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Making Deliverables 
Making Deliverables
   Consumable




         By
    The Designers
Why can’t developers and designers
Wh     ’d l            dd i
      understand each other?
What is the use of
We need to do 
                 designers when we 
                 di          h
User study…
         ...
Why do you need         Why do you take 3 
     the screens, we        days to come up 
first  need to make the 
fi t     ...
If its just a sketch 
     why can’t you 
 accommodate the 
              d t th
       changes in 
     requirement?
Because they don’t speak 
  the same language!
  the same language!
Do you think users are 
     important ?
     important ?
Users, not technology, drive the 
        product’s success
So, What is User Centered Design?
• Example of bottle design
  Example of bottle design
• Manufacturing design and UCD design
An approach              With 
that supports            User‐centered 
the entire               activities
development 
pr...
An approach              In order to 
                         With 
that supports            create 
                    ...
An approach              In order to 
                         With 
                         Which are easy 
that support...
What do we do?
The client gave us “sample” 
screens , requirements 
screens requirements
and information finalized
Application redesign   Requirements fixed
Concept fixed
Concept fixed
Product Strategy
Product innovation
Product innovation
Product innovation
Which means, we are saying …
Good design is good business 
Good design is good business
      – TJ Watson, founder IBM
Good design is  For good business
Good design is ‘For’ good business 
To sum up, design helps business
To sum up, design helps business
    The biggest cost benefit that UCD can provide is by ...
How do we do it ?
How do we do it ?
How do we do it ?
How do we do it ?
H   d     d i?
Process diagram – actors, roles, relationships, questions
                   Gram e’Arth
Let us condense this a nut shell…



                                    Business



                                    P...
Hand in Hand with Agile
Product
 Pd                 Planning
                    Pl   i          Building
                                    B il...
Planning
 Product
 Pd                                      Building
                                         B ildi
      ...
Product                                   Building
                                          B ildi
                      ...
Planning
Product                             Building
                                    B ildi
Concept    Phase 0: 
    ...
Building
               Developer
 Designer
                                  Release A
 Research 1+2 D l
 R      h 1 2 De...
How this helps….
            How this helps….
• Better understanding of the problem
  Better understanding of the problem....
UCD in an agile environment
      UCD in an agile environment
• Ideal Role Sharing
  Ideal Role Sharing
• Team Based
• Tea...
Thank you !
Agile Ucd
Agile Ucd
Agile Ucd
Agile Ucd
Agile Ucd
Agile Ucd
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Agile Ucd

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Agile Ucd

  1. 1. Making Deliverables  Making Deliverables Consumable By The Designers
  2. 2. Why can’t developers and designers Wh ’d l dd i understand each other?
  3. 3. What is the use of We need to do  designers when we  di h User study… are the one who  build applications
  4. 4. Why do you need  Why do you take 3  the screens, we  days to come up  first  need to make the  fi t dt k th with a wireframe,  ith if work flow and  which looks like a  architecture scribble
  5. 5. If its just a sketch  why can’t you  accommodate the  d t th changes in  requirement?
  6. 6. Because they don’t speak  the same language! the same language!
  7. 7. Do you think users are  important ? important ?
  8. 8. Users, not technology, drive the  product’s success
  9. 9. So, What is User Centered Design?
  10. 10. • Example of bottle design Example of bottle design • Manufacturing design and UCD design
  11. 11. An approach  With  that supports  User‐centered  the entire  activities development  process So, What is User Centered Design?
  12. 12. An approach  In order to  With  that supports  create  User‐centered  the entire  applications activities development  process So, What is User Centered Design?
  13. 13. An approach  In order to  With  Which are easy  that supports  create and are  User‐centered  to use the entire  applications activities of added value  development  to the intended  process users. So, What is User Centered Design?
  14. 14. What do we do?
  15. 15. The client gave us “sample”  screens , requirements  screens requirements and information finalized
  16. 16. Application redesign Requirements fixed
  17. 17. Concept fixed
  18. 18. Concept fixed
  19. 19. Product Strategy
  20. 20. Product innovation
  21. 21. Product innovation
  22. 22. Product innovation
  23. 23. Which means, we are saying …
  24. 24. Good design is good business  Good design is good business – TJ Watson, founder IBM
  25. 25. Good design is  For good business Good design is ‘For’ good business 
  26. 26. To sum up, design helps business To sum up, design helps business The biggest cost benefit that UCD can provide is by more accurately  • defining requirements.  – A change made late in the design process will typically cost ten times  more than if the change were identified during requirements.  – Making changes to working systems will cost about one hundred times  more.  Design helps in making a better product  • – by innovation and better interaction, aesthetics – by acting as a business differentiator by acting as a business differentiator.
  27. 27. How do we do it ?
  28. 28. How do we do it ?
  29. 29. How do we do it ?
  30. 30. How do we do it ? H d d i?
  31. 31. Process diagram – actors, roles, relationships, questions Gram e’Arth
  32. 32. Let us condense this a nut shell… Business Product User Technology User Requirement We are here to help you build things….
  33. 33. Hand in Hand with Agile
  34. 34. Product Pd Planning Pl i Building B ildi Stakeholder  Concept Product Owner Product Owner Designer +  Designer + Stakeholder Team Developer Hand in Hand with Agile
  35. 35. Planning Product Pd Building B ildi Product Owner Stakeholder  Concept Team Designer +  Designer + Designer + Product  Stakeholder Developer manager +  User Representative Hand in Hand with Agile
  36. 36. Product Building B ildi Planning Pl i Concept Stakeholder  Market research + Business Goals Business Goals Agile and UCD Process
  37. 37. Planning Product Building B ildi Concept Phase 0:  User requirement  User requirement gathering Phase 1:  Ph 1 Feature list,  according to priority 1. 2, 3,4, 5 …. Break it into  independent  independent modules (stories) A (1, 2, 3) , B (4, 5) Agile and UCD Process
  38. 38. Building Developer Designer Release A Research 1+2 D l R h 1 2 Development  Design 1  groundwork Design 2  Design 2 Develop 1 Develop 1 Release B Rl B Research 3 Design 3  Develop 2 Research 4 Test 1  Product Agile and UCD Process
  39. 39. How this helps…. How this helps…. • Better understanding of the problem Better understanding of the problem. • Allows rapid testing and validation of story  concepts before time consuming coding. concepts before time consuming coding • Provides a clear, sociable visual representation  of the project vision. fh j ii • Engaging the end user as a customer. • Improves basis for estimation. • Mitigates project risk Mitigates project risk.
  40. 40. UCD in an agile environment UCD in an agile environment • Ideal Role Sharing Ideal Role Sharing • Team Based • Team (designer + developer) takes ownership  (d i dl )k hi of the design • Provides the vision of the design for multiple  development cycles
  41. 41. Thank you !

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