1.
power up!
your influence
on
non-design deliverables
@pboersma adaptive path

2.
2001

3.
2011

4.
?

5.
Design
Strategy Research

6.
Business
Manage Strategy
Process
Evaluation Research
Design

7.
Business
Manage Strategy
Process
of nce
ts rie
en pe
em Ex
Evaluation El er Research
s
U
Design

8.
Business
Manage Strategy
Process
Evaluation typical Research
User-Centered
Design
Design

9.
Business
More
Manage Elements of Strategy
User Experience
Process
Evaluation Research
Design

10.
Pitch Estimate
Business
Optimize Scenarios
you can
Beta influence Position
these non-design
Roles
Manage deliverables Strategy
Steps Roadmap
Scope Competition
Process
Test Interviews
Review Requirements
Evaluation Research
Service Design
Personas
Prototype
Design Sketch
Detailed Design Concept

11.
power up!
your influence
on
non-design deliverables

12.
for each deliverable I will show:
an example
tips & tricks
input from the ux team

13.
Pitch Business Estimate
Scenarios

14.
press play to start

15.
X

16.
Tips & tricks for the pitch:
pitch
en-vision the future
by visualizing it
set expectations
around client-contribution

17.
input from ux team on the pitch:
pitch
visions of the future
sketches of partial solutions

18.
Pitch
Business Estimate
Scenarios

19.
Select Game Length:
1 min
5 min
15 min
30 min
60 min

20.
how many dots
do you see?

21.
“many”
and
“a lot”
are good first guesses!

22.
input for estimates output
scope items
requirements assumptions
approach calculations
team skills explanations
experience with subject risks
experience with client
experience of client
when available when possible

23.
output example output
assumptions assuming
we design 10 wireframes
(5 complex + 5 medium)
plus 15 components
calculations we estimate
we need 300 hours
(explanations) (5x16 + 5x8) + (15x12)
risks but
we don’t know the
documentation needs
of the developer

24.
Tips & tricks for estimating
estimating:
you determine what gets
estimated
explore every assumption

25.
input by ux team on estimates:
estimates
assumptions & risks
what is easy/hard?
estimates for deliverables

26.
Position
Strategy
Competition

27.
select player 1

28.
sales client
service
core brand
client
communities

29.
communities
Competitor
client Competitor
Big Big
Competitor Competitor
sales service
Competitor
Competitor
Competitor Competitor client Competitor
core brand

30.
Tips & tricks for positioning
positioning:
1. create a map
2. find the spot that matches
your ux vision
3. see who else is there
4. identify differences

31.
input by ux team on positioning:
positioning
attributes that are important
to users
competitors, in terms of UX
scope items that differentiate

32.
Position
Strategy
Competition

33.
select player 2

34.
Tips & tricks for competitive analysis
analysis:
“know your enemy”
(sun tzu, the art of war)

35.
input by ux team on competitive analysis:
competitors, in terms of UX
swot analyses
(strengths-weaknesses-
opportunities-threats)

36.
Test Interviews
Evaluation typical Research
User-Centered
Design
Personas
Prototype
Design Sketch
Detailed Design Concept

37.
the IxDAHH
user-centered design
Quiz!

38.
which
deliverable
is this?

39.
Instructions:
1. shout the name of
the deliverable
(in English, sorry)
2. keep your own score
(be honest)
3. win fabulous prizes!
(1st, 2nd and 3rd prize)

40.
(actual quiz
removed)

41.
Optimize
Beta
Manage
Scope

42.
select difficulty
easy
medium
hard
expert

43.
essential pick
just a few of
these for your
project!
quick winner!
win
easy hard
repair quality
contributes

44.
Tips & tricks for scoping
scoping:
1. rank all scope-item candidates
2.determine their dependencies
3.select the winners

45.
input by ux team on scoping
scoping:
what is easy / hard?
what contributes / is essential?
what should go together?

46.
Optimize
Beta
Manage
Scope

47.
play again?
yes
no

48.
C
B
A

49.
28% better

50.
Tips & tricks for optimizing:
optimizing
10 experiment to learn
what works for your users
20 goto 10

51.
input by ux team on optimizing:
optimizing
ux version of KPI’s
(key performance indicators)
alternative designs
analysis of usage

52.
Pitch Estimate
Business
Optimize Scenarios
Beta Position
Manage Strategy
Scope Competition
Process
Test Interviews
Evaluation Research
Personas
Prototype
Design Sketch
Detailed Design Concept

53.
Roles
Steps Roadmap
Process
Review Requirements
Service Design

54.
Create new map?
yes
no

55.
?
A B

56.
A 1 2 3 4 B
4a
2a
C 1 3 4b 5 6 D
2b
4c

57.
na A P
o
Pers T EM
SI
ire- wire
fr
equ
ames
r usabi
lity
me nts
test
cr een design proto-
S principles
FL OW type

58.
e- design
uir wire proto-
req ts principles fr ames
men type
A1 2 3 B
4
a AP
son TE
M en usabi
lity te
Per cre st
SI S
W
F LO

59.
user concept detailed prototype &
research design design evaluate

60.
user
research
detailed
design
user concept prototype &
C
research design D
evaluate
prototype & prototype &
evaluate evaluate

61.
?
A 1 2 3 4 B

62.
wire
e- design fr
uir ames proto-
req ts principles
men type
user concept detailed prototype &
reseach design design evaluate
a AP
son TE
M usabi
lity te
Per en st
SI S cre
W
FLO

63.
Tips & tricks for the design processes
processes:
1. brainstorm deliverables
2. create a diagram
3. document the entire process
do not copy someone else’s diagram

64.
input by ux team on the design process:
process
ux team deliverables
ux team responsibilities
preferred way of working

65.
Pitch Estimate
Business
Optimize Scenarios
Beta Position
Roles
Manage Strategy
Steps Roadmap
Scope Competition
Process
Test Interviews
Review Requirements
Evaluation Research
Service Design
Personas
Prototype
Design Sketch
Detailed Design Concept

66.
Business
you can
influence these
Manage non-design Strategy
deliverables
Process
Evaluation Research
Design

67.
Business
More
Manage Elements of Strategy
User Experience
Process
of nce
ts rie
en pe
em Ex
Evaluation El er Research
s
U
Design

68.
Pitch Estimate
Business
Optimize Scenarios
Beta Position
Roles
Manage Strategy
Steps Roadmap
Scope Competition
Process
Test Interviews
Review Requirements
Evaluation Research
Service Design
Personas
Prototype
Design Sketch
Detailed Design Concept

69.
power up!
your influence
on
non-design deliverables
@pboersma adaptive path

70.
game over
@pboersma adaptive path