UX strategy lacks strategy, it is usually just a glorified waterfall process, even agile processes are just incremental waterfall. This presentation tells the current state of UX strategy in pictures while it outlines a real UX Strategy in words.
1. UX Strategy
as told by the Paintings of Jan Steen (and friends)
Jonathan Arnowitz
jonathan.arnowitz@stroomt.com
Stroomt Interactions
UX Cocktail Hour
20 October 2010
5. Problem 1: Predictable, repeatable UX process
Problem: how do you make a ‘Predictable,
repeatable process’ out of an open-ended
process which relies on expert analysis.
There is no one size fits all solution
...but we’ll try
6. How does strategy help? 3 tests for effectiveness
Client stays focused on Design Team
business value stays focused
on the
Concept
Predictable, repeatable UX process
15. 2. Product UX Strategy: the product/service
Iteration: 2
Company UX Strategy
Prioritize Business Plan
Define product/service Release (Fixed date)
Gather requirements
Conceptual Design Test/Evaluate
Detailed Design
IA IxD VD TD
16. 2. Product UX Strategy: the product/service
Still a problem
Company UX Strategy
Prioritize Business Plan
Define product/service Release (Fixed date)
Gather requirements
Conceptual Design Test/Evaluate
Detailed Design
IA IxD VD TD
42. Evaluations based on carefully selected metrics
Decisions NOT based on taste
Taste and Intelligence guides the design
Metrics evaluates the design against business goals
45. A Basic UX Strategy Landscape IxD
VD
Iterative Design
IA
Mission Statement TD
Vision Prioritize BizPlan
Goals and Principles Define product/service
Channels
Gather requirements
Brand Design
Business Case/Plan Conceptual Design
46. A Basic UX Strategy Landscape
Workshops
Brainstorming Competetive analysis
Market research
The Strategic grid
Mission Statement Release workshop
Vision Prioritize BizPlan
Trends Analysis
Workshops Brainstorming
Rapid Prototyping Goals and Principles Define product/service
Site Visits
Competetive Landscape Experts
Surveys
End User
Channels Participatory design
Workshops Gather requirements Innovation workshop
Brand Design
Participatory Stakeholder workshops
Prototyping
Org ID Workshops Business Case/Plan Conceptual Design
Marketing and
Business Analysis IxD 5:3:1
IA
VD
Team Quadricentric
Iterative Design
Baseline
TD Evaluation
Release
Feedback
Experts End User
Other Stakeholder workshops
47. A Basic UX Strategy Template
Mission Statement
Vision Prioritize BizPlan
Goals and Principles Define product/service
Experts
End User
Channels
Workshops Gather requirements
Brand Design
Stakeholder workshops
Business Case/Plan Conceptual Design
IxD 5:3:1
IA
VD
Team Quadricentric
Iterative Design
TD Evaluation
End User
Other Stakeholder workshops
48. We made it
Client can stay focused on
their core business
50. We made it
The UX Team can stay
focused on the concept
51. We made it
The Predictable, Repeatable
Outcome
52. Thanks to:
THE PAINTERS
Jan Steen
Pieter Breugel
Hendrick Avercamp
Rembrandt van Rijn
Johannes Vermeer
STROOMT
Simone Stroomer
Iwan Cuijpers
Maarten Woldring
Menno van de Laarschot
Rene Scheffer
Doreen Kapaan
Thank you,
any questions?
Jonathan Arnowitz
jonathan.arnowitz@stroomt.com
www.stroomt.com
Editor's Notes
Engineering masquerading as design. These ignore the importance of 2 aspects: iteration and expert analysis
Engineering masquerading as design. These ignore the importance of 2 aspects: iteration and expert analysis
Engineering masquerading as design. These ignore the importance of 2 aspects: iteration and expert analysis
How does strategy help?
How does strategy help?
1-- client must focus on their core business that this project is supporting that may cause changes to the project: focus on the business NOT the project in and of itself
2-- i am assuming there is a concept to begin with
it is a process diagram without a decision tree or alternative because it is masqueraded engineering, What happens in this world if test or eval fails? it is still released, better luck next time, otherwise known as the ‘we will fix it in the next version’ syndrome
2 types of strategy
The process is the repeatability problem, yes let’s do that dead fish project again, a glass of wine is like a dead fish except it’s liquid and in a glass.
2 types of strategy
The process is the repeatability problem, yes let’s do that dead fish project again, a glass of wine is like a dead fish except it’s liquid and in a glass.
Your unique selling point and your reason to exist
Your unique selling point and your reason to exist
So now we’ve added some company strategy to it
But let’s now zero in another weak link this details design bit
So now we’ve added some company strategy to it
But let’s now zero in another weak link this details design bit
How they are going about it will not achieve goals or not achieve them optimally
Engineering masquerading as design
Put your egos aside and deal with it
Put your egos aside and deal with it
Put your egos aside and deal with it
There is no cookie cutter process, the profesional ux person who can read situations make a good diagnoses like a good doctor is essential to any process success.
2 types of strategy they are often confused or worse neglected
2 types of strategy they are often confused or worse neglected
2 types of strategy they are often confused or worse neglected