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power up! your influence on non-design deliverables@pboersma adaptive path

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2001

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2011

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?

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DesignStrategy Research

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Business Manage Strategy ProcessEvaluation Research Design

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Business Manage Strategy Process of nce ts rie en pe em ExEvaluation El er Research s U Design

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Business Manage Strategy ProcessEvaluation typical Research User-Centered Design Design

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Business More Manage Elements of Strategy User Experience ProcessEvaluation Research Design

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Pitch Estimate Business Optimize Scenarios you can Beta influence Position these non-design Roles Manage deliverables Strategy Steps RoadmapScope Competition ProcessTest Interviews Review Requirements Evaluation Research Service Design Personas Prototype Design Sketch Detailed Design Concept

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power up! your influence on non-design deliverables

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for each deliverable I will show: an example tips & tricks input from the ux team

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Pitch Business Estimate Scenarios

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press play to start

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X

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Tips & tricks for the pitch: pitch en-vision the future by visualizing it set expectations around client-contribution

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input from ux team on the pitch: pitch visions of the future sketches of partial solutions

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Pitch Business Estimate Scenarios

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Select Game Length: 1 min 5 min 15 min 30 min 60 min

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how many dots do you see?

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“many” and “a lot”are good first guesses!

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input for estimates output scope items requirements assumptions approach calculations team skills explanationsexperience with subject risks experience with client experience of client when available when possible

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output example outputassumptions assuming we design 10 wireframes (5 complex + 5 medium) plus 15 components calculations we estimate we need 300 hours(explanations) (5x16 + 5x8) + (15x12) risks but we don’t know the documentation needs of the developer

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Tips & tricks for estimating estimating: you determine what gets estimated explore every assumption

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input by ux team on estimates: estimates assumptions & risks what is easy/hard? estimates for deliverables

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PositionStrategy Competition

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select player 1

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sales client servicecore brand client communities

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communities Competitor client Competitor Big Big Competitor Competitorsales service Competitor Competitor Competitor Competitor client Competitor core brand

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Tips & tricks for positioning positioning: 1. create a map 2. find the spot that matches your ux vision 3. see who else is there 4. identify differences

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input by ux team on positioning: positioning attributes that are important to users competitors, in terms of UX scope items that differentiate

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PositionStrategy Competition

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select player 2

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Tips & tricks for competitive analysis analysis: “know your enemy” (sun tzu, the art of war)

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input by ux team on competitive analysis: competitors, in terms of UX swot analyses (strengths-weaknesses- opportunities-threats)

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Test Interviews Evaluation typical Research User-Centered Design Personas Prototype Design Sketch Detailed Design Concept

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the IxDAHH user-centered designQuiz!

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whichdeliverable is this?

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Instructions: 1. shout the name of the deliverable (in English, sorry)2. keep your own score (be honest)3. win fabulous prizes!(1st, 2nd and 3rd prize)

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(actual quiz removed)

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Optimize Beta ManageScope

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select difficulty easy medium hard expert

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essential pick just a few of these for your project! quick winner! wineasy hard repair quality contributes

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Tips & tricks for scoping scoping:1. rank all scope-item candidates2.determine their dependencies3.select the winners

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input by ux team on scoping scoping: what is easy / hard? what contributes / is essential? what should go together?

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Optimize Beta ManageScope

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play again? yes no

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CBA

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28% better

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Tips & tricks for optimizing: optimizing 10 experiment to learn what works for your users 20 goto 10

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input by ux team on optimizing: optimizing ux version of KPI’s (key performance indicators) alternative designs analysis of usage

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Pitch Estimate Business Optimize Scenarios Beta Position Manage StrategyScope Competition ProcessTest Interviews Evaluation Research Personas Prototype Design Sketch Detailed Design Concept

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RolesSteps Roadmap ProcessReview Requirements Service Design

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Create new map? yes no

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?A B

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A 1 2 3 4 B 4a 2aC 1 3 4b 5 6 D 2b 4c

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na A P o Pers T EM SI ire- wire fr equ amesr usabi lity me nts test cr een design proto- S principles FL OW type

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e- design uir wire proto-req ts principles fr ames men type A1 2 3 B 4 a AP son TE M en usabi lity tePer cre st SI S W F LO

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user concept detailed prototype &research design design evaluate

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user research detailed design user concept prototype & Cresearch design D evaluate prototype & prototype & evaluate evaluate

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?A 1 2 3 4 B

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wire e- design fr uir ames proto-req ts principles men type user concept detailed prototype &reseach design design evaluate a AP son TE M usabi lity te Per en st SI S cre W FLO

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Tips & tricks for the design processes processes: 1. brainstorm deliverables 2. create a diagram 3. document the entire process do not copy someone else’s diagram

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input by ux team on the design process: process ux team deliverables ux team responsibilities preferred way of working

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Pitch Estimate Business Optimize Scenarios Beta Position Roles Manage Strategy Steps RoadmapScope Competition ProcessTest Interviews Review Requirements Evaluation Research Service Design Personas Prototype Design Sketch Detailed Design Concept

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Business you can influence these Manage non-design Strategy deliverables ProcessEvaluation Research Design

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Business More Manage Elements of Strategy User Experience Process of nce ts rie en pe em ExEvaluation El er Research s U Design

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Pitch Estimate Business Optimize Scenarios Beta Position Roles Manage Strategy Steps RoadmapScope Competition ProcessTest Interviews Review Requirements Evaluation Research Service Design Personas Prototype Design Sketch Detailed Design Concept

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power up! your influence on non-design deliverables@pboersma adaptive path

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game over@pboersma adaptive path