around $71.9 million, a 2 % increase from 2010. Coca Cola offers 400 brands in around 200 countries with 1.5 Billion of servings per day.
SEO Objectives Coca Cola Outcome Expected Objective 1 Expand Reach Objective 2 Beating Competition Objective 3 Customers Interactions Objective 4 Increase Brand Value
Beginning From 1993 to 2003 Coca cola invested $ 1 Billion in India. Result •39% volume growth •23 % industrial growth Coca-Cola to invest $5bn India to increase market share
Comparisons October 2011 July 2012 Facebook users - 750 Facebook users 955 million & Coca cola million & Coca cola was ranked number still the no. 1 brand one Facebook - 46 million Facebook - 34 million fans and growing at a fans growing at a rate rate of more than 5% of 3% monthly monthly
Coca Cola Vs Pepsi S no. Category Coca Cola Pepsi 1 Indexed Pages 56,800,000 32,900,000 2 Facebook Followings 46 Million + 8.5 Million + 3 Mobile Optimized Website Yes No 4 Twitter 59,804 tweets 15,376 tweets 5 Page Rank 8 7
Assessment Facebook Twitter Blog Traditional Marketing
Opportunity Wal-Mart ranked on top Interestingly, Apple is for overall engagement. the only company The largest retailer has among the nation’s huge engagement with its top 100 advertisers Facebook fans. that does not have an official Facebook Wal-Mart receives an page. average of 7,390 comments and 726 “likes” The top Apple listing is on every post, a user page with which far exceeds 188,000 followers. everyone