COCA COLA COMPANY
Introduction
Coca cola is the largest retailer of beverages in the world
The company has more than 400 brands and produces more than 3000 products
It spreads over more than 200 countries
The company has created employment opportunities for thousands of people worldwide
Coca cola is the worlds largest beverage producer which serves more than 200 countries. The company produces variety of brands stretching to more than 400 brands. The company also commands market in more than 200 countries making it a successful international company. Coca cola company also plays major roles in global social corporate responsibilities and it also know for sponsoring various sports. Of great importance, is that the company has created employment to thousands of people across the globe. The success of the company makes it the best fit for this study.
Of all the above brands, the company’s products stretch the tally further to 3000
2
Coca cola company organizational structure
The company is headed by CEO who is the president of the company
He is assisted by subordinates who control various functions of the company
Subordinates work under control of vice president of various functional departments
The company operates as functional form of organization
The organizational structure of the company is centralized. The head of the company is the CEO who serves to oversee of the activities of the Company. The CEO also serves as the president of the company. The president works with sub ornate staffs who control various activities of the company. Authority flows from top management to the Junior management with each person playing his or her role. This is same with communication where vertical communication is embraced
3
Cont.. Organizational structure
The company embraces centralized management system
it has regional heads in the countries is has penetrate
Communication systems in the company follow a certain chain of command
Regional heads of different countries take charge business growth in their region. They are answerable to the vice president in their functional departments.
4
Operational plans for coca cola company
The company’s operational plans are;
To simplify operational model
Expanding productivity programs
To provide local operations with clear goals
To focus on great brands and strong bottling partners
Target investments that leverage global muscles
The company in its daily operations aims at simplifying matters so as to advance efficiency. This also comes along with increased productivity levels of the organization.
Mostly, the company targets those investments which will breakeven and hence get back value of their investment.
5
Coca cola company financial plan
The company’s cash flow has been increasing despite stiff competition from new entrants
The company has heavily invested in diversification
It has heavily invested on technology to minimize cost and improve efficiency
the company is aiming at increasing.
Here is a swot analysis of Cocacola company Done on 2014, basing on Information found on the internet,, it will be usefull for people out there, especially for students who will have this kind of assignment
Here is a swot analysis of Cocacola company Done on 2014, basing on Information found on the internet,, it will be usefull for people out there, especially for students who will have this kind of assignment
case study on coca-cola. introduction, segmentation targeting and positioning . selling strategy, marketing planing, objective, swot analysis of the company.
Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. The Company’s beverage products comprises of bottled and canned soft drinks as well as concentrates, syrups and not-ready-to-drink powder products. In addition to this, it also produces and markets sports drinks, tea and coffee. The Coca-Cola Company began building its global network in the 1920s
Watch the videos and explain in your own words.Watch the We.docxcelenarouzie
Watch the videos and explain in your own words.
Watch the "Western New York Beacon Community: Improving Health Through Health Technology" video on the healthit.gov website.
Watch the "Beacon Community Program: Improving Health Through Health Technology" video on the healthit.gov website
Coca Cola’s Internal Environmental Analysis 2
COCA-COLA INTERNAL ENVIRONMENTAL ANALYSIS
Coca cola’s Core Competencies
Coca-Cola is truly a worldwide company, the company’s products are consumed and recognized globally. The coke company structures and organizes itself in the way that reflects the fact. At the same time, the Company aims at satisfying particular regional market needs in a sensitive manner and the company’s structure is supposed to reflect it too. Hence, the Coke Company has to build an organizational structure that will be flexible enough to meet all these requirements.
The world’s top four soft drinks are marketed by the Coca-Cola Company, since it is the world’s largest company that produces beverages thus it is the leading producer and markets of the soft drinks. The organizational success of the Coke Company is based on the following factors:
The company produces a unique and recognized brand: When considering the world’s recognized trademarks around the globe, Coca-Cola is among the one which are most recognized.
Quality: Coca-Cola consistently offers their customers with the products of high quality.
Marketing: Creative and innovative marketing programs are always delivered worldwide by the Coca-Cola company (Bruce, 2006).
Availability Globally: All the Coca-Cola products are bottled and distributed globally.
Ongoing innovation: Coca-Cola Company has provided their customers continually with the new product for example, Coca-Cola vanilla that was launched in 2002.
Coca-Cola has an organizational structure that is designed to meet the aims, they make use if the combining the decision making flexibility, and the best ideas are shared across the coke organization, they experience a control from the center with all the appropriate level of management. The company enhance the employees’ development by building flexible structures which greatly encourages the employees to work in teamwork. Example is the invention and development of new product such as Coca-Cola vanilla which brought together the different of teams of employees with various specialism.
The Coca-Cola Company has also set an organizational strategy that ensures better utilization of the resources available within the organization. The Coke Company also aim at becoming the world’s largest world’s provider of the branded beverages products thud delivering a profitable and consistent growth in order to have the product of the highest quality and processes.
Being among the major and popular global beverage companies with a lot of brands available in the stores and .
Organizational analysis entails carrying out evaluation on the processes of a company as well as
those employed to run such processes. This covers issues linked to structures, formalities and
processes which are the major elements that drive change in the modern world. In this article we will cover the Organizational analysis – the coca cola company.
- See more at: http://www.customwritingservice.org/blog/organizational-analysis-the-coca-colacompany/
1. Discuss Blockchains potential application in compensation system.docxmonicafrancis71118
1. Discuss Blockchain's potential application in compensation systems (base wages, incentives, rewards).
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3. Based on your readings, do worldwide executives believe Blockchain has the potential to radical change the future of organizations?
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1. Describe the characteristics of the aging process. Explain how some of the characteristics may lead to elder abuse (memory issues, vulnerability, etc.). Discuss the types of consideration a nurse must be mindful of while performing a health assessment on a geriatric patient as compared to a middle-aged adult.
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End-of-life care becomes an issue at some point for elderly clients. Even with the emergence of palliative care programs and hospice programs, most elderly people do not die in their own home as is their preference. What are the reasons for this trend? Discuss what you can do as a nurse to support your clients regarding end-of-life care in accordance with their wishes. Support your response with evidence-based literature.
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case study on coca-cola. introduction, segmentation targeting and positioning . selling strategy, marketing planing, objective, swot analysis of the company.
Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. The Company’s beverage products comprises of bottled and canned soft drinks as well as concentrates, syrups and not-ready-to-drink powder products. In addition to this, it also produces and markets sports drinks, tea and coffee. The Coca-Cola Company began building its global network in the 1920s
Watch the videos and explain in your own words.Watch the We.docxcelenarouzie
Watch the videos and explain in your own words.
Watch the "Western New York Beacon Community: Improving Health Through Health Technology" video on the healthit.gov website.
Watch the "Beacon Community Program: Improving Health Through Health Technology" video on the healthit.gov website
Coca Cola’s Internal Environmental Analysis 2
COCA-COLA INTERNAL ENVIRONMENTAL ANALYSIS
Coca cola’s Core Competencies
Coca-Cola is truly a worldwide company, the company’s products are consumed and recognized globally. The coke company structures and organizes itself in the way that reflects the fact. At the same time, the Company aims at satisfying particular regional market needs in a sensitive manner and the company’s structure is supposed to reflect it too. Hence, the Coke Company has to build an organizational structure that will be flexible enough to meet all these requirements.
The world’s top four soft drinks are marketed by the Coca-Cola Company, since it is the world’s largest company that produces beverages thus it is the leading producer and markets of the soft drinks. The organizational success of the Coke Company is based on the following factors:
The company produces a unique and recognized brand: When considering the world’s recognized trademarks around the globe, Coca-Cola is among the one which are most recognized.
Quality: Coca-Cola consistently offers their customers with the products of high quality.
Marketing: Creative and innovative marketing programs are always delivered worldwide by the Coca-Cola company (Bruce, 2006).
Availability Globally: All the Coca-Cola products are bottled and distributed globally.
Ongoing innovation: Coca-Cola Company has provided their customers continually with the new product for example, Coca-Cola vanilla that was launched in 2002.
Coca-Cola has an organizational structure that is designed to meet the aims, they make use if the combining the decision making flexibility, and the best ideas are shared across the coke organization, they experience a control from the center with all the appropriate level of management. The company enhance the employees’ development by building flexible structures which greatly encourages the employees to work in teamwork. Example is the invention and development of new product such as Coca-Cola vanilla which brought together the different of teams of employees with various specialism.
The Coca-Cola Company has also set an organizational strategy that ensures better utilization of the resources available within the organization. The Coke Company also aim at becoming the world’s largest world’s provider of the branded beverages products thud delivering a profitable and consistent growth in order to have the product of the highest quality and processes.
Being among the major and popular global beverage companies with a lot of brands available in the stores and .
Organizational analysis entails carrying out evaluation on the processes of a company as well as
those employed to run such processes. This covers issues linked to structures, formalities and
processes which are the major elements that drive change in the modern world. In this article we will cover the Organizational analysis – the coca cola company.
- See more at: http://www.customwritingservice.org/blog/organizational-analysis-the-coca-colacompany/
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1. Case 3-4 Franklin Industries’ Whistleblowing (a GVV Case)
Natalie got the call she had been waiting for over six long months. Her complaint to the human resources department of Franklin Industries had been dismissed. It was HR’s conclusion that she was not retaliated against for reporting an alleged embezzlement by the Accounting Department manager. In fact, HR ruled there was no embezzlement at all. Natalie had been demoted from assistant manager of the department to staff supervisor seven months ago after informing Stuart Masters, the controller, earlier in 2015, about the embezzlement. Her blood started to boil as she thought about all the pain and agony she’d experienced these past six months without any level of satisfaction for her troubles.
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1. Date: September 13, 2017 – September
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2. Current Exchange Rate ($ / rupee):
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In India this year, there are a fair amount of firms and businesses that are having issues paying off
interest on their loans. On top of this, fewer loans are happening and the state’s GDP growth rate has
lowered this year. The article lists several factors, one of which is pretty simple; interest rates are high
at the moment. This article on business interested me because this is an issue that is relatable to every
modernized country on Earth, how to pay off debt when you aren’t making enough this year to cover
costs? You can’t, so the unpaid portions add up. I didn’t feel like there was a strong bias in this article,
but I’m also not accustomed to the Indian financial market or its businesses. How is this story relevant
to my understanding of India? It lets me take an inside look at the current economy and how they might
be fairing in comparison. It also shows that business and banking policies are not that different on some
levels.
4. During the past week (or since your last entry), what has been the major political
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First, why do I consider this major political news in India? The discussions and accusations being talked
about in the article are serious and can definitely effect votes for the mentioned political parties, which
in turn can change or add new laws, regulations, taxes, and etc. The title seemed incredibly familiar to
what we always see in American newspapers about our politics. I felt that the author, or maybe the
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understanding of India? Simply put, just as with business and banking, there is this kind of familiarity in
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showing me that politics is a somewhat universal language, one part attack ads, one part confusion, and
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1. Compare and contrast Strategic and Tactical Analysis and its application to street crimes such as robbery and property crimes such as burglary. In your opinion is one more suited in addressing criminal behavior?
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2. What is CPTED? Please elaborate on how CPTED may be an effective means to reduce a criminals Modus operandi? Provide an example.
CPTED is an acronym that stands for crime prevention through environmental design which is “The proper design and effective use of the built environment can lead to a reduction in the fear and incidence of crime, and an improvement in the quality of life” (Cozens, Saville, & Hillier, 2005). This means that CPTED is all of the passive defenses that the environment provides law-abiding citizens against criminally minded individuals. These defenses can be broken down into six different aspects that work together to create CPTED they are: territoriality, surveillance, access control, target hardening, image/maintenance, and active support (Cozens, Saville, & Hillier, 2005). All of these aspects work together to decrease crime in the area.
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1. Coalition Proposal
Vaccination Policy for Infectious Disease Prevention and Control
Scope of the Problem
Vaccines have done an excellent job at preventing many diseases, some of which can be deadly if not prevented. When bacteria or viruses enter the body, they immediately begin to attack and multiply, which then causes an infection. The immune system will then fight off the infection and establish antibodies, which will help recognize and fight off the same disease in the future. For this very reason, it has been important for children to be vaccinated at an early age so that they may establish those antibodies their bodies need. Vaccines act as the disease so that the body may produce antibodies, but the good thing is that it won’t cause an infection (CDC, 2017).
There are current policies that mandate vaccinations in the U.S., for example, all children are required to be up to date on their vaccines before beginning school. The problem is that there are many loopholes and exceptions to the rule, whether it’s due to religious reasons or other medical issues. Because of this, there are still many children and adults who have yet to be fully compliant with vaccine requirements
Some important statistics to note (Johns Hopkins Medicine):
· CDC estimated 2,700 new cases of hepatitis A in the U.S.
· It is estimated that in 2011, 19,000 new cases of hepatitis B and 17,000 cases of hepatitis C occurred.
· In 2012, nearly 10,000 new cases of tuberculosis were reported.
· Approximately 36,000 people per year die from influenza and pneumonia.
· 50,000 new cases of HIV infection occur annually.
· In 2012, new cases of STD’s were reported, including HPV, Chlamydia, Gonorrhea, HIV, and Syphilis.
Who is affected by this problem? Identify.
Children are mainly affected by this problem due to parents’ hesitancy for vaccinations. Although law mandates for children to be vaccinated for school enrollment, parents have the option to use exemptions to avoid having their children vaccinated. Currently, medical exemptions are allowed for medical reasons in all states, and it is estimated that one to three percent of children are excused from vaccinations because of these exemptions. Parents have continued to use reasons to avoid vaccinations, for example, the belief that the decline in vaccine-preventable diseases is due to improved health care, hygiene, and sanitation (Ventola, C. L., 2016).
Health disparities among Blacks, Hispanics, and Whites have played a huge role in terms of vaccination coverage. Studies have shown that health insurance has a direct impact on the vaccination coverage in adults, therefore, low-income families who can’t afford health insurance will most likely not get the vaccines they need. With that being said, uninsured prevalence was higher among non-Hispanic blacks (19.5%) and Hispanics (30.1%) compared with non-Hispanic whites (11.1%) (Lu, P., et al, 2015).
What has been written on the issue and policy options?
There ha.
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1. Company Description and Background
a. Weight Watchers was created by Jean Nindetch in 1963 when she began to invite her friends and neighbors so that they can discuss their weight loss issues and how they could lose weight successfully. The basic concept of WW plan consisted of two components: the WW program and group support. Comprised of a food plan and an activity plan. WW eliminated counting calories by introducing a point system.
b. Targeted women 25 to 55
c. 2017 about 1 million members who attended 32,000 WW meetings around the world organized by more then 9,000 leaders who had successful lost weight using WW.
d. Record high revenue 2011 $1.8 billion, in 2012 a slight reduction occurred but beat all pre-2011 numbers, in 2013 is when business began take a turn for the worse.
e. December 2015, WW launched a SmartPoints system which was a scale for food management. It was introduced to work along with a new weight management program called “Beyond the Scale.” Even thought doctors and nutrition’s approved the program, then-CEO David Kirchhoff felt it wasn’t enough because the programs didn’t take into account social, environmental and behavioral factors that led members to fail at their weight loss journey. Shortly after in August 2013, CEO Kirchhoff resigned in order to “pursue other opportunities” which left WW struggling to adjust their business strategy in the Internet Age.
2. Problems Posed In The Case
a. CEO Jim Chambers resigned in September 2016 afterward a tumultuous year with stock prices dropping 54% that year alone and seven straight quarters of declining sales.
b. Next generation diet programs and online apps like MyFitnessPal and FitBit were providing the same services for free of charge. CEO Chambers admitted that “consumers have changed and that WW hadn’t kept the pace.”
c. As obesity levels increased worldwide, the market for weight loss products was growing exponentially, however, WW had to increase customer value and seek new target segments to fend off competitors from traditional rivalry’s like Nutrisystem, Slim Fast, Medifast, Jenny Craig and the Biggest Loser.
d. Emergence of fad diets
e. Decreased effectiveness of marketing and advertising programs
f. The need for developing new and innovative products and services that could be delivered online or via mobile apps
g. WW International faced stock price volatility because of rival weight management options such as the over-the-counter weight-loss drug Alli launched by GlaxoSmithKline in June 2006 and the development of Allergan’s Lap-Band device.
h. Worldwide Health Organization estimated 2.3 billion people to be overweight by 2015 and more than 700 million obese.
i. The development of effective weight-management methods i.e. pharmaceuticals, surgical options such as the Lap-Band.
3. Financial Analysis
a. In 2017, revenue was 1.3 billion and in 2018 revenue was up by 5.77% at 1.5 billion.
4. Strategic Options
a. During the dot-com era they creat.
1. Come up with TWO movie ideas -- as in for TWO screenplays that .docxmonicafrancis71118
1. Come up with TWO movie ideas -- as in for TWO screenplays that you'd be interested in writing.
You will eventually choose ONE screenplay to live with for the duration of this course. You will distill each idea into a single sentence. We call this a LOGLINE.
A good logline: 1. Must include your PROTAGONIST. 2. Must be under 50 words. 3. Must contain the word "BUT" ("but" signifies conflict).
After you write the logline. Tell us about your PROTAGONIST. What is her/his most pressing DESIRE? What are some of the potential OBSTACLES that can get in the way?
TRY TO KEEP IT SIMPLE!
Here's an example:
MOVIE IDEA #1
WORKING TITLE: "COLLATERAL"
LOGLINE: A cab driver dreams of starting his own limo company, BUT when a hitman gets into his cab, our hero must figure out how to survive the night.
PROTAGONIST: Max (Cab Driver)
DESIRE: To stop Vincent (the Hitman)
POTENTIAL OBSTACLES: The HITMAN who never fails. THE COPS who think Max is the hitman. THE GANGSTERS who want the hitman dead. MAX’s own timid and hesitant nature.
2.What is the INCITING INCIDENT in your two film ideas? What is the 1stACT BREAK?
Example:
MOVIE TITLE: COLLATERAL
INCITING INCIDENT: Vincent gets into Max’s cab, makes Max an offer
1STACT BREAK: Body drops on Max’s cab; Reveal Vincent is a Hitman
(To discover your inciting incident possibly contemplate what the worst thing that could happen to your particular character would be)
Interview questions
1. Do you have a specific reason why you wanted to become a physical therapist?
2. Why do think it’s a good idea to be a physical therapist?
3. What did you get your bachelor degree on?
4. Were you in any kind of program for PT?
5. What kind of opportunities were there for you after getting your bachelor degree?
6. What were some of the difficulties you faced when you were looking for jobs?
7. What are some things I should know before I continue?
8. What are some jobs that I can apply to, to get experience with what a want to pursue?
9. How long did it take you to finish school and start your job?
10. What are some skills a person should have that wants to do DPT?
Unal 2
Seyma Unal
English 101 Z02N
Ms. Claytor
24 June 2019
Isabella Mia Interview as a Physical Therapist
Isabella Mia is a physical therapist who is working in the US as a therapist for the last 10 years. I have selected her for the interview because the physical therapist is a tough job and it is important to consider a person who has worked in it for a long time to get the right insights. She is a very dedicated person towards her work and this the reason behind her success in this field. I met her for this interview on a coffee shop and following is the information that I got from her.
Seyma Unal : Do you have a specific reason why you wanted to become a physical therapist?
Isabella Mia : I believe that this is a very rewarding career. I always wanted to do something that can ease other people and in this profession, we have contact with customers .
1. Choose a case for the paper that interests you. Most choose a .docxmonicafrancis71118
1. Choose a case for the paper that interests you. Most choose a case that they experienced on the job (e.g., company merger, reorganization, adoption of innovation or new procedure). If you have never experienced anything remotely like this, then you could choose a case in your community that interested you (e.g., political issues like taxes, land acquisition, school boards). If none of those apply then you can choose a case that is personal to you (e.g., getting a raise, selling something to a client or customer). If you have never worked, then choose a case you may experienced as an intern or student. I am pretty liberal about the kind of case that you choose.
2. Choose a case that involved a failed change attempt or proposes a change that has never been attempted. DO NOT CHOOSE A CASE THAT WAS SUCCESSFUL. The outline is hard to use when describing successful change attempts.
3. Write the paper as an expanded outline. That means writing paragraphs under the lower level headings. By using the outline as headings, you won’t leave something out.
4. With regard to length, some overwrite Section I. I think they get into describing the problem and go on a tirade. Although cathartic, it eats space. Section II should be relatively brief and the shortest of the three sections. Section III is where you should be writing a lot. That is where you are showing me that you can use the course content to propose an effective change.
5. Remember that you will be sending the paper to me as an attachment. I will grade it and make comments in the file. I will return it to you at the SAME address from which I received it. IF FOR SOME REASON, YOU DON’T WANT ANYONE TO SEE THE PAPER, USE YOUR STUDENT EMAIL ADDRESS. DO NOT USE YOUR WORK ADDRESS.
6. I will erase all papers at the end of the term. I never share papers with others.
Below I will give you some insights into the outline.
SUGGESTED OUTLINE FOR CHANGE MANAGEMENT PAPERS
I. Statement of problem area. In this section, describe the change attempt and the key players.
A. Background of change attempt.
1. Nature of change (What is being proposed?).
In this section, provide an overview of the change including a brief history.
2. Issues (Why is it being proposed?).
If you are writing about a failed change, indicate why it was proposed and how it failed. If you are writing about a proposed change, then describe the problem it is intended to resolve.
3. Change Agent(s). This section is focused on the people who proposed or will propose the change. If there are only a few change agents, you can describe what each on is like. If you are there many, then describe their general characteristics.
4.
A. Personality. What are they like? If you want, you can refer to the personalities I mention in the handout on integrative bargaining.
B. Power. What kind of power do the change agents have and how much? Is their power formal (e.g., authority) and/or or informal (e.g., expertise, chari.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
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The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
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Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
COCA COLA COMPANYIntroductionCoca cola is the larges.docx
1. COCA COLA COMPANY
Introduction
Coca cola is the largest retailer of beverages in the world
The company has more than 400 brands and produces more than
3000 products
It spreads over more than 200 countries
The company has created employment opportunities for
thousands of people worldwide
Coca cola is the worlds largest beverage producer which serves
more than 200 countries. The company produces variety of
brands stretching to more than 400 brands. The company also
commands market in more than 200 countries making it a
successful international company. Coca cola company also plays
major roles in global social corporate responsibilities and it also
know for sponsoring various sports. Of great importance, is that
the company has created employment to thousands of people
across the globe. The success of the company makes it the best
fit for this study.
Of all the above brands, the company’s products stretch the
tally further to 3000
2
Coca cola company organizational structure
The company is headed by CEO who is the president of the
company
2. He is assisted by subordinates who control various functions of
the company
Subordinates work under control of vice president of various
functional departments
The company operates as functional form of organization
The organizational structure of the company is centralized. The
head of the company is the CEO who serves to oversee of the
activities of the Company. The CEO also serves as the president
of the company. The president works with sub ornate staffs who
control various activities of the company. Authority flows from
top management to the Junior management with each person
playing his or her role. This is same with communication where
vertical communication is embraced
3
Cont.. Organizational structure
The company embraces centralized management system
it has regional heads in the countries is has penetrate
Communication systems in the company follow a certain chain
of command
Regional heads of different countries take charge business
growth in their region. They are answerable to the vice
president in their functional departments.
4
Operational plans for coca cola company
The company’s operational plans are;
To simplify operational model
Expanding productivity programs
3. To provide local operations with clear goals
To focus on great brands and strong bottling partners
Target investments that leverage global muscles
The company in its daily operations aims at simplifying matters
so as to advance efficiency. This also comes along with
increased productivity levels of the organization.
Mostly, the company targets those investments which will
breakeven and hence get back value of their investment.
5
Coca cola company financial plan
The company’s cash flow has been increasing despite stiff
competition from new entrants
The company has heavily invested in diversification
It has heavily invested on technology to minimize cost and
improve efficiency
the company is aiming at increasing its margin through cost
differentiation
Organizations get into the field of business with primary goal
of making profits.
This is a major drive in any business venture and for
sustainability in the business, proper financial management
plans need to be in place to safeguard financial welfare of the
company.
Noteworthy is that apart from earning profits, improving
production means through cost minimization is vital for long
run of business operations..
4. 6
Reference
Senker, C., & Foy, D. (2012). Coca Cola: The story behind the
iconic business. London: Wayland
Calderini, M., Garrone, P., & Sobrero, M. (2003). Corporate
governance, market structure and innovation. Cheltenham, U.K:
Edward Elgar
COCA COLA COMPANY
*
INTRODUCTIONCoca cola is the largest retailer of beverages
in the world.It is present in over 150 countries.The company has
more that 200 different products and brands.
Coca-Cola company is based in America and is one of the
largest retailers in the world as it deals with the distribution and
the making of non alcoholic beverages. Coca cola is a
worldwide company that is active with its subsidiaries and
distribution channels in more than 150 countries. The company
is one of the largest as more than 1.5 billion products daily. The
5. main organization produces only the concentrated syrup that is
distributed and sold worldwide to the subsidiaries. The company
is made up of hundreds of brands and they produce variety of
beverages and different flavors. Coca cola is full of variety
which may be the reason behind the company being the largest
beverage company in the world. Coca colas main competitor is
pepsi.
*
COCA COLA COMPANY ORGANIZATION STRUCTURE
Coca cola is made up of a variety of products. For instance, the
company has many kinds of beverages including mineral and
sparkling water. The company also has cold ready to drink tea
products The company started out with coca cola which was
only one flavor, but up to this point the company has different
flavors in different regions in the world. For instance, there are
certain flavors that can only be found in particular areas in the
world. The Amita Is the name of a fruit juice that is only
available in Greece. The company has more than 200 different
beverages all spread around the world.
*
OPERATIONAL PLAN AND FINACIAL
PLANStrategyTimeframePerson ResponsibleBudgetOther
ResourcesConduct market visitsTwo visits per week to selected
markets during summerSales ManagerSalary $2500
Trailer $1500Purchase of roadshow trailerAdvertise major
events through televisionAdverts placed in national televisions
every weekends Promotion coordinatorAdverts $5000Initiate
6. Coca-Cola challenge tournamentsProgram commences Sep 2015
and ends Dec 2015Events coordinatorTrophies $3000Conduct
social events Events conducted every two monthsPromotions
coordinatorEvents self fundingEffect regular communication
with customers through newsletterQuarterly basis: Jan, Apr, Jul
and SepNewsletter EditorPhotocopy consumablePhotocopy
machine
The product is a beverage that is created using carbonated
water, flavorings, sugar, caffeine and color. The beverage is
created using the syrup that is produced by the main company.
After the addition of carbonated water and sugar, the drink is
ready to be consumed. The product is placed in a bottle with
various shapes and colors. The beverage is non alcoholic and is
marketed worldwide in order to appeal to everyone. The main
limitation to the product is that, the product has received bad
publicity with most of the world believing the main drink coca
cola is a corrosive drink due to its other uses the drink can
manage for instance as a cleaning agent. This gives the
company a bad reputation and leads to customers not drinking
it. The benefit of the product is that the company has a variety
of beverages for instance the company has a sports drink,
7. sparkling water and even tea. The availability of substitutes
allows the customers to be free to chose its products.
*
MARKETING MIX OF COCA-COLA
Distribution Activities: The Coca-Cola Company sells its
products by bottling and canning operations. There distributors
reached the coke to the wholesale and the wholesale reached it
to retailers. And at last the customer buy coca cola from the
retailer shop.
Promotion Activities: advertising the Coca-Cola Company uses
advertising as its main source of increasing consumer
awareness. It mainly uses the television. There are many
television advertisements on Coca-Cola products. This source
allows the company’s products to reach a large audience.
The company is already present in more than 150 countries
therefore; this makes it easy to look for the countries that are
not occupied by the product. There are mainly two areas where
the product is not sold which is in North Korea and Cuba. The
problem with North Korea is that the country is not in touch
with the outside world as the country is protected from
outsiders. Cuba is an easier place where coca cola can expand.
The first factor to look at in Cuba is that the country is not
stable in that the relationship between the United States and
Cuba are not strong. Since the United States is the supplier of
the coca cola syrup, the political tensions between the two
countries will lead to a strain in the building of new relations
and the expansion of the company may take time before the
market is receptive to the new product.
The economy of the country is controlled by the state meaning
that the rise and fall of prices is not in control of the company
making the country a risky area to expand to.
8. The environment around the country is peaceful and this is a
plus side as the external environment can affect the way in
which the country operates.
*
REFERENCESenker, C., & Foy, D. (2012). Coca Cola: The
story behind the iconic business. London: WaylandCoca-Cola
Company, Wilmington, Del. (1974). The Coca-Cola Company:
An illustrated profile of a worldwide company. Atlanta: Coca-
Cola CoAllen, F. (1994). Secret formula: How brilliant
marketing and relentless salesmanship made Coca-Cola the
best-known product in the world. New York, NY:
HarperBusiness
*
REFERENCEKeegan, W. J., & Keegan, W. J. (1989). Global
marketing management. Englewood Cliffs, N.J: Prentice
HallCoca-Cola Company, Wilmington, Del. (1974). The Coca-
Cola Company: An illustrated profile of a worldwide company.
Atlanta: Coca-Cola CoAllen, F. (1994). Secret formula: How
brilliant marketing and relentless salesmanship made Coca-Cola
the best-known product in the world. New York, NY:
HarperBusiness
*
9. COCA COLA COMPANY
1
INTRODUCTION
Coca cola is the largest retailer of beverages in the world.
It is present in over 150 countries.
The company has more that 200 different products and brands.
Coca-Cola company is based in America and is one of the
largest retailers in the world as it deals with the distribution and
the making of non alcoholic beverages. Coca cola is a
worldwide company that is active with its subsidiaries and
distribution channels in more than 150 countries. The company
is one of the largest as more than 1.5 billion products daily. The
main organization produces only the concentrated syrup that is
distributed and sold worldwide to the subsidiaries. The company
is made up of hundreds of brands and they produce variety of
beverages and different flavors. Coca cola is full of variety
which may be the reason behind the company being the largest
beverage company in the world. Coca colas main competitor is
pepsi.
2
COCA COLA COMPANY
The company produces all kinds of soft drinks for instance;
Juices
Sports drinks
10. Tea
Mineral Water
Coca cola is made up of a variety of products. For instance, the
company has many kinds of beverages including mineral and
sparkling water. The company also has cold ready to drink tea
products The company started out with coca cola which was
only one flavor, but up to this point the company has different
flavors in different regions in the world. For instance, there are
certain flavors that can only be found in particular areas in the
world. The Amita Is the name of a fruit juice that is only
available in Greece. The company has more than 200 different
beverages all spread around the world.
3
DESCRIPTION
Coca Cola is made up of ;
Carbonated water
Sugar
Flavor
Color
The product is a beverage that is created using carbonated
water, flavorings, sugar, caffeine and color. The beverage is
created using the syrup that is produced by the main company.
After the addition of carbonated water and sugar, the drink is
ready to be consumed. The product is placed in a bottle with
various shapes and colors. The beverage is non alcoholic and is
marketed worldwide in order to appeal to everyone. The main
limitation to the product is that, the product has received bad
11. publicity with most of the world believing the main drink coca
cola is a corrosive drink due to its other uses the drink can
manage for instance as a cleaning agent. This gives the
company a bad reputation and leads to customers not drinking
it. The benefit of the product is that the company has a variety
of beverages for instance the company has a sports drink,
sparkling water and even tea. The availability of substitutes
allows the customers to be free to chose its products.
4
EXPANSION
Coca Cola is in more than 150 countries.
There are mainly two countries the company does not operate
which as Cuba and North Korea.
Cuba is easier to expand to than north Korea due to the political
tensions
Cuba is not stable politically.
Cuba's economy is controlled by the state.
The company is already present in more than 150 countries
therefore; this makes it easy to look for the countries that are
not occupied by the product. There are mainly two areas where
the product is not sold which is in North Korea and Cuba. The
problem with North Korea is that the country is not in touch
with the outside world as the country is protected from
outsiders. Cuba is an easier place where coca cola can expand.
The first factor to look at in Cuba is that the country is not
stable in that the relationship between the United States and
Cuba are not strong. Since the United States is the supplier of
the coca cola syrup, the political tensions between the two
countries will lead to a strain in the building of new relations
and the expansion of the company may take time before the
market is receptive to the new product.
The economy of the country is controlled by the state meaning
12. that the rise and fall of prices is not in control of the company
making the country a risky area to expand to.
The environment around the country is peaceful and this is a
plus side as the external environment can affect the way in
which the country operates.
5
REFERENCE
Senker, C., & Foy, D. (2012). Coca Cola: The story behind the
iconic business. London: Wayland
Coca-Cola Company, Wilmington, Del. (1974). The Coca-Cola
Company: An illustrated profile of a worldwide company.
Atlanta: Coca-Cola Co
Allen, F. (1994). Secret formula: How brilliant marketing and
relentless salesmanship made Coca-Cola the best-known product
in the world. New York, NY: HarperBusiness
6
REFERENCE
Keegan, W. J., & Keegan, W. J. (1989). Global marketing
management. Englewood Cliffs, N.J: Prentice Hall